Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. Pål Nedregotten
Leder for produktutvikling
A-pressen Digitale Medier
@nedregotten
1
2. Nettavisdesign
Det som begrenser oss
Rutenett/grids
Flyt
Hvordan vi gjør det
Hvordan leserne leser oss
Hva vi har i vente: touchenheter og mobil utvikling
2
3. Web Page Title
http://domain.com Google
Every design solution begins by defining
the problem and establishing constraints.
Constraints are the mother of design
invention.
Khoi Vinh/Mark Boulton, “Grids Are Good”: SXSW 2007: www.subtraction.com/pics/0703/grids_are_good.pdf
3
4. Web Page Title
http://domain.com Google
Begrensning #1: Skjermoppløsning
1280
1024 Minste felles multiplum
Andre
1600
800 1440
1920
1366
1680
Andel skjermoppløsning fra TNS Scores,
A-pressens nettsteder
4
5. Begrensning #2: krom
http://domain.com
Web Page Title
Google
Scrollbar:
~20 pixler bred
1024 pixler - 20 pixler = 1004
pixler
5
6. Tilgjengelig areal
http://domain.com
Web Page Title
Google
Marg:
~10 pixler på hver
side
Tilgjengelig areal for å vise frem
nettavisen:
1004 pixler
- marg på selve nettavisen ~20 px
= 980 pixler
6
10. Begrensning #3: «Standard» annonsemoduler
Web Page Title
http://domain.com Google
Tre spalter som
utgangspunkt:
500 px
180 px
300 px
500 px 180 px 300 px
Ingen annonse-
modul!
10
20. Agenda
Det som begrenser oss
Rutenett/grids
Flyt
Hvordan vi gjør det
Hvordan leserne leser oss
Hva vi har i vente
20
21. Grids
The grid is the
most vivid
manifestation of
the will to order in
graphic design.
Khoi Vinh/Mark Boulton, “Grids Are Good”: SXSW
2007
21
22. Grids i nettdesign
• Viktigste
strukturerende verktøy
• Styrer øyet, etablerer
flyt
• Ekstremt viktig i
informasjonstunge
nettsteder
22
23. Obelix (forside stor) - super ex
- forsidemal for de store avisene
- super ex i toppen
980px
A-presseavisenes 710px
20px
250px
grid (enn så lenge) 10px
Annonse 980*30
Logotopp / Meny
10px
Et stort flytareal på 710px Annonse Annonse 7px
(500 + 180 + padding 30 15px
180*150 768*150
px)
Kan deles inn i
• 1 helbredde (1/1)
• 2 halvbredde (1/2+1/2)
Vær 63*500
Linje 1 - superflex
• 3 tredelsbredder (1/3+1/3+1/3) Annonse
180*500
• 4 firedelsbredder (1/4+1/4+1/4+1/4)
• eller kombinasjoner derav:
• 1/3 + 2/3
• 3/4 + 1/4 10px
• etc 15px
• Netboard går som 500-breddesak 120 120
• (1/3 sak + 2/3 netboard) Linje 2 - superflex 15px
120 120
En utvidet høyrespalte på
15px
250 px 120 120
Egenannonse Annonse Annonse Annonse
e-avis 150*60 150*60 150*60 15px
Og en utstrakt bruk av
visuelle tjuvtriks
23
Fastboks à la bruddfastboks
24. A-presseavisenes
grid 510
710
200
Et stort flytareal på
710px
(500 + 180 + padding 30
px)
Kan deles inn i
• 1 helbredde (1/1)
• 2 halvbredde (1/2+1/2) 236 236 236
• 3 tredelsbredder (1/3+1/3+1/3)
• 4 firedelsbredder (1/4+1/4+1/4+1/4)
• eller kombinasjoner derav:
• 1/3 + 2/3
• 3/4 + 1/4
• etc
• Netboard går som 500-breddesak
• (1/3 sak + 2/3 netboard)
24
25. 1000
VG.no
Et stort flytareal på 600
px
Kan deles inn i
• 4 * 138 px + padding = 150 px
• 3 * 188 px + padding = 200 px
• 2 * 288 px + padding = 300 px
• eller kombinasjoner derav
• 1/3 + 2/3 600 400
• 3/4 + 1/4
• etc
Merk: har innført nytt annonseformat
til erstatning for Netboard på 580 px
338 238
En bred høyrespalte på
400 px
Kan deles inn i
• 2 * 188 px + padding = 200 px
• 1 * 388 px + padding = 400 px
Merk: har innført nytt annonseformat
på 200 px
Skyskraper henger på
utsiden av 1024
25
• Krever >1240-skjerm
26. 980
DB.no (inntil nylig)
Et stort flytareal på 765
px 765 180
Kan deles inn i
• 1 helbredde (1/1)
• 2 halvbredde (1/2+1/2)
• 3 tredelsbredder (1/3+1/3+1/3)
• 4 firedelsbredder (1/4+1/4+1/4+1/4)
• eller kombinasjoner derav:
• 1/3 + 2/3
• 3/4 + 1/4
• etc
• Netboard går som 500-breddesak
• (1/3 sak + 2/3 netboard)
En smal høyrespalte på
180 px
• Defineres av skyskraper 372 372
236 236
26
27. Aftenposten.no
Et smalt flytareal på 470 1000
px
• Defineres av skyskraper
Deles opp, men følger ikke streng grid-
inndeling
• 1 helbredde (1/1)
470
En bred indre
høyrespalte på 320 px
En smal høyrespalte på
180 px
• Defineres av skyskraper
180 280 372 180
40% 60%
27
30. Begrensning #4: Første skjermfold?
Studier viser at folk scroller
(men ikke alltid)
Tydelige skiller får folk til å
stoppe scrollingen: Visuelle
vollgraver
Studie: http://www.cxpartners.co.uk/thoughts/the_myth_of_the_page_fold_evidence_from_user_testing.htm
30
http://iampaddy.com/lifebelow600/
31. Oppsummert
Frihet innenfor begrensninger:
1. Skjermbredde begrenser
2. Annonseformater begrenser
3. Arealet du designer innenfor defineres av rutenett - grids
4. Første skjermfold kan være en begrensning – men ikke
nødvendigvis
• Men hva gjør vi med friheten vi sitter igjen med?
• Når fungerer det godt?
31
32. Agenda
Det som begrenser oss
Rutenett/grids
Flyt
Hvordan vi gjør det
Hvordan leserne leser oss
Hva vi har i vente
32
34. Vi har (alle) gjort det feil
• Øyet flyter i hovedspalten:
Flere spalter med ulike innholdstyper av ulik holdbarhet skaper
blindhet for annet enn hovedspalten
“
Stor svensk studie om annonseeffektivitet (Mejsel, «Nya ögon på Internet», høsten 2008):
Surfarna har lärt sig att material i en högerspalt är mindre
fräscht och inte uppdateras på samma sätt som huvudflödet när
man kommer ner en bit på sajten, säger Magnus Damstedt,
analyschef på Dagens Nyheter”
[Innhold] som ligger i en sajts huvudspalt bibehåller dock
uppmärksamheten oberoende av hur långt ner det ligger när de
väl har scrollats in på skärmen.”
• Sagt på en annen måte:
Nettavisleserne leser midtspalten, fordi det er der vi prioriterer inn nyhetene, og det er der vi som lesere
skanner etter innhold
Studie: Nya ögon på Internet: http://advertising.microsoft.com/sverige/new-eyes-news
34
35. Ned i trakten:
Brukerens tunnellsyn
• Den store brorparten av trafikken vår går i midtspalten. Venstre-
og høyrespalte i langt mindre grad
Brukeren holder seg i flytspalten når han hun først har entret trakten. Ignorerer andre spalter.
• Vi er ikke alene:
VG kvittet seg med venstrespalten sin i siste redesign og økte størrelsen på høyrespalten
Dagbladet har fjernet venstrespalten sin, og har flyt i alt unntatt høyrespalten. Brukerne scanner en
større del av siden enn hos aviser med flere spalter.
• Bekreftes av eyetrackingstudier - både av våre aviser og andres:
rb.no vg.no dagbladet.no
35
36. Hvordan unngå at flyten stopper
• Nok variasjon, nok relevant stoff, gjennom hele trakten.
Likegyldig stoff = brukerne forlater oss
• Faste stoppunkter/elementer i flyten som får brukeren til å ta ny
sats
• Unngå visuelle vollgraver
Store felter som blokkerer flyten øker sjansen for at vi ikke får vist frem hele varelageret.
Brede elementer (x-akse) må ikke være så høye at de struper flyten
Høye (y-akse) elementer kan ikke dekke hele flytsonen – men må ha flytsone for å slippe øyet
forbi
• God miks av ulike stofftyper fører til økt synlighet for alle
elementene:
«Studien visar också att hur annonser och artiklar placeras i förhållande till varandra påverkar hur
besökaren uppmärksammar materialet. Chansen att en annons uppmärksammas ökar med
150-200 procent om mer än 30 procent av den omges av redaktionellt material.»
«Det omvända visas också av studien, chansen att en artikel ska uppmärksammas av ögat ökar
med nästan 50 procent om artikeln [ligger i nærheten av en] annonse.»
«– Resultaten visar att artiklar utsätts av konkurrens av andra artiklar men inte av annonser.
Omgivningens påverkan är större än vad vi trodde, säger Daniel Lundqvist.»
36
38. Innføre en ny flyt med ny miks
• Større flyt, horisontale brudd, bevisst miks:
Innføre horisontale brudd til erstatning for venstrespalte - innhold som er en del av trakten og som
er synlig selv etter at brukeren har entret den.
Bruke en omvinklet høyrespalte langt mer bevisst: til å profilere helt andre typer tjenester enn de
som vises i flytspalten
Bruke trakten bevisst til å mikse og eksponere ulike typer innhold for brukeren
Legge i så stor grad som mulig fast innhold på faste plasser i flyten.
Oppmuntre til etablering av vaner: faste plasseringer avføder faste vaner
Tørre å legge attraktivt innhold mot slutten av siden - for å trekke brukeren gjennom hele trakten
Nytteinnhold:
– TV-tablåer
– Omfattende rubrikkdekk
– Utvidet værtjeneste
Fordi:
• “Studien visar att surfarna mycket sällan scrollar ner speciellt långt på sidor. Artiklar som
ligger 2.000 pixlar från toppen missas av hälften av alla surfare. Ner till 5.000 pixlar är det
enbart 20 procent som scrollar.”
• Vi ser identisk mønster i våre eyetrack-studier
38
39. Agenda
Det som begrenser oss
Rutenett/grids
Flyt
Hvordan vi gjør det
Hvordan leserne leser oss
Hva vi har i vente
39
41. Metafor: varelager og butikkdesign
• God butikkdesign leder kunden gjennom så store deler av
butikken som mulig - uten å verken irritere eller avspore
• God butikkdesign viser frem så mye av varene som overhodet
mulig uten at det kommer i konflikt med brukerens konkrete
oppgave: å handle varer
• I vår kontekst er varelageret:
• Nyheter
• Annonser
• Rubrikk
• osv...
41
42. Vi må eksponere brukerne for varelageret vårt
• God interaksjonsdesign eksponerer brukeren for så mye av
varelageret som mulig, samtidig som det gjør varelageret enkelt
tilgjengelig.
• Tar utgangspunkt i reelle brukerbehov – og løser dem
• Fellestrekk for samtlige av nettsuksessene: Amazon.com,
Ebay.com - og Finn.no
• På redaksjonell side: VG.no
42
43. Bygg varelageret ut fra leserens bruk av
nettavisene
• Hvordan bruker leserne bruker nettavisene? Hvordan påvirker det
mulighetene for å eksponere hele eller de viktigste delene av
varelageret?
• Nøkkelen ligger i å lede leserne gjennom nettstedet, med
løsninger tilpasset leservanene på nett
43
44. Agenda
Det som begrenser oss
Rutenett/grids
Flyt
Hvordan vi gjør det
Hvordan leserne leser oss
Hva vi har i vente
44
45. Hvordan leses nettaviser:
To typer sider – som løser ulike behov
• Navigasjonssider:
Sider som er skritt på vei til målet
Inngangsport til annen informasjon
Her skanner vi hvileløst etter det vi er på jakt etter
Forsider og seksjonsforsider
• Kjernesider
Selve målet
Stor vilje til å lese - til og med større enn på papir.
Sakssider, rubrikksider, osv
Modell: Kjernemodellen, NetLife Research – http://j.mp/bis7El
45
48. Kjernesidene
Sakssider, rubrikksider, katalogsider
• Målet (eller delmålet) for brukeren
• Når brukerbehovet er dekket skal sakssidene alltid tilby prioriterte
og relevante veier videre som balanserer brukermål og
forretningsmål
Veier inn
Kjerne Veier videre
Artikkelside
Rubrikkside
Produktside
(Fra kjernemodellen - NetLife Research)
Modell: Kjernemodellen, NetLife Research – http://j.mp/bis7El
48
49. Kjernesidene:
Resultatet av scanning på navigasjonssidene
(bl.a.)
Veier videre
Viktigste Calls to action:
Relatert informasjon:
Veier inn
Forside innhold og • saker
• bildeserier
Internsøk
Søkemotorer funksjonalitet • videoer
• lenker
RSS
• Relatert kommersiell informasjon
Nyhetsbrev
Tips/del
Eksterne lenker/partnere
Kommenter
...etc
Kjøp
Støtteinformasjon, navigasjon og veier
videre ...etc
Krever sin
egen miks…
49
51. Navigasjonssidene:
Forsider og seksjonsforsider
• Inngangsporter til annet stoff: her presenterer vi det vi har å by på
• Brukeren skanner forsidene for interessante elementer
• Parallel:
Butikkdesign
Kunden ledes gjennom butikken slik at han eksponeres for hele varelageret i så stor grad som
mulig
Varelageret vårt:
Nyheter
Bildeserier og andre typer redaksjonelt innhold
Brukerskapt (men redaksjonelt røktet) innhold
Kalender
Annonser
Andre kommersielle elementer
Etc
• God forsidedesign eksponerer brukeren for så mye av
varelageret som mulig, samtidig som det gjør varelageret enkelt
tilgjengelig.
51
52. Oppsummert
Begrensninger
1. Skjermbredde begrenser
2. Annonseformater begrenser
3. Arealet du designer innenfor defineres av rutenett - grids
4. Første skjermfold kan være en begrensning – men ikke
nødvendigvis
Frihet innenfor begrensningene
1. Mest mulig flyt: Størst mulig område av forsiden dedikeres flyt
2. Færrest mulige hindringer: Flyten gjennom siden må ikke
avskjæres med visuelle vollgraver
3. Faste holdepunkter: Flyten skal ha faste stoppunkter – såsom
tjenester eller magasinstoff fast plassert i flyten
4. Payoff i enden av tunnelen: Flyten skal ende i relevant,
verdifullt nyttemateriale
5. Forsterkende stoffmiks: Redaksjonelt stoff, annonser og annet
materiell skal mikses i flyten slik at de forsterker hverandre
52
56. Med iPad kommer erkjennelsen at ikke all lesing
er lik – selv på nettet
Nettavis: Papiravis:
Anarkisk Sekvensiell,
flyktig, lukket,
delbar/lenkbar, dedikert tidsbruk,
multiple innganger, definerte innganger
multiple utganger definerte utganger
56
58. Lesemønstre i nettavis (det vi tror i dag)
Flyktig lesing – liten redaksjonell kontroll over inngang/utgang
Artikkel: http://madebymany.co.uk/content-design-with-cojones-003109
58
59. Lesemønstre i nettavis (det vi tror i dag)
Men hvor mange leser egentlig på den måten?
Naviga- Naviga- Naviga- Naviga-
Kjerne- Kjerne- Kjerne-
sjons- sjons- sjons- sjons-
side side side
side side side side
Naviga- Naviga-
Kjerne- Kjerne- Kjerne-
sjons- sjons-
side side side
side side
59
60. Lesemønstre i nettavis (satt på spissen)
To indre og vekk me’n
Forside Artikkel Facebook
60
61. Problemet:
Tid brukt daglig på site: Data fra Alexa.com – tolk som sterk indikasjon, men merk potensiell feilmargin
61
63. Men kanskje ikke helt ute av skogen ennå?
“
Sit back, turn the pages and read. Just as we thought we were entering a
web of data, of synchronised, personalised content shooting freely around
through APIs, along comes the self-contained application; and just as
we thought we were moving from mass media to social media,
making and treading our own path, along comes Interview as a linear,
editorially driven page-by-page experience on my iPad (with a
couple of token sharing features chucked in).
I see in these publishers’ videos a position of denial. They believe you
can pour a magazine (and its business model) straight and unadulterated
into a new medium that works in an entirely different way. The
threats and opportunities magazine publishing faces are more profound
than this approach addresses and the response must be equally profound,
more innovative.
The iPad: One step forward and two steps back? http://madebymany.co.uk/the-ipad-one-step-forward-
two-steps-back-003238
63
67. “Wired on iPad takes up
+20% extra editorial
resources”
http://jon-lund.com/main/wired-on-ipad-takes-up-20-extra-
editorial-resources/
67
68. WIRED on iPad: Just like a Paper Tiger…
The WIRED app launch success doesn’t come as a surprise. It’s the result of brand
blindness by the reader (“It’s WIRED, it looks like WIRED, so it must be WIRED
good”) and wishful thinking by the journalist audience […].
[T]he future of journalism is definitely not a stack of banners spiced with videos,
exported from a paper layout program. You need to try harder.
http://www.informationarchitects.jp/en/wired-on-ipad-just-like-a-paper-tiger/
68
69. «Let’s make this clear once and
for all: at the current surface and
resolution of the iPad, multi
column layouts for long
screen texts are sentimental
nonsense. And the more
columns you use, the worse it
gets.»
69
http://www.informationarchitects.jp/en/wired-on-ipad-just-like-a-paper-tiger/
70. Wireds iPad-salg
100000
75000
50000
25000
0
Juni Juli August
100000 31000 28000
http://goo.gl/5HLr
70
82. Appene
må
utvikles
på nytt
…for
Android
og andre?
82
(cc) striatic @ Flickr
83. Dette er de tre trollene som avisbransjen står overfor: Det
blir ikke mange nok leseplater, samtidig blir det for
mange utgaver av dem, og leserne kommer ikke til å bruke
platene til å lese de ryddige og varierte pakkene som
redaksjonene har hundre års erfaring i å lage. Avisene kan
ikke satse på at Steve Jobs skal lede dem ut av fortapelsen.
De må frelse seg selv, de som kan.
Det er ingen frelse i Ipad
Sven Erik Omdahl
http://www.aftenbladet.no/debatt/medieblikk/1275974/Det_er_ingen_frelse_i_Ipad.html
83
84. “Everything we’ve learned in the past decade about preferring open
standards to proprietary platforms and user-focused interfaces to
masturbatory ones is forgotten as designers and publishers once again
scramble to create novelty interfaces no one but them cares about.”
84
89. Løser forskjellige behov
Touch vs pek/klikk
Skjermstørrelse: fokus
Direkte aksess til OS-elementer: sømløs opplevelse
Direkte aksess til hardware
Distribusjonsplattform/butikk