Greenfields, established in 1990 with support from various organizations, serves children aged 6 weeks to 11 years in Nottingham as part of a regeneration scheme. The nursery emphasizes healthy vegetarian meals and meets government daycare standards while offering educational courses and job seeker workshops. The brand is associated with the 'Every Child Matters' framework and features a distinctive logo used primarily on their website.

1. Greenfields
Opened in 1990 with support from Nottingham City Council, Nat
West, BBC Children In Need, Boots and BT. Part of Nottinghams’
Regeneration Scheme
The nursery provides for children aged 6weeks - 5years. The After
School Club is available during term-time and provides for chil-
dren ages 5 - 11years
All meals served are vegetarian ensuring all cultures are cated
for eg: vegan and gluten free. Menus are developed to promote
healthy eating
The centre meets daycare standards and guidelines within the
Governments’ childcare strategy and works within the ‘Every
Child Matters’ framework.
Provides courses ranging from OCN tasters and NVQ level 2.
Offers information, advice and guidance including CV and IAG
workshops for job seekers.
The Company

2. Greenfields
Font: Trebuchet MS, Standard
system font, no copyright issues,
used for headings and body text
Colour: Various shades of green, white
and grey
‘G’ logo: Seldom used, only appears
once on the website
‘Circle’ logo: widely used on the
website, used for headings and
appears n the Greenfields uniform
Brand

3. “Every child matters”
Be healthy
Enjoy and achieve
Childcare
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“Lea
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Greenfields

4. Greenfields
Brand

5. Greenfields
Animation
1.Video background fades in,
play loop of different activities
2.Audio: Loop Children’s laughter
recorded at Greenfields Centre
2.Top and bottom bars slide in
vertically. Text slides and fades
in
3.Logo fades in and rotates, text
fades in, does not rotate
4. Play and Info buttons fade in
DVD Menu Design 1

6. Greenfields
Animation
1.Video background fades in,
play loop of different activities
2.Audio: Loop Children’s laughter
recorded at Greenfields Centre
2.Logo fades in and rotates,
text rotates inside.
3.Greenfields slides in from the
right, childcare... fades in
underneath
4. Play and Info buttons fade in
DVD Menu Design 2

7. Greenfields
Animation
1.Video thumbnails slide into
place from right
2.Audio: Loop Children’s laughter
recorded at Greenfields Centre
2.Greenfields text and logo fade
in, childcare... slides into place
from right
3. Play and Info buttons fade in
DVD Menu Design 3

8. Greenfields
DVD Cover Design1

9. Greenfields
DVD Cover Design2

10. Greenfields
DVD Cover Design3