The document discusses Brand Diamonds' portfolio and provides information on various marketing strategies and tactics including online marketing, advertising, promotions, branding and design. It discusses how these strategies can help achieve goals and evolve brands while engaging customers and improving sales. It also mentions the importance of measuring return on investment.

1. Brand Diamonds > Portfolio
Marketing Strategy to Achieve your Goals
Online Marketing to Evolve your Brand
Advertising and Promotions to Engage your Customers
Branding and Design to Improve Sales

2. Fusionize
Return on Investment?
your Brand
‘’FusionDesign’s Excellence? you know our business better than we know it ourselves!’’
Naboe Grainger, Marketing Customer Equity Company
‘’City Sightseeing Cape Town is the talk of the town and sales volumes have grown -
FusionDesign have set a new standard for all our marketing materials’’
Claus Tworeck, CEO City Sightseeing Cape Town
‘’FusionDesign give 110% to any project they're involved in.’’
Paul Issa, Director Buccaneer

3. AGRICULTURAL INDUSTRY
wine, fertilizer and related ser vices

4. BANKING, INDUSTRIAL AND IT TECHNOLOGY
bank, ISP and developers

5. TEXTILE AND CLOTHING INDUSTRY
design and manufacturing

6. PROFESSIONAL AND SERVICES INDUSTRY
law, accounting and related ser vice sector

7. MARKETING AND RETAIL INDUSTRY
packaging, strategy and public relations

8. TOURISM
tour operators, accommodation and ser vices
name development
corporate identity
implementation

12. CORPORATE IDENTITY
onboard packaging
A
DESTINATIONS

13. DESTINATIONS

28. G ROW I N G W I T H YO U
TM

29. TM R
The Originals Range
The Original Classic
.
. .
.
STYLE SIZES
STYLE SIZES 35368 9 - 1
15005 9 - 1 32219 2 - 5
14002 2 - 8 31246 6 - 11
TM R
The Classic Range
Classic The Original
.
. .
STYLE SIZES STYLE SIZES
35369 9 - 1 35048 9 - 1
33175 2 - 8 32032 2 - 5
31610 6 - 11

30. SINCE 1905
R
R
SINCE 1905
TM
WOBBLERS
TSHIRTS
CAPS
SINCE 1905
D I S P L AY
BOXES
SINCE 1905
TM
SINCE 1905
SINCE 1905
S H E L F S L AT S
SHELF STRIPS TM

31. PACKAGING IDENTITY
CASE STUDY: SERETO

39. create your home - in style
taps & accessories
tiles & borders
sanitaryware
general DIY
timber
roof trusses
plumbing
building material
building & paving bricks
power & hand tools
paint
delivery
free quotes
and much more...

44. c
chocolate + wine
perfect partners for a
delightfully different
taste sensation
both of these natural
products reveal a wide
spectrum of
subtle nuances
and hidden flavours...
vintners and chocolatiers
have enhanced the
fragrant aromas in
swirling new
combinations,
delighting the palate with
a fusion of aromatic red
wine + pure cacao
chocolate or
turkish delight
enjoy these delicious
flavours together or
on their own

45. YEARBOOK

46. financial targets were met and staff oriented and this was one of the driving forces behind
objectives were accomplished. our success.
2008/2009
The business continues to evolve. The latest Despite the tender process, GEMS continued
developments in this regard are the integration to grow at approximately 500 new members
While the world’s headlines of certain administration and managed per day. Coupled with this growth was the
have been dominated by talk care components of the business. This is in ongoing expansion of the business unit.
of credit squeeze, economic response to our clients needs, and creates an
recession and market crashes, exciting new dynamic in the way in which we We are already well into 2009, and the
4 5
MHG has managed to hold itself will deliver services in the future. remainder of the year will not be without its
high and delivered a very solid performance. share of challenges. I am confident that we
This performance is the result of an enormous This time last year we were preparing ourselves have the management team and dedicated
collective effort by all staff. for the tender process of GEMS. We were staff to successfully deal with these challenges.
always confident of success but nevertheless,
Most important is that the business has we still had to put in the hard work to see us NICK RUDSTON
delivered on the undertakings we made in last through. The GEMS business unit has more
year’s business plan: service levels were sound, than adequately expressed its ability to deliver,
There is nothing more rewarding than receiving
recognition for outstanding service. Last year
Qualsa was proud recipient of four Gold, two
Silver and two Diamond Arrow Awards from
pmr.africa in various managed care categories,
from disease management to wellness. These
awards were based on a research survey
conducted by Professional Management
Review (PMR), where respondents consisting
of chairmen, principal officers and trustees
of medical schemes were asked to rate
managed healthcare companies across
various categories. Fishmed Foschini BP Golden Arrow Engen Afrox Sappi Metropolitan Pick n Pay Wooltru NIMAS Remedi ProSano Transmed Bankmed POLMED GEMS
2 248 4 895 5 510 6 748 8 176 8 214 9 701 13 372 15 888 18 002 33 031 34 432 71 990 126 938 200 368 469 074 871 496
2008/2009
Furthermore, we have researched, developed and adopted
2008/2009
new QA assessment tools that have significantly enhanced and
sensitised their error-detection capabilities.
The department’s achievements have been well supported by Ilse
Oosthuizen and Mlungisi Radebe. This also inspired Truus Spence-
Ross to propose replication of their QA model across the MHG
8 7 business. Quality Assurance continues to evolve within Bankmed 9
and numerous projects have been earmarked for 2009 to build on
their successes of 2008. WATCH THIS SPACE!
T nd rf te Call Centre
r t r It was a GREAT 2008 for the Bankmed call centre. For the first
time in history the call centre was able to achieve SLA over the
Option Change period. There was much preparation for the
hr r n August to December period and all of the hard work throughout But it’s not all work, work, work! Bankmed celebrated Customer
the year resulted in this wonderful achievement. The call centre, Service Week with an explosion of activities. Fun-filled activities
de c i ! in total, exceeded SLA for 10 months running. New technological and prizes were free-flowing for willing participants. At the end
developments were put in place to assist this process and to ensure of the week a remote controlled Ferrari was given away in a lucky
a member-centric approach. This technology included option draw.
changes via IVR, a self-help SMS service for members to select a
network provider and a seamless migration to the Vitel telephony In terms of our Social Responsibility, we had a “Tin Tin” competition
platform during 2008. and tinned foods were collected for the Lotus River Old Age Home.
The response from the staff was amazing and we managed to build
a tin tower from all of the cans. The Home was incredibly grateful
for this contribution and Bankmed staff proved their concern and
generosity for those less fortunate.
Bankmed Quality Assurance The team of quality assessors, led by Team With a marginal increase in headcount,
department Leaders Mu-eed Adams and Wouter Hugo, the department has managed to increase
are credited with these achievements through their assessment output by an average of Management would like to say a HUGE thank you to a wonderful
Over the past year, the Bankmed Quality
lots of hard work and dedication. This recently nearly 200% over the past nine months. The team for all of their hard work and dedication over the last year and
Assurance department devoted much time
culminated in the production of a whopping increased sample size has further enhanced for providing stunning service to our members.
to the development and implementation
of new strategies aimed at improving the 4 801 quality assessments and audits in a the credibility of their findings, yet this has not
efficiency and enhancing the quality of both single month! come at the expense of their own quality. The
the admin business, which it serves, and its streamlining of techniques such as ‘QA the
own department. These interventions have QA’, ‘peer-checking’ and ‘group calibration’
proved incredibly successful in achieving the has ensured improved consistency, relevancy
desired outcomes. and accuracy amongst all the assessors.

47. Contact Us on 021.551.1022 or 0861.321.777
for a full Credentials Presentation.
www.fusiondesign.co.za