The document provides information about the history of horse racing and women's involvement in the sport. It discusses the origins and types of horse racing, as well as the economic importance of gambling associated with racing. Specific details are given about the history and culture of horse racing in India, including the role of Maharajas and other elites in promoting racing. The Royal Western India Turf Club, one of the oldest racing clubs in India, is also mentioned. Events, fashion trends, and dress codes from notable horse races around the world are briefly outlined.

1. Women at the Race Course

2. History of Horse Racing
• Archaeological records
indicate that horse racing
occurred in ancient Babylon,
Syria, and Egypt. Both chariot
and mounted horse racing
were events in the ancient
Greek Olympics by 648 BC.
• Thoroughbred racing was
popular with the aristocrats
and royalty of British society,
earning it the title "Sport of
Kings.”

3. • There are three major types of racing:
flat racing (thoroughbred racing) ,
steeple chasing (racing over jumps),
and harness racing, where horses trot or
pace while pulling a driver in a sulky.
• A major part of horse racing's economic
importance lies in the gambling
associated with it, an activity that in
2008 generated a world-wide market
worth around US$115 billion.

4. Horse Racing in India
• Racing in India is a legacy of the British Raj.
• Almost every cantonment in India had a racecourse and race meetings
were organized as far back as the 18th century.
• The Maharajas were amongst the
first Indians to be bitten by the
racing-bug and early princely
patrons of the Turf included
Cooch-Behar, Burdwan, Baroda,
Idar, Morvi, Kolhapur, Rajpipla
and Mysore. Many of them, as
also industrialists like textile tycoon
Mathradas Goculdas, extended
their interest to the ownership of
horses in England.

5. • By the mid-nineties, racing was going through a boom in India
and few would have forecast the downturn that followed.
• At that time, a number of "Million races" were instituted, large
numbers of broodmare were imported, and annual foal
production scaled new heights.
• In 2001, the situation has once again become somewhat grim in
view of the weak economy and the usurious taxation levels that
have encouraged illegal betting.

6. Royal Western India Turf Club
RWITC is one of the oldest and most well-known horse racing Clubs in the
country, is a company limited by guarantee and regulated by its
Memorandum and Articles of Association of the Club.
The Club hosts racing at two race courses:
Mahalaxmi Race Course, Mumbai-November to April, Pune from July to
October - in all a total of around 70 race days in a year. In Mumbai,
Thursdays and Sundays are race days from November to March and
Saturdays and Sundays in April. In Pune, races are held on Saturdays and
Sundays.

7. Events around the World (S/S)
¤ Kentucky – Pastels, Frilly
Silhouettes, mostly draped,
Stilettoes are necessary, Red
is the official colour .
¤ They also have their own
clothing line and fashion
show.
¤ 1st Saturday of May, for 2
weeks

8. ¤ Cobra Polo Classic, Washington in
September
¤ Light, airy, comfortable silhouettes
¤ Light linens, Floral, Polka Dots,
Chiffons
¤ Ballet flats/ wedges

9. ¤ Royal Ascot Racing Club, Britain
¤ 26 days from May – October
¤ No skin showing- halter, spaghetti, strapless, strap cannot
be less than 1 inch
¤ For men- the suit must be full length of matching material
and colour, black/grey with waistcoat

10. ¤ Investec Epsom Derby, Great Britain
¤ June – October
¤ Ladies day on the 1st day – exaggerated styling, motto-
‘wear to be seen’

11. Events Around the World (A/W)
¤ Brisbane Winter
Racing Carnival
¤ May- June, in Australia
¤ Follow contemporary
standards and no
mid-riffs

12. ¤ Sydney Autumn Racing
Carnival, April
¤ Black & White are the
dominant colours
¤ Wool, Crepe, Brocade and
Heavy Laces are mostly seen
¤ Colours – Camel, Red, Jewel
tones/ nude hues
¤ Hemlines – knee/below
¤ Peeptoes/ covered – no
strappy shoes

13. ¤ Santa Anita Park , California
¤ March – September
¤ No Hats, Suits/Day time dresses for women
¤ Tailored slacks with jackets/coats

14. Events in India
¤ Pune Horse Racing
¤ July – August
¤ Follow the dress code
of the Royal Ascot

15. ¤ Cartier Elephant Polo
Club
¤ Jaipur, November
¤ Mostly Traditional,
cannot be too
showy

16. Women Compliment the Men

17. Brainstorming
Race
Jockey Horses
Page 3
Elite Powerful Influential
Chic White
Vintage
Social status
Betting Speed
Turf High tea
Training
Sophisticated Derby fashion
Dinner Gala
Feminine
Tradition Green Thrill
Luxury Brown
Millinery Show off Stables Etiquette Socialites
Money Brunch Classic Track
Competition
Chivalry
Rich Intuition Relaxed

18. Client Profile
¤ Sex: Women
¤ Age: 25 – 45 years
¤ Location: Pune
¤ Up to date with fashion
¤ “A socialite that loves attention and
has a chic and classic sense of
style.”

19. • Working women - entrepreneurs and authors etc.
• Page 3 homemaker - balances her social and family life.
• The women are independent yet secretly enjoy a man’s attention,
strong on the outside but yet blush when they’re paid a
compliment.

20. Mood Board-Morning to Evening story

23. Trend Forecast SS 2012
Voyeuristic

24. • Peek-a-
boo
• Peep hole
• Sheer
• Translucent
• Texture
• Feminine
• Flirty

25. Disaster Dramatics

26. • Nature
• Cloud Nine
• Three
Dimensional
• Texture –
Crinkle effects

27. Colors – Morning to Evening story

28. Fabrics
Fabric that is lightweight, has a good fall with a bit of lusture.
¤ Silk Voile, Handloom Silk, Cotton Silk
¤ Pure crepe or blends
¤ Chanderi
¤ Georgette
¤ Chiffon
¤ Satin
¤ Organza
¤ Self textured Cotton, Linens

29. During the Race

30. High Tea
Textured Textured
Cotton Cotton Cotton Silk Chiffon

31. Gala Dinner

32. Silhouettes- During the race

33. High Tea

34. Gala Dinner

35. Concept Board-Morning to Evening story
Gala Dinner
During the Race
High Tea

36. The Collection

37. Costing & Tech Pack
SEASON:
S/S
2012
SELLING
DESCRIPTION:
Flared
backless
dress
with
PRICE:
Rs.
belts
on
the
back.
18,000
COLOUR:
Beige+Brown
STYLE
NO:
HT
5471
SIZE
RANGE:
S,M
Consump>on
Rate
FABRIC
Chanderi
CoAon
3mts
Rs.
150
Rs.
450
Organza
2
mts
Rs.
150
Rs.
300
Lining
(coAon
silk)
3mts
Rs.
90
Rs.
270
TOTAL
FABRIC
COST
Rs.1020
ACCESSORIES/EMBLISHMENTS
MAIN
LABEL
1
2
Rs.
2
SIZE
LABEL
1
1
Rs.
1
WASH
CARE
LABEL
1
2
Rs.
2
THEME
TAG
1
2
Rs.
2
POLYBAG
1
5
Rs.
5
CARTON
1
2
Rs.
2
HANGER
1
10
Rs.
10
TISSUE
1
1
Rs.
1
ZIPS
1
8
Rs.
8
TOTAL
ACCESSORIES
AND
EMBLISHMENT
COST
Rs.
33
PROCESSES
CMT
(CUT
MAKE
AND
TRIM)
Rs.
200
TESTING
Rs.
25
TOTAL
PROCESSES
COST
Rs.
225
TOTAL
COST
(RAW
COST)
Rs.
1278
MARGIN
PROFIT
20%
Rs.
225.6
OVERHEADS/WASTAGE/REJECTION
3%
Rs.
38.34
FREIGHT
Rs.
3
TOTAL
LANDED
COST
Rs.
1545
MARK
UP
10
_mes
cost
Rs.
15450
VAT
5%
Rs.772.5
MRP
Rs.
16222.5
CENTRAL
EXCISE
TAX
10%
OF
45%
of
MRP
Rs.
730.0125
EDUCATIONAL
CESS
3%
of
MRP
Rs.
486.6
FINAL
COST
Rs.
17429.1
SELLING
PRICE
(Round
up)
Rs.
17,500

38. DESCRIPTION:
Flared
backless
dress
with
SEASON:
S/S
2012
SELLING
PRICE:
Rs.
18,000
belts
at
the
back.
STYLE
NO:
HT
5471
SIZE
RANGE:
S,M
COLOUR:
Beige+Brown
FABRIC:Chanderi
CoAon,Self-­‐textured
Organza,
CoAon
Silk
MEASUREMENT
in
cms
SKETCH
Bust
80
cm
Nape
to
waist
46
cm
Waist
to
hip
22
cm
Armscye
depth
20.6
cm
Neck
size
36
cm
Shoulder
12
cm
Back
Width
33
cm
Dart
6.4
cm
Chest
31.2
cm
Waist
80
cm
Hip
98
cm
Length
of
Skirt
50
cm
COMMENTS
Sewn
belt
at
the
back,
2(1
inch
in
width)
Lining
and
body
aAached
at
neck,armhole,
back
Invisible
Zipper
FABRICS
USED
TRIMS
Chanderi
CoAon
Silk
Organza
(Body)
(Lining)
(Layering)

39. SEASON:
S/S
2012
SELLING
PRICE:
Rs.
DESCRIPTION:
Flared
dress
with
ruffle
detailing
18,999
on
the
back
COLOUR:
Peach
STYLE
NO:
HT
5473
SIZE
RANGE:
S,M
Consump>on
Rate
FABRIC
Textured
coAon
2.5mts
Rs.
370
Rs.
925
Chiffon
0.5
mts
Rs.
110
Rs.
55
Lining
(coAon
silk)
2.5mts
Rs.
70
Rs.
175
TOTAL
FABRIC
COST
Rs.1155
ACCESSORIES/EMBLISHMENTS
MAIN
LABEL
1
2
Rs.
2
SIZE
LABEL
1
1
Rs.
1
WASH
CARE
LABEL
1
2
Rs.
2
THEME
TAG
1
2
Rs.
2
POLYBAG
1
5
Rs.
5
CARTON
1
2
Rs.
2
HANGER
1
10
Rs.
10
TISSUE
1
1
Rs.
1
ZIPS
1
8
Rs.
8
TOTAL
ACCESSORIES
AND
EMBLISHMENT
COST
Rs.
33
PROCESSES
CMT
(CUT
MAKE
AND
TRIM)
Rs.
175
TESTING
Rs.
25
TOTAL
PROCESSES
COST
Rs.
200
TOTAL
COST
(RAW
COST)
Rs.
1388
MARGIN
PROFIT
20%
Rs.
227.6
OVERHEADS/WASTAGE/REJECTION
3%
Rs.
41.64
FREIGHT
Rs.
3
TOTAL
LANDED
COST
Rs.
1660.24
MARK
UP
10
_mes
cost
Rs.
16602.4
VAT
5%
Rs.830.12
MRP
Rs.
17432.52
CENTRAL
EXCISE
TAX
10%
OF
45%
of
MRP
Rs.
784.5
EDUCATIONAL
CESS
3%
of
MRP
Rs.
523
FINAL
COST
Rs.
18740.02
SELLING
PRICE
(Round
up)
Rs.
18,999

40. SEASON:
S/S
2012
SELLING
PRICE:
Rs.
18,999
DESCRIPTION:
Flared
dress
with
ruffle
detailing
on
the
back
COLOUR:
Peach
STYLE
NO:
HT
5473
SIZE
RANGE:
S,M
FABRIC:
Textured
CoAon,
Chiffon,
CoAon
Silk
MEASUREMENT
in
cms
SKETCH
Bust
90
cm
Nape
to
waist
46
cm
Waist
to
hip
22
cm
Armscye
depth
20.6
cm
Neck
size
36
cm
Shoulder
12
cm
Back
Width
33
cm
Dart
6.4
cm
Chest
31.2
cm
Waist
80
cm
Hip
98
cm
Length
of
Skirt
50
cm
COMMENTS
Seven
rows
of
ruffles
at
the
back,
1
inch
in
width
Lining
and
body
aAached
at
neck,armhole,
back
Invisible
Zipper
FABRICS
USED
TRIMS
Textured
CoAon
Silk
Chiffon
CoAon
(Lining)
(Ruffles)
(Body)

41. TIMELINE
Fashion Design
IDEATION
LAUNCH
FINAL
DELIVERABLES
DESIGN
MARKET FORCAST/
THEME/ AND
and execution
TREND
SURVEY CONCEPT SOURCING SAMPLING
STUDY
August September October November December January February March April
2011 2012
Communication
FINAL
RESEARCH / IDENTITY DESIGN
LAUNCH
DELIVERABLES
MARKET And Execution
SURVEY STORE DESIGN
PHOTO
Fashion
SHOOTS/
IDEATION
FOR promotion

42. Presentation by:
Fashion Design
Ashna Mehta - Afsha Virani - Priya Lekhwani - Priyanjali Ghosh –Shatul Mehta - So Young Kim - Suman Bhat
Fashion Communication
Aakshi Katyal - Pallavi Gupta - Sonal Vohra - Tanvi Ajmani