The document provides an overview and catalogue of various product designs created by DesignBait, an Indian product design company. Some of the designs include the Quirky Cart collection of mobile furniture inspired by Delhi street culture, a series examining how objects influence human habits called "I Have a Habit", and the Tattva Stack which transforms chapati making into a convenient experience. The designs showcase influences from Indian culture and vernacular while redefining functions and aesthetics.

2. perceive evolve resolve
the
company
our focus :
product design & Research

3. the bait for business
Design activity often starts with a creative We have the ability to forecast and interpret
idea, an inspired instinct, sometimes a stray the ever changing consumer demands to
impulse that sparks, teases and provokes; help our clients arrive at the best possible
turning stray opportunity into a good design - product or service solution.
a great experience.
the behaviour collaboration
Each of us is a part of a microcosm that DesignBait uses business as a platform
reflects our own personal experiences, to actively engage all the stakeholders
cultural environment, abilities and flaws. - to participate, contribute and create.
Propagating a culture of collaboration,
At DesignBait we study these patterns when sharing knowledge and co-creation.
trying to create solutions that can best
benefit the personal experience of the people
for whom they are being designed

4. product
catalogue
index
the
quirky cart
collection
tart cart
chalta racket
kinky kursi
thaath khatt
I have a habit
perfectionist table
habit cutlery
half pint
silver & i
Tattva stack

5. the
quirky cart
collection
The series embodies the street
vernacular, culture and mobility
in delhi while redefining its
function, craft and aesthetic. tart cart chalta racket
A widely acclaimed series,
has graced various design
publications like - Elle, India
Today Homes, Livingetc,
HomeReview, LiveMint to name
a few.
kinky kursi thaath khaatt

6. tart
cart

7. Envisioned as a response to
the possible ban on street
hawkers in delhi during the
2010 Common Wealth Games,
resurrected with a radiant, zany
and provocative spirit...
Appropriate it as a mobile work
station, a dinning table or just
a fun addition to your welcome
lounge and watch everyone’s
eyes widen in nostalgic
wonderment.

8. hand
crafted
handwoven on
the furniture, the
weave is avalible
in natural coir &
silk cord and can
be dyed in an array
of spectacular
colours.

9. chalta
racket

10. Inspired by the vernacular of
the cart; ‘chalta’ is one part of a
colloquial Hindi slang meaning
ever moving, so ‘the chalta
racket’ is a unique rack on
wheels.
The mobile shelving system
can swivel 360˚, offers superb
portability, functionality and
mischief.
Use it as a tea trolley, a mini bar
or bed side table.
multi-directional mobility

11. kinky
kursi
‘kursi’ is colloquial for chair

12. These flirtatious chairs are
tied and bound in intricately
woven coir. A nostalgic creation
reminiscent of life lived in
the notorious, mercurial and
exuberant street and style of
Delhi.
Produced by employing local
weavers and welders of Delhi.
Exploring authentic techniques,
for e.g. Twisting metal between
alternate planes. The ‘Kursi’ is/
are designed to work with the
Tart Cart as a Dining Table + 6
Chair combination.

13. thaath
khaatt

14. Translated, the ‘thaath khaatt’
means a splendid cot; evocative
of the royal ride and procession
of a monarch though the
bustling towns. The recline is
also seen in the portraiture
of lord Vishnu as he lies back
and watches over his dominion
signaling everything is as it
should be - so just lie back and
your world is apropos.
version 1

15. spools of
reeling
laughter,
stringing
together
dreams,
weaving
beautiful
memories

16. they move, roll,
and come with
a pair of breaks
version 2

17. I Have a HaBIT the perfecionist’s
table
The series examines the role of
objects as an individual’s tools
of behaviour
Internationally and critiacally
acclaimed, this series has often
been used as key directions for habit cutlery
developing esign trends.
half pints

18. the
perfectionist
table
he table uses the dimensions of
the human body as a standard of
measurement to map behaviour
and visualizes the use and
abuse of an object (table) by an
individual over a period of time.
It maps and directs activities
both physical and emotional
while working.

19. mind map

20. habit
cutlery
A set of specialist tools
designed to suit an individual’s
own specific technique for
eating

21. picky fork
Designed for people with the
habit of picking one food item at
a time, they play more than eat.

22. equalizer knife
Double Edged for every perfectly
size bite: Efficient, Easy and
Precise.

23. sneak spoon
Double Layered for decieving
others, the spoon looks quite
innocent on first glance, but
for the second spoon hidden
underneath, allowing the user to
sneak in more soup

24. the
half
pint
Not everyone wants a whole pint.
A quirky twist to the traditional pint
glass, turn it around to pretend a
faux full glass.

27. ‘silver & I’
Lifestyle products inspired by
the characters of The Ramayana.
Drawing parallels between
four key protagonists from the
epic and personality profiles
today. Identifying, comparing ram ravan
and learning their qualities
and temperaments and then
using them to create design
archetypes
The righteous RAMA
The benevolent SITA
The wise HANUMAN sita hanuman
The dynamic RAVANA

28. The Vatika Tray
Inspired by the grace and innocence of Sita.
A sensual form, floating on four leaves that make
the legs, this beautiful tray is reminiscent of Ashok
Vatika as it shaded Sita during her stay in Ravana’s
realm.

29. The Twin Leaf Tray
Rama was an inseparable part
of Sita’s soul, this design is
inspired by the inseparable bond
that often exists between two
individuals. This tray can be used
to serve two edibles that are
perfect together.

30. Crescent Incense
Hanuman’s all encompassing
devotion to Ram & Sita
Inspired this stand for incense
sticks. The incense ash collects
in the extended arm at the
bottom of the crescent .

31. The Condiment Stand
A mainstay on Indian dinning
table this has four
beautiful faceted bowls and
spoons to serve.

32. The Pie Tray
Elegantly faceted, the service
platter perfectly holds the six
pie-plates for each slice of pie.
To help you cut and hold the
pie, is the innovative pie cutter
which incorporates convenience
like a pair of scissors.

33. Ram Shastra
These desktop accessories are
tools of a multi-faceted leader.
Gleaming, minimalist, inspiring
and inlaid with the brilliance of
Swarovski marquise crystals;
using them shall make even the
most mundane work a pleasure
Includes a paper cutter, a book
mark, a pen and stand (next
page) and paperweight.

34. Allow this architectural pen-
stand to inspire your ideas and
take them to new heights.

35. Invoking the spirit of Ravana -
fierce, dynamic, intelligent; this
collection offer a glimpse of
a personality that thrives in a
competitive world.
The Horn Tumbler
Sophisticated yet simple;
designed for water, the horn rest
allows you to rest your index
finger while holding it.

36. The Horn Decanter
Accompanying the tumblers,
this stunning decanter pours, in
synchronisation from three horned
spouts signifying the synergy of
imagination, emotion and spirit.

37. Bar Wars
Pick up the weapon of your
choice and stir up a drink....
or two. Make these intricately
designed stirrers a part of your
arsenal. They get the job done.
Available as cocktail
sticks, they will makes the
olive in your martini quiver.

38. Bottle Opener
This glamorous and sleek
bottle opener will also open
many conversations as an
alluring objet d’art in your bar.
The Bud Vase
A rose by any other name will still
have thorns!

39. the
tattva
collection
includes The Tattva Stack +
Accessories
A unique space saving kitchen
utensil stack, transforming
Chappati making into a convenient,
happy, glorious experience!
Accessories include a beautiful
Chappati Tongs and an intricate
Chappati Roaster giving your
chappatis a unique style.
for Art’d Inox

40. The design celebrates this play of
human practice, natural elements
and symphony of hands. The
TATTVA stack is a composite
tower of utensils. The function
and process of chapatti making
literally defined its aesthetic and The Stack
form. The stack also amplifies the Starting with the bottom up:
process of storing the Chappati 1. SS Kneading Bowl
making in the kitchen. 2. Wood Chakla (rolling Pin)
3. Wood Paraat (rolling platform)
Material Used: Stainless Steel & 4. SS Dry Atta Bowl (wheat container)
Wood 5. SS Lid for the Atta Box
The Accessories
1. SS Chappati tongs
(Chimta)
2. SS roaster (Jaali)

42. Roti making is also a story of
evolution, the metamorphosis of
nature and human purpose. For
our intent to survive feed and grow
the humble grain transforms and
evolves too.

43. logo
for a New Zealand origin
consulting firm practising in India

44. logo
for a parent company and its
subsidiaries, ensuring that they
MONOGRAPH
publishing
reflect the ethos of the company
and bring a unified identity
MONOGRAPH mono
m u n i s h wa r graph
munishwar MONOGRAPH
monograph

45. cups
branding
for a new venture in fast food
launching soon
Including - brand concept,
logo, packaging, food concept
& tasting, menu design, kiosk
design, flyers etc
cone
sandwich
box

46. v
logo
brand, logo and web design for
the world renowned cardiologist
and Padma Shri winner
Dr. K.K. Aggarwal

47. EMEDICARE HEART
OF THE
MATTER
SIGN IN REGISTER
HOME ABOUT CARDIOLOGY ADVICE WELLNESS CONTACT SEARCH
EVENTS IJCP GROUP HCF HEART CARE
FOUNDATION
PERFECT HEALTH DR. K. K. AGGARWAL
MELA www.kkaggarwal.com
CANVAS W 1100
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48. exhibition
design for the vis-a-vis pavilion
at the ace tech fair in mumbai -
showcasing architectural light
solutions.

49. design the necessary . design the important . design the happy