Presentationsbilder från Peter Ingmans framträdande under Stockholm Business Regions frukostseminarium den 17 februari på Stockholms Stadsteater. Ca 250 personer fick lyssna till hur företag och organisationer kan arbeta effektivt med PR mha nätbaserade publiceringsverktyg och få värdefull exponering på siter som Newsdesk, Youtube, Facebook, Twitter och liknande.
Growth hacking - tillväxt genom innovation x marknadsföring x mätbara målAnnika Lidne
This document discusses growth hacking, which involves using innovation, marketing, and measurable goals to accelerate company growth. Growth hacking focuses on finding asymmetric advantages in the market through unconventional channels. It emphasizes connecting product development and marketing to drive user growth. The document outlines how companies can organize for growth hacking and use techniques like A/B testing, metrics, and virality to iteratively improve products and meet growth targets.
Best Practices for Publishing Posts on LinkedInLinkedIn
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.
Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.
When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.
Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.
Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.
Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.
Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.
What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new
Social Media Newsrelease, för Marknadsföreningen pr erfa-gruppMynewsdesk
Pernilla Åström från Mynewsdesk håller i Marknadsföreningens pr-erfagrupp på temat "Social media newsrelease".
Hur blir jag intressant / hitta nyheten i organisationen, hur gör vi nyheten tillgänglig, dela & delta i sociala medier, innehåll & budskap.
Fröjds presentation från Digitala Mediedagen i februari 2013. Behandlar trender och hur man som företag kan jobba internt med sin strategi för att säkerställa en framgångsrik digital närvaro. Talare var Anna Gullstrand, VD på Fröjd Interactive.
Presentationsbilder från Peter Ingmans framträdande under Stockholm Business Regions frukostseminarium den 17 februari på Stockholms Stadsteater. Ca 250 personer fick lyssna till hur företag och organisationer kan arbeta effektivt med PR mha nätbaserade publiceringsverktyg och få värdefull exponering på siter som Newsdesk, Youtube, Facebook, Twitter och liknande.
Growth hacking - tillväxt genom innovation x marknadsföring x mätbara målAnnika Lidne
This document discusses growth hacking, which involves using innovation, marketing, and measurable goals to accelerate company growth. Growth hacking focuses on finding asymmetric advantages in the market through unconventional channels. It emphasizes connecting product development and marketing to drive user growth. The document outlines how companies can organize for growth hacking and use techniques like A/B testing, metrics, and virality to iteratively improve products and meet growth targets.
Best Practices for Publishing Posts on LinkedInLinkedIn
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.
Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.
When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.
Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.
Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.
Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.
Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.
What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new
Social Media Newsrelease, för Marknadsföreningen pr erfa-gruppMynewsdesk
Pernilla Åström från Mynewsdesk håller i Marknadsföreningens pr-erfagrupp på temat "Social media newsrelease".
Hur blir jag intressant / hitta nyheten i organisationen, hur gör vi nyheten tillgänglig, dela & delta i sociala medier, innehåll & budskap.
Fröjds presentation från Digitala Mediedagen i februari 2013. Behandlar trender och hur man som företag kan jobba internt med sin strategi för att säkerställa en framgångsrik digital närvaro. Talare var Anna Gullstrand, VD på Fröjd Interactive.
This document discusses using social media for business and leadership. It asks if businesses can be more open and have dialog with customers on social media, and if management can be convinced to engage on social media and ways to measure the impact. It also mentions getting followers on social media for a business.
Disruptive Media/Annika Lidne: Det är inte framtid. Det händer just nu.DisruptiveMedia
This document discusses the disruption that is occurring in the media world as the internet becomes the single largest medium. It identifies three trends that are impacting companies: 1) the digital economy, 2) disruptive software, and 3) the democratization of media. Newspapers and magazines are experiencing declines in circulation from -1.8% to -20%. New software is enabling more niche content and democratizing who can participate in media. The digital economy is creating new business models based around volume and the "long tail" of niche interests.
This document discusses using social media for business and leadership. It asks if businesses can be more open and have dialog with customers on social media, and if management can be convinced to engage on social media and ways to measure the impact. It also mentions getting followers on social media for a business.
Disruptive Media/Annika Lidne: Det är inte framtid. Det händer just nu.DisruptiveMedia
This document discusses the disruption that is occurring in the media world as the internet becomes the single largest medium. It identifies three trends that are impacting companies: 1) the digital economy, 2) disruptive software, and 3) the democratization of media. Newspapers and magazines are experiencing declines in circulation from -1.8% to -20%. New software is enabling more niche content and democratizing who can participate in media. The digital economy is creating new business models based around volume and the "long tail" of niche interests.
2. Varför behöver vi en ny typ av
pressrelease?
1. För att anpassa den till dagens teknik och innehåll.
2. För att öka den virala spridningen av
företagsnyheter.
3. För att göra journalisternas jobb enklare.
4. För att underlätta sök.
3. Pressreleasens funktion har förändrats
förr
p
p
R Pressrelease Redaktion Journalist Mediekanal
U
-
B
nu också
B
L
Y
I
Pressrelease Internet
R
K
Å
N
4. 51%
av alla amerikaner
i IT-industrin läser
pressreleaser via Google
News och Yahoo News.
5. Det betyder att ha en nyckel-
ordsstrategi för att kunna
nyckelordsoptimera din text för att
sökmotorerna ska hitta din
nyckelordsstinna pressrelease via
nyckelorden och driva trafik till den
sajt det gäller där produkterna med
alla dessa nyckelord kan hittas.
7. Olika målgrupper.
Olika metoder.
‣ Traditionell media / Journalister
Pressinformation mot bloggare
‣
Kvalificerad PR mot bloggare
‣
Relationsbyggande med bloggare
‣
Direktinformation till allmänheten
‣
16. Use Social Media tools to do what each is best at
Blog platform publishing
RSS feed publishing
Search tags
Social bookmarking viral
del.icio.us links
Flickr images
YouTube video
SlideShare slides
17. SOCIAL MEDIA PRESS RELEASE
TEMPLATE, VERSION 1.0
CONTACT Client contact Spokesperson Agency contact
INFORMATION:
NEWS RELEASE HEADLINE
CORE NEWS FACTS
!
LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE
and PR annotation in
“notes” fields)
MP3 FILE OR GRAPHIC VIDEO
PHOTO
e.g., product e.g., brief
PODCAST LINK
e.g., product
schematic; product demo
e.g., sound bytes
picture, exec
market size by in-house
by various
headshot, etc.
graphs; logos expert
stakeholders
MORE MULTIMEDIA AVAILABLE BY REQUEST
PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS,
CUSTOMERS AND/OR PARTNERS
5.3quot;
LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL)
BOILERPLATE STATEMENTS
RSS FEED TO CLIENT’S NEWS RELEASES
“ADD TO DEL.ICIO.US”
TECHNORATI TAGS/“DIGG THIS”