BMW has iconic design elements that are maintained and developed, including short overhangs, a long hood, and recessed greenhouse. The kidney grille is the main distinguishing feature of every BMW. Other signature elements include the L-shaped taillights, swage line, shark fin antenna, and twin circular headlights. The Hofmeister kink on the C-pillar provides structural stability while maintaining BMW's sporting aesthetic. Electric BMW models like the i4 adhere to this design language but have identifying electric elements like closed kidney grilles and blue accents.
BMW (Bayerische Motoren Werke) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It started as an aircraft engine manufacturer but shifted to motorcycle production after WWI due to treaty restrictions, later expanding to automobile production. BMW is known for its circular blue and white logo representing an aircraft propeller cutting through the sky. The company aims to create exciting yet high quality vehicles under its brands Mini, Rolls-Royce, and BMW, never building a boring car.
The document summarizes BMW's lineup at the 2010 Paris Motor Show. Key highlights include:
1. The world premiere of the new BMW X3 SUV with more interior space and improved efficiency.
2. The BMW Concept 6 Series Coupe, a concept car foreshadowing a new luxury 2-seater BMW model.
3. Additional engines and the introduction of BMW's xDrive all-wheel drive system for the 5 Series sedan and touring models.
This document provides information on the different trim lines available for the BMW 3 Series Sedan, including the Modern Line, Sport Line, Luxury Line, and M Sport Line. Each trim line offers exclusive exterior and interior design features to customize the vehicle's appearance and give it a unique personality. The trim lines allow owners to choose an interior and exterior styling that best matches their own style. The document also discusses the various engine options available and emphasizes that regardless of the trim line or engine, every 3 Series Sedan offers the same driving performance and engineering innovations that the model is known for.
- BMW will debut the new 6 Series Convertible and 1 Series M Coupe at the 2011 NAIAS. The 6 Series features elegant styling and powerful engines while the 1 Series M Coupe brings M Series performance to the compact segment.
- The new 1 Series Coupe and Convertible will also debut with sharpened styling and efficient engines.
- BMW's newest X model, the X3, will be shown prior to its US launch. It has more interior space and powerful yet efficient engines.
- BMW continues to advance its EfficientDynamics technologies including electric vehicles and further improving fuel efficiency across the model range.
BMW is a German automaker founded in 1916 that is known for producing luxury vehicles. It owns the BMW, Mini, and Rolls-Royce brands. BMW has over 100,000 employees and produces over 1.3 million vehicles per year at manufacturing sites around the world. The document discusses BMW's history of electric vehicles and hybrid models, as well as its manufacturing process and sales which increased between 2011-2012 for models like the 5 Series, 6 Series, and X3.
The document discusses BMW's "skunkworks" division called BMW M GmbH. It was started in 1972 as a small, independent team to develop high-performance racing and production vehicles. Some of their most successful early models included the BMW 3.0 CSL racing car and M1 supercar. Today, BMW M develops and manufactures M-badged performance versions of BMW's mainstream vehicles known for their increased power and aggressive styling. Their cars, like the iconic M3, are renowned for balancing track capabilities with everyday usability. BMW M plays an important role in developing new automotive technologies that later trickle down to BMW's overall vehicle lineup.
The document provides information on the new BMW 6 Series Convertible, including:
- It has a sweeping bonnet, set-back passenger compartment, long wheelbase, and flat waistline that embody BMW convertible proportions.
- It comes with two engine options - an 8-cylinder in the 650i producing 300 kW/407 hp and a 6-cylinder in the 640i producing 235 kW/320 hp, both with 8-speed automatic transmission.
- Safety features include front and side airbags, ISOFIX child seat mounts, and a roll-over protection system with two extendable bars behind the rear seats.
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
BMW (Bayerische Motoren Werke) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It started as an aircraft engine manufacturer but shifted to motorcycle production after WWI due to treaty restrictions, later expanding to automobile production. BMW is known for its circular blue and white logo representing an aircraft propeller cutting through the sky. The company aims to create exciting yet high quality vehicles under its brands Mini, Rolls-Royce, and BMW, never building a boring car.
The document summarizes BMW's lineup at the 2010 Paris Motor Show. Key highlights include:
1. The world premiere of the new BMW X3 SUV with more interior space and improved efficiency.
2. The BMW Concept 6 Series Coupe, a concept car foreshadowing a new luxury 2-seater BMW model.
3. Additional engines and the introduction of BMW's xDrive all-wheel drive system for the 5 Series sedan and touring models.
This document provides information on the different trim lines available for the BMW 3 Series Sedan, including the Modern Line, Sport Line, Luxury Line, and M Sport Line. Each trim line offers exclusive exterior and interior design features to customize the vehicle's appearance and give it a unique personality. The trim lines allow owners to choose an interior and exterior styling that best matches their own style. The document also discusses the various engine options available and emphasizes that regardless of the trim line or engine, every 3 Series Sedan offers the same driving performance and engineering innovations that the model is known for.
- BMW will debut the new 6 Series Convertible and 1 Series M Coupe at the 2011 NAIAS. The 6 Series features elegant styling and powerful engines while the 1 Series M Coupe brings M Series performance to the compact segment.
- The new 1 Series Coupe and Convertible will also debut with sharpened styling and efficient engines.
- BMW's newest X model, the X3, will be shown prior to its US launch. It has more interior space and powerful yet efficient engines.
- BMW continues to advance its EfficientDynamics technologies including electric vehicles and further improving fuel efficiency across the model range.
BMW is a German automaker founded in 1916 that is known for producing luxury vehicles. It owns the BMW, Mini, and Rolls-Royce brands. BMW has over 100,000 employees and produces over 1.3 million vehicles per year at manufacturing sites around the world. The document discusses BMW's history of electric vehicles and hybrid models, as well as its manufacturing process and sales which increased between 2011-2012 for models like the 5 Series, 6 Series, and X3.
The document discusses BMW's "skunkworks" division called BMW M GmbH. It was started in 1972 as a small, independent team to develop high-performance racing and production vehicles. Some of their most successful early models included the BMW 3.0 CSL racing car and M1 supercar. Today, BMW M develops and manufactures M-badged performance versions of BMW's mainstream vehicles known for their increased power and aggressive styling. Their cars, like the iconic M3, are renowned for balancing track capabilities with everyday usability. BMW M plays an important role in developing new automotive technologies that later trickle down to BMW's overall vehicle lineup.
The document provides information on the new BMW 6 Series Convertible, including:
- It has a sweeping bonnet, set-back passenger compartment, long wheelbase, and flat waistline that embody BMW convertible proportions.
- It comes with two engine options - an 8-cylinder in the 650i producing 300 kW/407 hp and a 6-cylinder in the 640i producing 235 kW/320 hp, both with 8-speed automatic transmission.
- Safety features include front and side airbags, ISOFIX child seat mounts, and a roll-over protection system with two extendable bars behind the rear seats.
This document provides an overview of BMW, the German luxury automaker. It discusses BMW's history starting as an aircraft manufacturer in 1917. After World War I, BMW shifted to motorcycle production and later automobile production. The circular blue and white BMW logo evolved from the earlier Rapp Motor Company logo. BMW is known for its emphasis on driving pleasure and quality engineering. It focuses on technologies like brake energy regeneration to improve fuel efficiency. BMW faces competition from Mercedes-Benz and Audi in the luxury vehicle market but maintains its success through a focus on excellence, independence, and ensuring owner satisfaction.
The BMW Concept X2 is a new compact concept vehicle that combines the fast body language of a coupe with the robust construction of an X model. It has a distinctive design with large wheels, short overhangs, and a sporty, low-to-the-road feel. Both the front and rear ends are designed to highlight the vehicle's width and dynamic intent through sculpted forms and prominent lighting elements. The concept represents a new facet for BMW in the compact segment focused on active lifestyles.
BMW is a German automaker founded in 1917 and headquartered in Munich, Germany. It owns luxury brands such as BMW, Mini, and Rolls-Royce. BMW produces cars, motorcycles, and electric vehicles. It has manufacturing plants around the world and sells over 2 million vehicles annually. BMW utilizes its website, films, games, and connected drive services to effectively market its premium brand online. It faces competition from other luxury automakers such as Mercedes-Benz and Audi.
Here are the key details about BMW's prices in India:
- The BMW 3 Series starts at Rs. 23,95,000
- The BMW X1 starts at Rs. 22,00,000
- The BMW 5 Series is priced at Rs. 37,00,000
- Luxury models like the BMW M6 Coupe and Convertible are priced over Rs. 1 crore
- The BMW 7 Series ranges from Rs. 82,50,000
- SUVs like the BMW X3 and X5 are priced between Rs. 41-53 lakhs
So in summary, BMW prices in India range from Rs. 23,95,000 for the 3 Series sedan to over
The document provides information on the various models and features of the BMW 5 Series Sedan. It highlights the four unique personality Lines - Modern Line, Luxury Line, Sport Line, and M Sport Line - that are designed to enhance customization. It also discusses the performance, efficiency, and innovations of the various engine options, including TwinPower Turbo engines and the ActiveHybrid 5. The 5 Series Sedans offer rewarding driving dynamics through advanced engineering and technology.
BMW 3 Series - 40 Years history of a classicRushLane
The BMW 3 Series can look back over an extraordinary career path. Among the key milestones along the way have been its success in pioneering a new category of vehicle, establishing itself as the embodiment of driving pleasure in its segment and becoming the world’s top-selling premium car. The model range was launched 40 years ago to replace the already legendary BMW 02, and is now set to enter its sixth generation. Today, as in 1975, purchasing a BMW 3 Series represents an expression of joy in sporty, agile handling, enthusiasm for innovative technology and appreciation of premium quality.
This document provides an overview and analysis of BMW's marketing strategies. It discusses [1] BMW's history beginning as an aircraft manufacturer and its evolution into an automaker known for luxury vehicles. [2] It examines BMW's segmentation, targeting, and positioning strategies, noting its focus on higher-income consumers in Europe and North America. [3] The document analyzes BMW's marketing mix, including its product lines, promotional campaigns, pricing strategies, and distribution channels.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
BMW was founded in 1916 as an aircraft engine manufacturer called Rapp Motoren Werke (RMW) in Munich, Germany. In 1923, BMW produced its first motorcycle and in 1928 its first car, the Dixi. Over the following decades BMW launched various iconic models including the 503 and 507 sports cars in 1955. BMW established its first overseas subsidiary in Japan in 1981 and introduced its flagship 7 Series sedan in 1977. By 1989 BMW produced over 500,000 cars annually.
The new sixth generation BMW 7 Series flagship sedan is redesigned with a focus on luxury, technology, and efficiency. Key updates include a new "Carbon Core" construction that reduces weight by up to 130kg while increasing strength, and new six-cylinder petrol and diesel engines. Advanced driver assistance and connectivity features include remote parking, gesture control, and ambient air fragrance. The new BMW 7 Series goes on sale in October 2015 starting at £64,530.
This summary provides an overview of the document in 3 sentences:
The document is a collection of press releases and blog posts written by James P. Dinnerville about various automotive topics, including BMW celebrating 40 years in North America, the potential fruits of the Toyota-BMW partnership, and Mazda's racing heritage. It also includes links to new model pages for the Chevrolet Camaro, Hyundai Genesis Coupe, and Nissan LEAF. The pieces cover automotive history, current news and events, and promote clients' dealerships.
BMW is a German automobile manufacturer founded in 1916. It produces luxury automobiles and motorcycles. Some of its most popular models include the 3 Series, 5 Series, X5 SUV, and Z4 roadster. BMW is known for innovative engineering, including pioneering anti-lock brakes and stability control on motorcycles. The company owns the MINI and Rolls-Royce brands and is a major player in the global luxury automotive industry.
BMW is a German luxury vehicle and motorcycle manufacturer headquartered in Munich, Germany. It was founded in 1916 as an aircraft engine manufacturer and began producing motorcycles after World War I. Today it produces vehicles under the BMW, Mini, and Rolls-Royce brands. BMW uses a single segment marketing strategy focused on luxury and performance. Its main competitors are Mercedes-Benz, Volkswagen, General Motors, Audi, and Porsche.
The marketing plan summarizes BMW's M3 sports car. It discusses the company background, product description, target market, pricing, placement, and promotional strategies. The M3 is a high-performance luxury sports car with over 400 horsepower. BMW targets wealthy individuals seeking a fun and prestigious vehicle. They employ an indirect distribution model and promote through advertising, websites, and sponsoring racing teams to build the brand.
The BMW document summarizes several new models that will be showcased at the IAA Cars 2015 in Frankfurt, including:
1) The world premiere of the new BMW 7 Series with innovations like a Carbon Core body, BMW eDrive powertrain, and new driver assistance features.
2) The world premiere of the new BMW X1 with a renewed design inside and out, new engines, and technologies from larger BMW X models.
3) The new BMW 3 Series with a refined design and premium interior, revised engine lineup including the new BMW 330e plug-in hybrid.
The document provides an overview of the new models and technologies that BMW will feature at the 2015 Frankfurt Motor Show.
BMW is a German luxury automaker founded in 1916. It produces premium automobiles and motorcycles under the BMW, Mini, and Rolls-Royce brands. Key milestones include launching its first motorcycle in 1923, first post-war car in 1952, and establishing operations in South Africa in 1968. While BMW enjoys a reputation for high quality and innovation, it faces threats such as economic downturns and increasing regulations. However, opportunities exist in expanding electric vehicles, autonomous driving, and emerging markets.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
This video is a good one and can give you some interesting facts regarding German car maker BMW. You can able to know about some funny facts that will help you to get the answers of some valuable questions like: What is the full form of BMW? And BMW logo signifies what?
The BMW Group presented its fourth vision vehicle, the BMW Motorrad VISION NEXT 100 motorcycle, at an exhibition in Los Angeles. The exhibition, called "Iconic Impulses. The BMW Group Future Experience", showcases each brand's vision for future mobility. Previous vision vehicles included the BMW VISION NEXT 100, MINI VISION NEXT 100, and Rolls-Royce VISION NEXT 100. The BMW Motorrad vision explores connectivity between rider and bike to create a pure riding experience with safety assistance.
The BMW 5 Series is a mid-size luxury sedan that strives to balance performance, comfort, and practicality. It provides a well-rounded driving experience regardless of the powertrain selected. The interior space has grown slightly in recent models while improving ergonomics. However, some find the standard upholstery materials lacking given the starting price of over $45k. While providing practical transport, enthusiasts enjoy the 5 Series handling abilities, though practicality is limited by its basic sedan shape. It remains a good option for those seeking an even-handed approach to driving enjoyment and daily practicality.
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
The BMW Concept X2 is a new compact concept vehicle that combines the fast body language of a coupe with the robust construction of an X model. It has a distinctive design with large wheels, short overhangs, and a sporty, low-to-the-road feel. Both the front and rear ends are designed to highlight the vehicle's width and dynamic intent through sculpted forms and prominent lighting elements. The concept represents a new facet for BMW in the compact segment focused on active lifestyles.
BMW is a German automaker founded in 1917 and headquartered in Munich, Germany. It owns luxury brands such as BMW, Mini, and Rolls-Royce. BMW produces cars, motorcycles, and electric vehicles. It has manufacturing plants around the world and sells over 2 million vehicles annually. BMW utilizes its website, films, games, and connected drive services to effectively market its premium brand online. It faces competition from other luxury automakers such as Mercedes-Benz and Audi.
Here are the key details about BMW's prices in India:
- The BMW 3 Series starts at Rs. 23,95,000
- The BMW X1 starts at Rs. 22,00,000
- The BMW 5 Series is priced at Rs. 37,00,000
- Luxury models like the BMW M6 Coupe and Convertible are priced over Rs. 1 crore
- The BMW 7 Series ranges from Rs. 82,50,000
- SUVs like the BMW X3 and X5 are priced between Rs. 41-53 lakhs
So in summary, BMW prices in India range from Rs. 23,95,000 for the 3 Series sedan to over
The document provides information on the various models and features of the BMW 5 Series Sedan. It highlights the four unique personality Lines - Modern Line, Luxury Line, Sport Line, and M Sport Line - that are designed to enhance customization. It also discusses the performance, efficiency, and innovations of the various engine options, including TwinPower Turbo engines and the ActiveHybrid 5. The 5 Series Sedans offer rewarding driving dynamics through advanced engineering and technology.
BMW 3 Series - 40 Years history of a classicRushLane
The BMW 3 Series can look back over an extraordinary career path. Among the key milestones along the way have been its success in pioneering a new category of vehicle, establishing itself as the embodiment of driving pleasure in its segment and becoming the world’s top-selling premium car. The model range was launched 40 years ago to replace the already legendary BMW 02, and is now set to enter its sixth generation. Today, as in 1975, purchasing a BMW 3 Series represents an expression of joy in sporty, agile handling, enthusiasm for innovative technology and appreciation of premium quality.
This document provides an overview and analysis of BMW's marketing strategies. It discusses [1] BMW's history beginning as an aircraft manufacturer and its evolution into an automaker known for luxury vehicles. [2] It examines BMW's segmentation, targeting, and positioning strategies, noting its focus on higher-income consumers in Europe and North America. [3] The document analyzes BMW's marketing mix, including its product lines, promotional campaigns, pricing strategies, and distribution channels.
This document provides a project report on brand management of BMW. It includes a brand inventory section which discusses BMW's history since 1913 and its expansion globally. It also outlines BMW's current brand portfolio including BMW, Mini, and Rolls-Royce brands. The next section analyzes BMW's brand equity through a customer-based brand equity pyramid and mental map. It identifies BMW's strong brand awareness and associations with luxury, performance, and German engineering. The report concludes with recommendations for BMW to address increasing competition through differentiated new technologies, addressing different consumer groups, and strengthening customer relationships.
BMW was founded in 1916 as an aircraft engine manufacturer called Rapp Motoren Werke (RMW) in Munich, Germany. In 1923, BMW produced its first motorcycle and in 1928 its first car, the Dixi. Over the following decades BMW launched various iconic models including the 503 and 507 sports cars in 1955. BMW established its first overseas subsidiary in Japan in 1981 and introduced its flagship 7 Series sedan in 1977. By 1989 BMW produced over 500,000 cars annually.
The new sixth generation BMW 7 Series flagship sedan is redesigned with a focus on luxury, technology, and efficiency. Key updates include a new "Carbon Core" construction that reduces weight by up to 130kg while increasing strength, and new six-cylinder petrol and diesel engines. Advanced driver assistance and connectivity features include remote parking, gesture control, and ambient air fragrance. The new BMW 7 Series goes on sale in October 2015 starting at £64,530.
This summary provides an overview of the document in 3 sentences:
The document is a collection of press releases and blog posts written by James P. Dinnerville about various automotive topics, including BMW celebrating 40 years in North America, the potential fruits of the Toyota-BMW partnership, and Mazda's racing heritage. It also includes links to new model pages for the Chevrolet Camaro, Hyundai Genesis Coupe, and Nissan LEAF. The pieces cover automotive history, current news and events, and promote clients' dealerships.
BMW is a German automobile manufacturer founded in 1916. It produces luxury automobiles and motorcycles. Some of its most popular models include the 3 Series, 5 Series, X5 SUV, and Z4 roadster. BMW is known for innovative engineering, including pioneering anti-lock brakes and stability control on motorcycles. The company owns the MINI and Rolls-Royce brands and is a major player in the global luxury automotive industry.
BMW is a German luxury vehicle and motorcycle manufacturer headquartered in Munich, Germany. It was founded in 1916 as an aircraft engine manufacturer and began producing motorcycles after World War I. Today it produces vehicles under the BMW, Mini, and Rolls-Royce brands. BMW uses a single segment marketing strategy focused on luxury and performance. Its main competitors are Mercedes-Benz, Volkswagen, General Motors, Audi, and Porsche.
The marketing plan summarizes BMW's M3 sports car. It discusses the company background, product description, target market, pricing, placement, and promotional strategies. The M3 is a high-performance luxury sports car with over 400 horsepower. BMW targets wealthy individuals seeking a fun and prestigious vehicle. They employ an indirect distribution model and promote through advertising, websites, and sponsoring racing teams to build the brand.
The BMW document summarizes several new models that will be showcased at the IAA Cars 2015 in Frankfurt, including:
1) The world premiere of the new BMW 7 Series with innovations like a Carbon Core body, BMW eDrive powertrain, and new driver assistance features.
2) The world premiere of the new BMW X1 with a renewed design inside and out, new engines, and technologies from larger BMW X models.
3) The new BMW 3 Series with a refined design and premium interior, revised engine lineup including the new BMW 330e plug-in hybrid.
The document provides an overview of the new models and technologies that BMW will feature at the 2015 Frankfurt Motor Show.
BMW is a German luxury automaker founded in 1916. It produces premium automobiles and motorcycles under the BMW, Mini, and Rolls-Royce brands. Key milestones include launching its first motorcycle in 1923, first post-war car in 1952, and establishing operations in South Africa in 1968. While BMW enjoys a reputation for high quality and innovation, it faces threats such as economic downturns and increasing regulations. However, opportunities exist in expanding electric vehicles, autonomous driving, and emerging markets.
BMW is a luxury German automaker known for high-quality vehicles. It sells over 1.95 million cars and 115,000 motorcycles annually. BMW focuses on engineering excellence and designs vehicles that appeal to status-seeking customers. It uses a lean distribution model with authorized dealerships in premium locations to maintain an exclusive brand image. BMW promotes through high-quality television ads focusing on technology, performance, and luxury to position the brand as aspirational. It prices vehicles at a premium to appeal to customers seeking status and craftsmanship over functionality alone.
This video is a good one and can give you some interesting facts regarding German car maker BMW. You can able to know about some funny facts that will help you to get the answers of some valuable questions like: What is the full form of BMW? And BMW logo signifies what?
The BMW Group presented its fourth vision vehicle, the BMW Motorrad VISION NEXT 100 motorcycle, at an exhibition in Los Angeles. The exhibition, called "Iconic Impulses. The BMW Group Future Experience", showcases each brand's vision for future mobility. Previous vision vehicles included the BMW VISION NEXT 100, MINI VISION NEXT 100, and Rolls-Royce VISION NEXT 100. The BMW Motorrad vision explores connectivity between rider and bike to create a pure riding experience with safety assistance.
The BMW 5 Series is a mid-size luxury sedan that strives to balance performance, comfort, and practicality. It provides a well-rounded driving experience regardless of the powertrain selected. The interior space has grown slightly in recent models while improving ergonomics. However, some find the standard upholstery materials lacking given the starting price of over $45k. While providing practical transport, enthusiasts enjoy the 5 Series handling abilities, though practicality is limited by its basic sedan shape. It remains a good option for those seeking an even-handed approach to driving enjoyment and daily practicality.
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
EV Charging at Multifamily Properties by Kevin Donnelly
Design DNA OF BMW.abs.pdf
1. Page 1
Page | 1
DESIGN DNA OF
BMW
ABSTRACT: BMW has a whole host of iconic style elements were designers maintain and develop. BMW has
shown repeatedly that its teams are willing to challenge even the most deeply entrenched beliefs and industry
practices in their unique inspirational design and to explore new and perhaps highly unconventional answers.
INTRODUCTION:
A characteristic silhouette and proportions have
always been a design feature of a BMW, both when
drawing the car and in real life. Style-defining features
for a BMW are short overhangs, a long hood and a
recessed greenhouse. “The vehicle was very much
inspired by the brand history and brought the classic
design elements into the modern day. From the
headlights, which are a nod back to motor racing
history, through the rims with the reference of their
model.
“BMW A HISTROY OF INVENTION”:
let me also dispel the myth that championing
innovation is something fairly new for BMW. It isn’t.
BMW has been at the forefront of invention since it was
founded in 1916 and has always believed in
implementing leading-edge technology to enhance the
driving experience for its customers. For example, the
company was one of the pioneers of electric vehicle
development. In 1972, nearly 30 years before Tesla
was founded, BMW first realised the dream of
electrification when it introduced its 1602e model. In
being one of the first car manufacturers to develop a
fully functioning electric vehicle, BMW has forged a
reputation in the automotive industry for harnessing
new trends – the second lens of innovation.
CAR DESIGN: THE KEY STEPS:
From the initial idea, through the first car sketch
design to the final model, there is a clearly
choreographed process at BMW. It always starts with
a workshop in which the character of the vehicle is
defined. The car designers then receive a brief setting
out the aesthetic, technological and aerodynamic
attributes – and they get to work on a wide variety of
sketches and designs.
. This model will be accompanied by a second draft, a
challenger their expert reveals. The goal? To explore
the limits even more “BMW vehicles have always
featured lots of characteristic stylistic elements and we
aim, with due care, to develop them further As with the
BMW 4 Series, want to provide the state of the art in
both technology and design. It’s part of the job for an
automobile designer to design vehicles with a long-
term impact. Yet despite this, each and every vehicle
should be recognizable as a BMW from the very first
glance.” And that’s how it works.
CAR DESIGN: “CHARACTERISTICS DESIGN AND
FEATURES ”:
“BMW has a whole host of iconic style elements
that we as car designers maintain and develop. The
most important icon is the BMW grille – the famous
kidney grille – the main distinguishing feature of every
BMW. There have only been two exceptions in the
whole history of the brand: the BMW 700 and the
Isetta. A look back at BMW history and the evolution of
the grille shows just how much the new BMW 4 Series
Coupé follows the legendary sports car tradition of the
brand. Outstanding classics like the BMW 328 Coupé
from the 1930s and the BMW 3.0 CS from the 1970s
are part of BMW’s fascinating coupé history, a history
characterized by prestige, pure driving pleasure and
success on the racetrack that inspired me. On the
BMW 3.0 CS, the front part of the car has a similar
arrangement, with a vertical kidney grille, although a
bit narrower in this case. It’s that history that we’ve re-
interpreted,” says Weil, before adding: “Of course,
going forward too, every BMW will still have its own
kidney grille design individually tailored to the
character of the vehicle”. “Ideas are collected from
around the world, and the forge of creativity that is
Design works, with its design studios in Los Angeles
and Shanghai, also plays its part,” reveals Weil. Then,
out of all the ideas, a guiding light emerges. A specific
vision.
2. Page 2
Page | 2
.
Iconic vehicles have non-negotiable design
factors. Yet constantly reinterpreting these key
features is an exciting task for car designers and their
teams .This design DNA also includes the L-shaped
taillights, the swage line, the shark fin antenna and the
twin circular headlights. First featuring in 1968 in the
BMW 2800 CS, they became the hallmark of sporty
vehicles. A tradition that the new BMW 4 Series is
proud to continue.
Another of the striking elements in the design of a
BMW is the Hofmeister kink, named after a long-
standing head of body development at BMW, Wilhelm
Hofmeister. The Hofmeister kink was first introduced
in the luxury class BMW 3200 CS “Bertone” and the
BMW new mid-range “New Class” (from the 1500 and
the 115), which were first presented at the 1961
International Motor Show (IAA) in Frankfurt, Germany.
This double kink on the C-pillar was actually included
not only for aesthetic purposes, but also for structural
reasons. It provided increased stability in this area of
the bodywork. In the new BMW 4 Series, this feature
is even more flowing and sporty.
The electric vehicles, the BMW i4 and the BMW i4
M50, also adhere to this design language. They are
recognizable as electric models, yet their design is not
entirely set apart. “The design of the BMW i4 has a
much smoother surface, but you can see that this is
an electric model from the outside, through the blue i
applications and the closed kidney grille. We wanted
to retain the elegant, elongated proportions that make
up a BMW in our electric vehicles. For me, the
highlight is the long hood. If you look out over the hood
from the inside, you can still see it. When you’re on a
grand avenue and you see trees reflected on it, or
reflections wander across as you drive somewhere,
it’s quite fascinating”.
CAR DESIGN: PROPORTIONS:
A characteristic silhouette and proportions have
always been a design feature of a BMW, both when
drawing the car and in real life. Style-defining features
for a BMW are short overhangs, a long hood and a
recessed greenhouse. The greenhouse – sometimes
known as the glasshouse – is the part of the vehicle
consisting of the windshield, the rear and side
windows, the pillars between them and the roof. The
vehicle should sit well on the road, including when
seen from the rear. It must be dynamic even when
stationary.
CAR DESIGN: LINES, LIGHT AND CONTOURS:
For the BMW design team, automotive design is
about creating an exciting, dynamic movement out of
the interplay of light and shadow. For Christopher
Weil, the interplay of light with the body of the vehicle
is like poetry. “In an illuminated tunnel, in particular,
you can see how the highlights flow perfectly. The aim
of BMW design is to consciously shape a vehicle in
such a way that this interplay creates an impact and
dynamism. In the new BMW 4 Series, the musculature
of the bodywork above the front and rear wheels
provides highly sensual surfaces. The focal point on
the vehicle is optically lowered by lowering the edge
of the side panel, the almost Z-shaped curve creating
a dynamic play of light.”
CAR DESIGN STEADY TO MASS PRODUCTION:
There are three different types of study at BMW.
Hommage Cars are vehicles that reference back to
history, grab hold of it, and give it a modern
interpretation. With a Vision Vehicle we can look
really far into the future. Concept Cars serve as a
tangible look ahead to a production vehicle. We play
around with different design themes, initially in
concept car sketches, which can later be found on
the road in one implementation or another – at the
end of the day, there are certain rules and
requirements for a production model. With all studies
and concepts, however, you have a freer hand in the
drafts. Ultimately however, in BMW design, when
you put all the details and surfaces together, you
must get a coherent overall picture. And the style
paths taken are then adopted from the concept car
as a design element in the production vehicle. And
it’s something that Christopher Weil is particularly
proud of with the BMW 4 Series. “The vertical kidney
grille was a key theme from the outset.
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The fact that we’ve been able to take this iconic
design feature all the way from the concept car
design to the streets is a real statement. As is the
whole way the BMW 4 Series looks!”
CONCLUSION:
“BMW” focus on customers and meet their needs
which differ across the world. They combine
pioneering technologies, emotional products and
personalized customer support to create a unique
overall experience.BMW models comes in numbered
series ranging from 1 to 8. Larger odd-numbered
series mean a bigger car. Even-numbered series
tend to be body style variants of the previous series.
REFERENCE:
[1]. Information on BMW design .Christoper
wheil interior and exterior design in BMW.
[2].Stjepan Galamboš, Jovan Dorić “ Design And
Analysis of A Car Body Using CFD Software”,
Research Gate Publication, pp.- 693-696,
Serbia, May 2015.
[3] .DarkoDamjanović, DražanKozak,
MarijaŽivić, ŽeljkoIvandić, TomislavBaškarić
”CFD of a Concept Car in order to improve its
Aerodynamics” Járműipariinnováció
Publication, pp.- 108-115, Croatia, Jan 2011.
[4] . Automotive steels for safe and lightweight
cars. .
[5]. 10 tekhnologiy avtomobiley budushchego
[10 Future Car Technologies]. Retrieved from
http://www.lookatme.ru/mag/live/
futureresearch/197165-future-car-
technologies [in Russian].
RESEARCH ANALYSER
G.SELVADAVIDRAJ
AUTOMATIVE BODY DESIGNING STUDENT
3rd
year mechanical engineering student