This document proposes establishing a Supreme Design Council of the Russian Federation to manage and improve the visual identity and branding of government organizations and territories through design. It argues that Russia currently lacks consistent branding and design due to its vertical power structure and lack of initiatives at local levels. A Design Council could help create a stronger, more reliable national image by involving designers in branding state entities and services and increasing the role and power of design in government.

1. Why Russia needs
supreme design council?
Igor Voloshin

2. Russian police
logo of Ministry of home affairs

3. emblem of road police
arms of road police

13. where is you child now?

15. giving bribes?
Corruption

19. road-posts for road police

23. Russian fire service

27. Russian medical service
Quick medical help

37. Russian life of disabled
people

44. Inside
Lift Outside

45. Public transportation

75. Russian territory
branding
full year
Sochi

76. Kaliningrad area Viksa
Orsk 275

77. Comzina str. Stepana Razina avanue
A. Matrosova

78. Togliatti Togliatti

81. Perm
First typeface, design for
Russian town

82. Bus stop.

86. I love P

87. I love P

88. Kaluzhskaya area

90. Smolensk 1150

91. Moscow arms

92. Schools

96. Design concepts with
russian old-style graphics

101. The Perm’s centre of
design development

102. Government corporations

106. Russian energy agency

107. Russia design
landscape

108. Societies
International Association | Union of designers

110. Union of Russian designers
they are creating
National committee of design

112. Russian union of branding companies

114. Art-directors club. Russia

116. Interactive communication agency

118. Association of communication agencies

120. Architectures Union of Russia

122. Background
• Strong vertical power system in
Russia
• Low level of initiatives on the places
(mayors, governors, ministers)
• Generally low knowledge among state
workers in any design related topics

123. Result
• Weak, non-consistent, soviet, old,
unreliable image of everything, that is
connected to the government
• Internal reforms are not seen by the
citizens immediately, thus nobody
sees a difference (disloyalty)
• Russia is perceived as a low value
source of raw-materials

124. Ways of improvement
• Include professional designers and
creative people in the processes of
state organization’s image creation
• Increase the role of design, by giving
power on government level
• Create an Organization, that will be
responsible for government brands

125. A government organization, that will be
responsible for image of the government
organizations and corporations and aimed
at making the life of different social groups
of people better, using design as a tool.

126. Supreme
Design Council of
Russian Federation

127. Tasks
• Manage design communication of
government corporations and
organizations (corporate style for
transport companies)
• Manage industrial design projects that
include state workers (Police uniform)
• Manage the process of branding
Russian territories (Togliatti)

128. Aims
• Re-create strong image of a huge
country piece by piece
• Add value to the companies, that are
to be sold shortly
• Establish better image of state
services (police, fire dept. etc.)