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EYECAN PROJECT
PRODUCT DESIGN TEAM


BAB-AH



               KIM GOEUN
           CHUNG JINYONG
           CHOI JAEWOONG
               CHO HANJU
           PARK HYUNWOO
           CHOI DONGHYUK
          CHOI YOUNGRYUL
             PARK JONGHO
MISSION
MISSION




사용자 감정




  EYE CAN
              EYECAN 신청    제품 수령     제품 사용성 적응    제품의 지속적 사용
 PPROCESS




                외부와       보조기구 느낌이      숨쉬기 및     지루하고 흥미가
PAIN POINT                           근육 활동이 어렵다      없다
              소통하고 싶다       강하다
MISSION




          어떻게 사용자에게 동기를 부여할 수 있을까요?
MISSION




          EYECAN에 익숙해지는 과정은 마라톤과 같습니다.
MISSION




이렇게 힘든 과정에서 누군가 함께해 준다면, 견딜만 합니다.
MISSION




          더 많은 사람들과 함께 한다면..?
MISSION




          HOW?
MISSION



          CAMPAIGN CASES
MISSION




          DONATOR   RECEIVER
MISSION




                    KEYWORDS

          재미   연결         기여   동질감
MISSION




          동질감 : 같은 곳을 바라보는 것
MISSION
MISSION
MISSION




          같은 곳을 바라볼 수 있는 기회를 제공한다면..?
MISSION




          WHERE?
MISSION
MISSION
MISSION
구석탱이 예술가
      with EYECAN
SCENARIO
SCENARIO



                                  Participant Scenario




     친구의 뉴스피드에서 사진을 발견.   구석탱이 예술가에 대해 알게된다.
SCENARIO



                                    Participant Scenario




   나도 구석탱이가 눈에 들어오기 시작한다.   사진을 찍어 페이스북에 공유한다.
SCENARIO




       사진 공유 후 새로운 사람들이 나의 구석 사진에 관심을 갖는다.
               새로운 집단에서 신선한 경험을 한다.
SCENARIO




                                                          User Scenario




EYECAN 교육 시 구석탱이 예술가에 대한 이야기를 접한다   접근법을 교육받는다.   다양한 경로로 동질감을 체험한다.
SCENARIO




                        STEP1                   STEP2                 STEP3

      USER                 아이캔 연결모니터에            사용자들이 보낸 사진들이
                                                                      캘리브레이션 95점 넘은날 기념
   PROCESS                 구석이미지가 로딩됨           모여서 캘리브레이션에 나타남




              STEP1             STEP2              STEP3              STEP4

PARTICIPANT   페이스북 구성탱이 예술가                                           내가 찍은 사진에 참가자의 눈의
                                사진을 구석탱이에 업로드       루게릭 환자의 피드백을 확인
   PROCESS     페이지 에 관심을 가짐                                           움직임이 합성된 사진을 받게 됨




                                   내가 올린 사진의
                                  친구들의 반응을 확인
SCENARIO




      USER          심적 지지              동기 부여
   PROCESS




PARTICIPANT
                            예술가들 사이의           사용자와의
   PROCESS     재미
                              연결감               연결감
PRODUCT DESIGN
PRODUCT DETAIL

                 Forehead-Ear Supporting Type

                 Streamline Design

                 Design Language CORNER




                                        안정된 착용감


                                     사용자 시야 확보


                         의료보조기기로써의 인식 탈피
PRODUCT DETAIL

                 Forehead-Ear Supporting Type

                 Streamline Design

                 Design Language CORNER




                                        안정된 착용감


                                     사용자 시야 확보


                         의료보조기기로써의 인식 탈피
PRODUCT DETAIL
PRODUCT DETAIL
THANKS FOR YOUR LITSINING...
THANKS FOR BEING WITH US...
THANKS FOR JOINING US HERE...
THANK YOU, DIVE...

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designDIVE eyeCan 최종발표 제품1팀_밥짓는아줌마

  • 1. EYECAN PROJECT PRODUCT DESIGN TEAM BAB-AH KIM GOEUN CHUNG JINYONG CHOI JAEWOONG CHO HANJU PARK HYUNWOO CHOI DONGHYUK CHOI YOUNGRYUL PARK JONGHO
  • 3. MISSION 사용자 감정 EYE CAN EYECAN 신청 제품 수령 제품 사용성 적응 제품의 지속적 사용 PPROCESS 외부와 보조기구 느낌이 숨쉬기 및 지루하고 흥미가 PAIN POINT 근육 활동이 어렵다 없다 소통하고 싶다 강하다
  • 4. MISSION 어떻게 사용자에게 동기를 부여할 수 있을까요?
  • 5. MISSION EYECAN에 익숙해지는 과정은 마라톤과 같습니다.
  • 6. MISSION 이렇게 힘든 과정에서 누군가 함께해 준다면, 견딜만 합니다.
  • 7. MISSION 더 많은 사람들과 함께 한다면..?
  • 8. MISSION HOW?
  • 9. MISSION CAMPAIGN CASES
  • 10. MISSION DONATOR RECEIVER
  • 11. MISSION KEYWORDS 재미 연결 기여 동질감
  • 12. MISSION 동질감 : 같은 곳을 바라보는 것
  • 15. MISSION 같은 곳을 바라볼 수 있는 기회를 제공한다면..?
  • 16. MISSION WHERE?
  • 20. 구석탱이 예술가 with EYECAN
  • 22. SCENARIO Participant Scenario 친구의 뉴스피드에서 사진을 발견. 구석탱이 예술가에 대해 알게된다.
  • 23. SCENARIO Participant Scenario 나도 구석탱이가 눈에 들어오기 시작한다. 사진을 찍어 페이스북에 공유한다.
  • 24. SCENARIO 사진 공유 후 새로운 사람들이 나의 구석 사진에 관심을 갖는다. 새로운 집단에서 신선한 경험을 한다.
  • 25. SCENARIO User Scenario EYECAN 교육 시 구석탱이 예술가에 대한 이야기를 접한다 접근법을 교육받는다. 다양한 경로로 동질감을 체험한다.
  • 26. SCENARIO STEP1 STEP2 STEP3 USER 아이캔 연결모니터에 사용자들이 보낸 사진들이 캘리브레이션 95점 넘은날 기념 PROCESS 구석이미지가 로딩됨 모여서 캘리브레이션에 나타남 STEP1 STEP2 STEP3 STEP4 PARTICIPANT 페이스북 구성탱이 예술가 내가 찍은 사진에 참가자의 눈의 사진을 구석탱이에 업로드 루게릭 환자의 피드백을 확인 PROCESS 페이지 에 관심을 가짐 움직임이 합성된 사진을 받게 됨 내가 올린 사진의 친구들의 반응을 확인
  • 27. SCENARIO USER 심적 지지 동기 부여 PROCESS PARTICIPANT 예술가들 사이의 사용자와의 PROCESS 재미 연결감 연결감
  • 29.
  • 30. PRODUCT DETAIL Forehead-Ear Supporting Type Streamline Design Design Language CORNER 안정된 착용감 사용자 시야 확보 의료보조기기로써의 인식 탈피
  • 31. PRODUCT DETAIL Forehead-Ear Supporting Type Streamline Design Design Language CORNER 안정된 착용감 사용자 시야 확보 의료보조기기로써의 인식 탈피
  • 34. THANKS FOR YOUR LITSINING...
  • 35. THANKS FOR BEING WITH US...
  • 36. THANKS FOR JOINING US HERE...