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Design Thinking: Empathize and Define
The document discusses a woman's experience miscalculating the distance between her car and the parking payment machine when trying to exit a parking lot. She feels shame, frustration, and anger at herself for making this mistake repeatedly and worrying that others are watching her. The document suggests that women who drive are often in a hurry but may miscalculate distances when leaving parking lots.
Design Thinking: Empathize and Define
- 1. ¿Have you seenthat sometimes, when women are trying to get out a parking lot they miscalculate the distance between the machine and the car? 1 2 3 4
- 2. I can’t calculate well distance It causes me Shame I was distract ed Thisis Awful It’s difficul t for me I Always have to do this even in tolls This situation involves me in a hurry
- 3. Got out of thecar Called the watchm an Waited for someone to come Got Angry
- 4. ¿What the #! $&!? I needto hurry Oh no, Again? Why I am so stupid? I will take my time Who cares, people can wait What a shame! Is there anybod y looking at me
- 5.
- 6. Women who drive Drive Better And are ina hurry They miscalcu late distance s When they exit parking lots
- 7. Women who drive Drive Better And are ina hurry They miscalcu late distance s When they exit parking lots