“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” -Steve Jobs “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” -Tim Brown

1. Design Thinking
Atulya Krishna Mishra
Agile 30

2. About Me:-
मामनुष्मर युद्ध च !
Ardent lover of संस्कृ त,हिन्दी
Appreciate Sufi Music and Gazals
Love Photography
Twitter- AtulyaKrishna
LinkedIn- www.linkedin.com/in/atulyakrishna
Facebook- https://www.facebook.com/atulyakrishna.mishra
(I use to troll Politicians and political parties here, so beware ;) )

3. ➢Invention and Innovation
➢What is design thinking
➢Why design thinking ?
➢Steps in design thinking
➢Case studies
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4. Learn
Earn
Un-
learn
Re-
learn
Earn
More

5. Lifebuoy case study for bringing up forgotten hand pumps in India.
Invention … Innovation ?

6. “Most people make the mistake of thinking design is what it looks like. People
think it’s this veneer — that the designers are handed this box and told,
‘Make it look good!’ That’s not what we think design is. It’s not just what it
looks like and feels like. Design is how it works.”
-Steve Jobs
“Design thinking is a human-centered approach to innovation that draws from
the designer's toolkit to integrate the needs of people, the possibilities of
technology, and the requirements for business success.”
-Tim Brown
Design Thinking

7. ✓ Design thinking is a “human-centered” approach
✓ Emphasizes on “Innovation”
✓ Evolved from building “Physical Products”
✓ Users “need findings” focused
✓ Insights lead to “reframing” the problem
✓ Prototyping, a way of “Learning”
✓ Prototype testing to “Validate” hypothesis
✓ Iterate often expedite “Feedback”
Design Thinking

9. Ethnographic study: 200 people
Chose 30 families: 2 months
60K SUVs sold, 20% market share
It should look like an SUV but run like a sedan.

10. The Stanford dSchool’s Process

12. GE CT Scanner

14. Empathy – Do’s & Don’t’s
➢Do not multi-task
➢Ask open ended questions
➢Go with flow
➢If you don’t know, say “You don’t know”
➢Don’t equate their experience with yours
➢Try and not to repeat yourself
➢Stay away from details
➢Listen
➢Be Brief

16. It’s Activity Time …!

17. References:-
http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ide
o_s_tom_and_david_kelley.html
http://www3.gehealthcare.in/en/products/categories/computed-
tomography#tabs/tab9C3D470D5705481C89D59EE03636D8DF
http://www.huffingtonpost.com/tom-grasty/technological-inventions-and-
innovation_b_1397085.html
https://www.wired.com/insights/2015/01/innovation-vs-invention/
http://www.businessinsider.com/this-is-the-difference-between-invention-and-innovation-
2012-4?IR=T
https://medium.com/good-design/visualizing-the-4-essentials-of-design-thinking-17fe5c191c22
www.google.com