SlideShare a Scribd company logo
Emergentes
para Produtos
Marcos Souza | Samsung SIDIA
Design de Serviços
Especialmente para:
WEARABLES?
Users Do What Users Do
Samsung FIT2 Samsung Gear S3
#desafios
“I am always confused as to what
smartwatches are for when we
have smartphones…”

Erick Xu
Revolution doesn’t happen when society
adopts new technologies – it happens
when society adopts new behaviors
Clay Shirky
#MONITORINGPLATFORM
SAMSUNG SIDIA, 2017
Até logo!
Marcos Souza
UX Researcher | Samsung SIDIA
marcos.muniz@samsung.com
email@marcossouza.com.br
@marcossouza
https://www.facebook.com/SidiaManaus/
#CASES
Care WellnessPerformancePayment
$
#PAYMENT
$
SAMSUNG PAY$
VISA$
Apple Pay$
#PERFORMANCE
GARMIN
FENIX 5
Oakley
Radar Pace
Athos
wearable clothing
#WELLNESS
GEAR FIT2
Activity monitoring
FITBIT
Corporate program
JAWBOND
Corporate program
#CARE
iTBra
Breast cance
Lively Safety
lively seniors
Epistemic
epilepsia

More Related Content

Recently uploaded

20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
ameli25062005
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
aaryangarg12
 
一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理
peuce
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
ameli25062005
 
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptxUNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
GOWSIKRAJA PALANISAMY
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
7sd8fier
 
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
PoojaSaini954651
 
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
pmgdscunsri
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
cy0krjxt
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
ameli25062005
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
gpffo76j
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
smpc3nvg
 
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
kecekev
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
n0tivyq
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
Alan Dix
 
Impact of Fonts: in Web and Apps Design
Impact of Fonts:  in Web and Apps DesignImpact of Fonts:  in Web and Apps Design
Impact of Fonts: in Web and Apps Design
contactproperweb2014
 
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With DesignsGame Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
184804
 
Timeless Principles of Good Design
Timeless Principles of Good DesignTimeless Principles of Good Design
Timeless Principles of Good Design
Carolina de Bartolo
 
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptxUNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
GOWSIKRAJA PALANISAMY
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
boryssutkowski
 

Recently uploaded (20)

20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf20 slides of research movie and artists .pdf
20 slides of research movie and artists .pdf
 
Transforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting ProfitabilityTransforming Brand Perception and Boosting Profitability
Transforming Brand Perception and Boosting Profitability
 
一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理一比一原版(BU毕业证)波士顿大学毕业证如何办理
一比一原版(BU毕业证)波士顿大学毕业证如何办理
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
 
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptxUNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
UNIT IV-VISUAL STYLE AND MOBILE INTERFACES.pptx
 
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
一比一原版(MMU毕业证书)曼彻斯特城市大学毕业证成绩单如何办理
 
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
 
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
 
RTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,DRTUYUIJKLDSADAGHBDJNKSMAL,D
RTUYUIJKLDSADAGHBDJNKSMAL,D
 
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
Коричневый и Кремовый Деликатный Органический Копирайтер Фрилансер Марке...
 
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
原版定做(penn毕业证书)美国宾夕法尼亚大学毕业证文凭学历证书原版一模一样
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
 
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
一比一原版(UW毕业证)西雅图华盛顿大学毕业证如何办理
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证成绩单如何办理
 
Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
 
Impact of Fonts: in Web and Apps Design
Impact of Fonts:  in Web and Apps DesignImpact of Fonts:  in Web and Apps Design
Impact of Fonts: in Web and Apps Design
 
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With DesignsGame Concept Presentation for Ukrainian Mythology Based Game With Designs
Game Concept Presentation for Ukrainian Mythology Based Game With Designs
 
Timeless Principles of Good Design
Timeless Principles of Good DesignTimeless Principles of Good Design
Timeless Principles of Good Design
 
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptxUNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
UNIT V ACTIONS AND COMMANDS, FORMS AND CONTROLS.pptx
 
Borys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior designBorys Sutkowski portfolio interior design
Borys Sutkowski portfolio interior design
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Design de seviços para produtos emergentes