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Destination silk route
The document outlines the historical significance and modern implications of the Silk Road, detailing its origin during the Han dynasty and periods of heavy use. It highlights the current revival efforts led by the UNWTO to promote cultural exchange, trade, and tourism through the Maritime Silk Road and overland trade routes. Additionally, it discusses various tourism types, including cruise, nature-based, heritage, and culinary tourism, focusing on Asian markets.
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Destination silk route
- 1. Satyajit Sinha Senior ResearchFellow Department of Tourism and Travel Management, Central University of Himachal Pradesh, India. ` e ` e ` e ` e Satyajit Sinha/CUHP/2020
- 2. • Origin –Han Dynasty (207 BCE to 220 CE) • Periods of Heavy Use : 150 BCE to 907 CE and between 13th to 17th century • Importance : Regular trade and interaction of politics, culture, religion and economics. • Overland Trade Route – (Albania, Armenia, Azerbaijan, Bangladesh, Bulgaria, China, Croatia, DPR Korea, Rep. Korea, Egypt, Georgia, Greece, Indonesia, Iran, Iraq, Israel, Italy, Japan, Kazakhstan, Kyrgyzstan, Malaysia, Mongolia, Montenegro, Pakistan, Romania, Russia, San Marino, Saudi Arabia, Spain, Syria, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan (as of February 2018) Source – China Guide(2019) Satyajit Sinha/CUHP/2020 Source – Property Turkey (2017)
- 3. Source – PropertyTurkey (2017) • Build and Road initiative – 2013 | Improve trade infrastructure | Standard gauge railway (SGR) networks | Link Indian ocean ports • UNWTO - Decided to revive the ancient routes as a tourism concept, uniting three continents once more in a project encompassing over 12,000 km to encourage and renew interests for cultural exchange, trade and tourism(UNWTO, 2019:1). • Responsible Tourism - Resolving Human Right issues in the region | Prevent Dilution of Culture | Wildlife and Environmental conversation (Aral sea) | Respecting Cultural ethics Satyajit Sinha/CUHP/2020
- 4. Source – NewChina (2017) • Purpose - Maritime Silk Road (MSR) demonstrates Chinese governments innovative approach to build up an economic system. • Stretch - Philippines to the Straits of Hormuz. • Cruise Tourism - Japan, China, Republic of Korea, Vietnam, Malaysia, Singapore and Thailand as leading port destinations | Asian tourists leading source in Asian destinations | Inclination of demand in Chinese market. Other Activities: Nature based tourism (bird watching at Prek Toal Biosphere) | Heritage Tourism (Museums, forts and palaces) | Culinary Tourism | Shopping Hong Kong (China) and many more Satyajit Sinha/CUHP/2020
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Editor's Notes
- #2 Good Day Everyone, I am Satyajit Sinha and today I will be speaking on Destinations Silk Route.
- #3 Global exchange itself is older than we think, reaching back over 2,000 years along a 5,000 mile stretch known as the Silk Road. Covered more than 35 countries when an ambassador named Zhang Qian, sent to negotiate with nomads in the West, returned to the Han Emperor with tales of sophisticated civilizations, prosperous trade and exotic goods beyond the western borders. Ambassadors and merchants were sent towards Persia and India to trade silk and jade for horses and cotton, along with armies to secure their passage. With initiatives dating back to 1994, UNWTO was an early advocate of the tourism potential of the Silk Road. Today, 34 Silk Road Member States from Europe, Africa, Central Asia and Asia & the Pacific, in addition to UNWTO Affiliate Members from around the globe, work together to promote the Silk Road routes as a transnational tourism adventure.
- #4 The Silk Road wasn't actually a single road, but a network of multiple routes that gradually emerged over centuries, connecting to various settlements and to each other thread by thread. Eastern and western routes gradually linked together into an integrated system spanning Eurasia, enabling cultural and commercial exchange farther than ever before. Chinese goods made their way to Rome, causing an outflow of gold that led to a ban on silk, while Roman glassware was highly prized in China. China’s One Belt One Road initiative (OBOR) was launched in 2013. It is designed to improve trade infrastructure beyond China’s borders in Asia and Europe. Encouraged by renewed interest in the Silk Road - for cultural exchange, trade and tourism - UNWTO decided to revive the ancient routes as a tourism concept, uniting three continents once more in a project encompassing over 12.000 km