Photo safaris are fun, free events maximizing responsible travel, social web and synchronicity. Locals and visitors are invited to take photos in a public space and sharing pics online using relevant social web, including Flickr Groups, Facebook events, Foodspotting, Google+, Foursquare and Twitter. Random passers-by are invited to join the fun. Think of this as a mobile meet-and-greet!
If there is interest, a reception and exhibition of the photos can be held later. The objective is to 'walk the talk' of responsible, conscious travel and develop web literacy while respecting the natural and cultural worlds. Instead of taking pictures of people, take photos with people. This is a heuristic trek that combines mobile devices and face-to-face communication.
We recommend organizers develop some games for the safari as well as prizes and awards. This does not have to be fancy nor expensive. Gameification on!
Details
http://planeta.wikispaces.com/photosafari
Buzzword Bingo is a growing collection of new words and colorful slang chosen to educate and inspire. As a game, we encourage you to like what you like, suggest new words or create your own collection of great words.
A special request for those on Slideshare: Please add a comment and favorite this presentation.
Check out our other lists
http://www.slideshare.net/planeta/buzzwords2010
http://www.slideshare.net/planeta/buzzwords2012
Wiki
http://planeta.wikispaces.com/buzzwordbingo
Buzzword Bingo is a growing collection of new words and colorful slang chosen to educate and inspire. As a game, we encourage you to like what you like, suggest new words or create your own collection of great words.
A special request for those on Slideshare: Please add a comment and favorite this presentation.
Check out our previous lists
http://www.slideshare.net/planeta/buzzwords2010
http://www.slideshare.net/planeta/buzzwords2011
Wiki
http://planeta.wikispaces.com/buzzwordbingo
http://planeta.wikispaces.com/woty
Für die Konferenz "Next Generation Websites" habe ich eine Einführung in das Thema Gamification zusammengestellt.
Im Kern geht es darum, den Usern „Zeit zu stehlen" die sie - so wie im Spiel - lustvoll bis süchtig investieren. Weshalb diese Mechanismen nicht auch für eigene Ziele einsetzen?
Hier hatte ich bereits mal darüber geschrieben: http://blog.namics.com/2011/05/gamification--.html
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Photo safaris are fun, free events maximizing responsible travel, social web and synchronicity. Locals and visitors are invited to take photos in a public space and sharing pics online using relevant social web, including Flickr Groups, Facebook events, Foodspotting, Google+, Foursquare and Twitter. Random passers-by are invited to join the fun. Think of this as a mobile meet-and-greet!
If there is interest, a reception and exhibition of the photos can be held later. The objective is to 'walk the talk' of responsible, conscious travel and develop web literacy while respecting the natural and cultural worlds. Instead of taking pictures of people, take photos with people. This is a heuristic trek that combines mobile devices and face-to-face communication.
We recommend organizers develop some games for the safari as well as prizes and awards. This does not have to be fancy nor expensive. Gameification on!
Details
http://planeta.wikispaces.com/photosafari
Buzzword Bingo is a growing collection of new words and colorful slang chosen to educate and inspire. As a game, we encourage you to like what you like, suggest new words or create your own collection of great words.
A special request for those on Slideshare: Please add a comment and favorite this presentation.
Check out our other lists
http://www.slideshare.net/planeta/buzzwords2010
http://www.slideshare.net/planeta/buzzwords2012
Wiki
http://planeta.wikispaces.com/buzzwordbingo
Buzzword Bingo is a growing collection of new words and colorful slang chosen to educate and inspire. As a game, we encourage you to like what you like, suggest new words or create your own collection of great words.
A special request for those on Slideshare: Please add a comment and favorite this presentation.
Check out our previous lists
http://www.slideshare.net/planeta/buzzwords2010
http://www.slideshare.net/planeta/buzzwords2011
Wiki
http://planeta.wikispaces.com/buzzwordbingo
http://planeta.wikispaces.com/woty
Für die Konferenz "Next Generation Websites" habe ich eine Einführung in das Thema Gamification zusammengestellt.
Im Kern geht es darum, den Usern „Zeit zu stehlen" die sie - so wie im Spiel - lustvoll bis süchtig investieren. Weshalb diese Mechanismen nicht auch für eigene Ziele einsetzen?
Hier hatte ich bereits mal darüber geschrieben: http://blog.namics.com/2011/05/gamification--.html
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
9. HILTON HOTELS USES AN
INTERACTIVE DIGITAL GAME,
“ULTIMATE TEAM PLAY,” TO BETTER
TRAIN NEW STAFF
10. QUEST TO LEARN, AN NYC PUBLIC
SCHOOL, MIRRORS A GAME AND USES
GAMING MECHANICS TO EDUCATE AND
REWARD
11. WORLD
ENTERTAINMENT OF
TIC TAC HALO
PACMAN WARCRA
TOE FT
BASIC ADVANCED
UTILITY
12. ENTERTAINMENT
WORLD
OF
TIC TAC HALO
PACMAN WARCRA
TOE FT
MCDONAL
D’S
BASIC ADVANCED
QUEST
TO
HYBRID LEARN
HYPERMILI
NG
FOURSQUA HILTON
RE TRAINING
UTILITY
13. ENTERTAINMENT
WORLD
OF
TIC TAC HALO
PACMAN WARCRA
TOE FT
MCDONAL
D’S
BASIC ADVANCED
QUEST
TO
HYBRID LEARN
HYPERMILI
NG
FOURSQUA HILTON
RE TRAINING
UTILITY
14. ENTERTAINMENT
WORLD
OF
TIC TAC HALO
PACMAN WARCRA
TOE FT
MCDONAL
D’S
LOW LEVEL HIGH LEVEL
BASIC ADVANCED
QUEST
TO
HYBRID LEARN
HYPERMILI
NG
FOURSQUA HILTON
RE TRAINING
UTILITY
16. GAMIFICATION IS
ELICITING CONSUMER BEHAVIOR
VIA INTERACTIVE CONCEPTS THAT
CHALLENGE AND REWARD
BOTH IMPLICITLY AND EXPLICITLY
17. FIVE CORE TENETS FOR GAMIFIED PROGRAMS
CHALLENGE RECOGNITIO COMPETITIO
TRACKIN COOPERATION
18. FIVE CORE TENETS FOR GAMIFIED PROGRAMS
CHALLENGE
Applying barriers between
users and a stated goal
unique to the game’s
mechanics
19. FIVE CORE TENETS FOR GAMIFIED PROGRAMS
TRACKING
Organizing data to provide
insight into previous actions
and entice new behaviors out
of participants
20. FIVE CORE TENETS FOR GAMIFIED PROGRAMS
RECOGNITION
Highlighting specific
personal data to provide a
sense of accomplishment
and reward unique
achievements
21. FIVE CORE TENETS FOR GAMIFIED PROGRAMS
COOPERATION
Empowering parties within
the gamespace toward
working together to
accomplish a goal
22. FIVE CORE TENETS FOR GAMIFIED PROGRAMS
COMPETITION
Pitting participants or parties
against each other in the
gamespace to reach a
shared goal
34. ENTERTAINMENT
WORLD
OF
TIC TAC HALO
PACMAN WARCRA
TOE FT
EL
TACODOR MB
TWEET
RACE
MCDONAL
D’S
THANKS A
BILLION
BASIC ADVANCED
QUEST
TO
HYBRID LEARN
HYPERMILI
NG
WEIGHT
WATCHERS
FOURSQUA HILTON
RE TRAINING
UTILITY
35. TRANSCENDING THE TREND
MARKETING WITH
INDEPENDENT VALUE CONSUMERS AS
PARTICIPANTS
A LITTLE PUSH,
A LOT OF PULL INTERACTION
DATA
MARKETING EMERGENT
RELATIONSHIPS BEHAVIOR
37. TALK
MATT STORY - matt@denuology.com
twitter: mattestory | xbox: oneTrikStory
JOHN RAFFERTY - john@denuology.com
twitter: jrafferty | xbox: AbsurdG3nius
LEARN
DENUOLOGY.COM - the observation and observations of
Denuo
twitter: denuology
BIT.LY/DENUOGAMES - references/examples from
presentation
hosted at www.denuology.com
READ
NEW@DENUO - monthly update on Denuo goings-on
PLAYED - our monthly gaming industry newsletter
hosted at www.denuology.com/category/played
email us to subscribe to either
38. HIGH
LOW LEVEL
LEVEL
SETH PRIEBATSCH CROWDTWIST
creator of SCVNGR game-powered loyalty
BIGDOOR
website gamification
JANE MCGONIGAL
author “Reality is Broken”
BUNCHBALL
created “Nitro” API
JESSE SCHELL BADGEVILLE
CEO, Schell Games rewards for website
Editor's Notes
Get off this slide quickly.\n\nWhat is our point here?\n\nGamification is a we’ve been following for a while. We see power in games (been doing it for over seven years now... gamers for all out lives). \n\nWe also recognize that it’s difficult to tap into/see, but it’s there and we think we’ve started to find it\n
One of our oldest instincts. Playing. Fucking. Eating. Sleeping. We’re wired to do it.\n\nOldest known board game is from 3500 BC. Digital games first appeared in the 1940s.\n\nLet’s root ourselves in play first. Games are played. That’s the basic behavior games illicit. So what is play? What are we doing?\n\nStarts with curiosity. We’re inherently curious. As people. As gamers. As consumers.\n\nManipulation by a game designer AND/OR a game player.\n\nLove this definition because it feels very similar to marketing. In fact we believe the goals of a game designer and the goals of a marketer aren’t all that different. Inspire and illcit behavior.\n\nA quote from Jesse\n\nThe link between marketers and game designers. Similar goals, similar paths.\n\nManipulation of the object indulges, manipulation of the player encourages.\nReplace object with brand and player with consumer and the wall comes down.\n
Advertising indirectly illicits behavior. Let’s show. Let’s tell. And let’s hope folks are persuaded by those messages to behave.\n\nGames skirt all this. Games, when properly designed, get you to behave DIRECTLY. That’s powerful. And exciting.\n\n
GREAT GAMES EVOKE PLAY WHICH IS A BEHAVIOR\n\nThe qualities that make a great game can change the way we communicate and effect behavior.\n\n\n
As the world has become more and more connected... games are starting to pop up in surprising places and revolutionize things. They’re causing a surprising range and depth of behaviors.\n\nSo let’s try to connect a few of these dots.\n
Social/real world “King of the Hill” With Leaderboards and Badges. Tracking. \n\nGrew 3400% in 2010. Over 6 million users. Almost 382 MM Check-ins.\n\nSimple game mechanics. It all works. but to what end? $1 Discount? The potential here is huge. 4SQ pointed the way.\n\nGreat start - hopefully by the end of this you believe (as we do) we can do even more.\n\nFOURSQUARE - Geolocation tool with slight recognition\n\nBadges and mayorships only valuable to enthusiasts.\nStarbucks applied real-world value to it and made it even more competitive\nCheck-Ins rose 50% at Starbucks locations, affecting both purchase behavior and program usage.\nTurning point for truly making FourSquare a game with value.\n
Entire concept of “driving” is flipped on its head. Unsafe drivers. 124 MPG off a standard hybrid.\n\nWe love this because it shows Game-thinking is disruptive. People will create games given even the most basic of tools. Humans makes games of almost anything. There’s not much work to do.\n\n
5% - 15% life in sales depending on the year.\n\nMonopoly is an institution. It requires no explanation.\n\n1) Games are good at obscuring behavioral triggers.\n\n2) Games are very re-mixable. Monopoly. Collection/Puzzle. Sweepstakes.\n\n3) Taps into our collective knowledge about games. Monopoly is an institution. Requires no explanation. You get it immediately if you’re familiar with the game.\n\nBuzzword Bingo. ACCESSIBILITY. FAMILIAR. FRIENDLY. YOU SMILE. YOU GET IT IMMEDIATELY. ITS COMFY.\n\n\n
Trains Housekeeping, food and beverage, engineering/maintenance as well as front desk. \n\nNeed to speak to customers properly, catch issues with rooms/services.\n\n“Serious games” intended to illicit useful behavior. Lots of companies exploring it. \n\nDepartment of Homeland Security (Emergency Personnel)\nJohnson and Johnson (Nursing Leadership Development)\n\nWhy? Proven to work. University of Colorado found that game trainees are rated 14% higher in skill-based knowledge than non-game trainees. Why?\n\nIt’s an experience. You’re behavior directly instead of “learning” how to behave with a speech or a manual.\n\n
Fundamentally changing a very established behavioral process.\n\nBorn of how “game-y” kids are. This is a new generation of consumers. \n\nLevels not grades. Experiences not classes. No subjects - “games.”\n\nYou’re an astronaut and you’ve got to figure out how to do X, Y, and Z. Applied the skills versus memorization and standard learning.\n\nThe disruptive power of games and gaming. Quest to Learn has unlocked a veritable pandoras box of insight and new thinking in the education space.\n\nThe results are muddled this early in the game (no pun) - but the kids love it. Inspirational.\n\nEducation relies on 100 year old norms (grades, structured classes, etc.)\nModern students aren’t the same as they were then, different ways to work with information\nChanging the way we communicate with students is key to getting a lesson across\n\nUse the culture, play along. Encourage technology.\nQ2L turned grades into RPG-style levels, structured classes into activities that fit the “character” of the player.\nDisrupted the norm by establishing common ground between the information they wanted to get across and the way students consumed that information.\n\nThis is marketing’s opportunity.\n\n\n
All these things directly influence behavior. But how? Hopefully this four-box helps.\n\nTo get our bearings, we’ve included some popular games up top.\n
Goals of each program were different, therefore their placement is somewhat scattershot.\n
We actually noticed a bit of a pattern here. Imagine that.\n
low level behavior versus high level behavior. Lot’s of attention and action at the low level behavior change. 4SQ. \n\nMost brands want us to behave in fairly high level ways. And for us that’s where it gets exciting.\n
\n
In our experience tapping into the larger world of game design can be a bit daunting. But there are some simple tenets we’ve found work for us.\n
Behavior. Implicit and Explicit Reward. Make the implicit comment here, not during recognition.\n\nAdvertising tells consumers to believe, so they then take a behavior. Indirect behavior change (hopefully). A well designed game? Direct influence on behavior. In fact often times the WORST part of a game is the part where they’re telling you how to behave. Who EVER reads the manual?\n\nImplicit and explicit.\n\nLike most definitions, it’s workman like. It tells you what it is, but it doesn’t really communicate the vibrancy and depth we see.\n\nSo far, gamification has been an explicitly-geared trend. Rewards, points, things you can see.\n\nEngaging games are much more than this though. Interactive concepts in gaming go much deeper than three initials on an arcade screen.\n\nWe want to bring these implicit player behaviors to life.\nWe want to know why the mom shares every bit of info from her virtual farm on Facebook.\nWe want to know why folks spend records amount of cash to see the next chapter of Call of Duty\nWe want to know why commuters spend their time flinging birds into poorly-constructed pigpens instead of checking email or texting.\n\n\n
Marketing has been very focused on the low level behavior. This is great and it works. That’s why it’s successful. We use this all the time and love it. But there’s more to tap into.\n\nSo we’ve got all this function. All this explicit reward. It doesn’t account for play or players.\n\nTHESE things are much messier. Less quantitative. But they represent a majority of what makes games awesome. And they represent a white space for marketers. Creating experiences that tap into the full range of potential in play and players.\n\nIf games had stopped here. We wouldn’t have games. These are really just the consequences of games. Go wasn’t invented because someone was thinking “gee, I really wish I would WIN something.” It was invented because we love games and they’re fun.\n
Marketing has been very focused on the low level behavior. This is great and it works. That’s why it’s successful. We use this all the time and love it. But there’s more to tap into.\n\nSo we’ve got all this function. All this explicit reward. It doesn’t account for play or players.\n\nTHESE things are much messier. Less quantitative. But they represent a majority of what makes games awesome. And they represent a white space for marketers. Creating experiences that tap into the full range of potential in play and players.\n\nIf games had stopped here. We wouldn’t have games. These are really just the consequences of games. Go wasn’t invented because someone was thinking “gee, I really wish I would WIN something.” It was invented because we love games and they’re fun.\n
This is the the larger landscape of gaming we feel there’s a big opportunity for. But on a tactical level - how do we create these? What’s the process?\n\nPlayers out of consumers with very little translation. \n
Our history with gaming has taught us there are five fundamental tenets.\n\nWhat’s funny is they aren’t surprising. We’re very familiar with them because we experience these five things almost everyday. \n\nThat’s because games are all around us. Games can come from anywhere. Lots of the drivers of behavior in our day to day leverage these. We think marketing can too!\n\n\n
Usually about less friction. Get the message out there. Communication thrives with minimal barriers.\n\nGames do not. Challenge creates tension. \n\nSlap hands.\n\nChallenge is our friend. It engages us. Let’s make marketing more challenging!\n\n\n\nChallenge is where gaming creates engagement.\nRunning left to right isn’t fun, but when you put a block to jump over or a turtle to smash, it creates a unique, interactive experience for the player.\n\nChallenge is also where gaming creates value.\nThat personal experience is rewarding unto itself.\nWorking for something in an experience is much more valuable than having it handed to you.\n\nMarketing - Four letter word - we want to make our message frictionless\nBut does that make our message memorable? Does it make the experience stick?\n
We are an industry that collects information, devoting entire floors to that purpose.\nThis is the most direct. The thing we’re seeing the most used. It’s because things are getting easier to track.\n\nOur world is full of invisible data, making it visible makes people reflect and think on those experiences.\n\nIt also makes us consider changing our behavior based on cold, hard facts.\n\nAs advertisers we have access to tons of data. Personally\n\n\n\nGaming does a great job making this information actionable and accessible.\nPlayers respond very quickly to tracked data - think about health points or even score.\nData served up in a relatable fashion using basic ones and zeroes makes that happen.\n\nFantasy football - look at the economy that sprouted from this.\nAll based on standard data for sports, but served against scoring mechanics and rules that make that data fun and, sometimes, lucrative.\n\nWe have mountains of data and can utilize them to not only engage, but shift behaviors if presented well.\nOn the flip side, we can mine new data from play behaviors that tell us more about consumers.\n
Life sucks at this. Recognition/Accomplishment. We love being told we did well. We succeeded.\n\nOn both a macro and micro level (during the experience and at the end of the experience).\n\nProof what we’re doing is “working.” Social Media. Facebook - I’m doing it right when a little red number pops up. When people interact with my profile. \n\nI tweet and get RTd. Get more followers if I’m doing it right. \n\nWork. From “good job” to “you got a promotion.” It’s all about knowing what we’re doing is “working.”\n\nMost obvious tenet, but often times not the best executed.\n\nMost games don’t offer a tangible reward. The story and the experience is a reward unto itself.\nWorking with challenge, recognition could be as simple as driving a story forward or giving the player something to share with their friends.\n\nSocial media opens a HUGE door for this. Games can now offer instant, personal recognition and turn Facebook into a brag wall.\n\nSM is a recognition-based game unto itself - follower count, retweets, all honorable assets\n\nLife is terrible at recognition, which is why the little things can be so valuable.\n
Teams of any sort are the ultimate example of this. We are the same. They are our adversaries. Let’s work together to defeat them!\n\n\n\n\n\nTwo sides to cooperation.\n\nAllowing players to assume a role in a much larger playspace than making that analog choice of liking/hating a game. Work with individual goals and personalities to create individualized experiences.\n\nWorld of Warcraft example - wizards and warriors.\n\nOther side is finding like-minded folks to accomplish a singular goal. \nThis allows games to find their enthusiasts quickly.\n
The oldest tenet - games are founded in human competition.\n\nSecret sauce in game design - it’s so compelling and automatic. We’ve been trained to do this since we’re little.\n\n\n\nAllows designers to alter the landscape of their title through the most random of variables - the human element.\nOpening an experience to human manipulation, through competition, keeps programs lively and fresh and can offer deeper feedback.\n\nStarcraft example.\n\nMaking programs evergreen, making marketing a return engagement, depends on adaptation to consumer behavior. Through their play with each other, we can react to it faster and build on it better.\n
We’ve found that individually they can be quite powerfully. But combined - they can really sing. Really effect behavior.\n\nThere is an art in combining these. Varies based on the audience, the projects, the brand. You’ll see that.\n
We’ve found that individually they can be quite powerfully. But combined - they can really sing. Really effect behavior.\n\nThere is an art in combining these. Varies based on the audience, the projects, the brand. You’ll see that.\n
We’ve found that individually they can be quite powerfully. But combined - they can really sing. Really effect behavior.\n\nThere is an art in combining these. Varies based on the audience, the projects, the brand. You’ll see that.\n
THE GAME: A 45-year old gaming platform that helps you lose weight.\n\nThe object: Make healthy decisions in a simple, accessible way.\n\nPoints/Currency. Meetings. Lifetime membership.\n\nTaps into complex system and need. Simplifies and directs. Gentle.\n\nBeen around over 45 years... how many other “diets” can say that?\n\nHow to Play:\nMake complicated information accessible.\nPromote cooperation within the gamespace.\nOffer rewards beyond the endgame to keep participation evergreen.\n\nResults: Constant part of culture, millions of “players,” evolving into male target.\n
CHALLENGE: Challenge here is personal, the system gets out of the way\nTRACKING: It’s all about tracking. Making things concrete helps us.\nRECOGNITION: Weekly meeting. Lifetime membership. “Mentor”\nCOLLABORATION: Weekly meeting. Emergent, not overt.\n\nLessons:\nTracking in and of itself is very powerful.\nGames are great at making the complex, simple.\nConstant reinvention is key. \nWhen the thing is launched your work has only begun. \nChange with the times using data and input. \nSame key system/premise.\n
Redbox said: Increase sales in a soft month\n\n+ Celebrate a billion rentals. Code giveaways.\n+ Help us in a soft month. \n+ With no working media. \n\nGAMIFICATION WAS THE SOLUTION.\n\nWe said\n+ Make a game out of renting. A hunt for something special in your local area.\n+ Numbers are interesting and differentiate RBX. Let’s leverage them. \n+ Gratitude is great. Let’s thank everybody.\n\nHow?\n+ For one month anyone who visits the site and puts in a code wins. \n+ Start off in a winning state. \n+ When you get there - there’s a hunt. Clues to which movie is golden. \n+ Non-specific yellow radii that encourage “hunting.”\n+ Lots of numbers. Billion rentals. Lots of kiosks. Lots of winners! Lots still left to win. \n+ Maybe I should try again...\n\nResults?\n+ Knocked offline in one day.\n+ Exceeded their estimated rental numbers for the month. TAB directly responsible for uptick.\n+ Social Media sharing and massive uptick.\n
Challenge: Difficult to win - but there’s always “hope” (not just a one and done)\nTracking: Get you to come back. Something has happened since you left. Make it feel big.\nRecognition: Everyone wins. Winners pointed out on the map.\n\nLessons:\nGame elements are exciting and novel - get people interested/addicted\nWinning feels great (achievement) but always have something to strive for\nIf possible - make the game design work for you (power in the numbers)\nBe elegant as possible but unafraid to change (not gamer nerds)\n
OEP said: Increase Taco Night Frequency\n+ Frequency\n+ Lively connections, don’t touch them\n+ Something digital\n\nGAMIFICATION WAS THE SOLUTION. Gamify taco night!\n\nWe said:\n+ Lively connections = powerful\n+ Digital up to a point\n+ Engage at the dinner table\n\nHow?\nCranium with Tacos. Focused on fun and faimly connection.\n\nResults\n+ Over a 100k games played\n+ Brand metrics through the roof\n+ Hundreds of pieces of UGC... people making mustaches. People inventing their own challenges. Moms say the game is keeping kids at the table.\n
CHALLENGE: Accessible game. This isn’t game night with margaritas. Kids are involved. Challenge stays low, but not too easy (so its fun)\nTRACKING: Minimal tracking. Paper game. Dinner table.\nRECOGNITION: Our reminder platform. Get the winner to play again.\nCOLLABORATION:\nCOMPETITION: Taco night can be messy. We tapped into that to create memorable family moments around the taco meal.\n\nGAMIFICATION WAS THE SOLUTION.\n\nLessons learned: \nEstablished game mechanics work (Cranium)\nGame testing is really valuable. \nGamified programs can pay off lofty brand ideals (as long as brand ideals are rooted in truth)\nGames don’t care if they’re digital or not. Don’t be afraid to get off the grid.\n
Goal: Something that represents the progress MB has made. 125 years.\n\nLevels of participation.\n\n8 racers from 4 cities racing towards the super bowl.\nCars run on “twitter” - cant go without social media\nChallenges gain points. Tons of personal and social challenges.\n\nLike the Amazing Race. With Benzs. And fueled by social media.\n\nMeeting client goals with gameplay\n\nTwitter behavior as a backbone\n\nMake participants out of everyone within the social gameboard.\nMake speed less important and the experience more important.\n\nResults:\nHalf a billion earned impressions.\n
Challenge: Easy to get into. Ala carte. Difficult to become one of the 8.\nTracking: This is the power here. Unprecedented - and allows us to build a “game-like” from it\nRecognition: Badges, Trophies, sure. But also Lance Armstrong and Human Race and Marathon\nCoop:\nCompetition: Connection to a larger community (implicit/explicit)\n\nGAMIFICATION WAS THE SOLUTION.\n\nLessons. \nWatching games.\nLevels of Participation.\nDevil is in the detail with gamified experiences.\n\nPeople like watching GAMES. Starcraft in Korea, certainly. But what about Survivor? Sports? All games. We love watching them. We love even more to FEEL a part of them. To adjust their outcomes.\n
Layer on here. These four example balance it out a bit. We want to do more here. With you. There’s opportunity in driving higher level behavior with gaming. It’s vibrant and exciting and engaging. We’re excited about it.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
MKTG RELA\n- Marketing experiences. Different from messaging or broadcasts. Lasts longer. Feels more like a product/service than an advertisement.\nINTERACTION DATA\n- Building a relationship with consumers through interaction. True communication. A feedback loop. Interactive relationship. Deed, not word.\nMKTG W IND VALUE\n- A small bit of interactivity can elicit a range of in-depth behavior. Word spreads around fun experiences. People WANT to engage with them.\nPUSH PULL\n- Wealth of data created from “messy” experiences. Not just about eyeballs - but all of a sudden unique sources of data from unique behaviors start to form. Think this through from the outset to ensure you’re collecting what you want to collect.\nCONSUMERS PARTICIPANTS\n- Participants. Obvious. We get excited when we feel a part of something. American Idol. \nEMERGENT BEHAV\n- The scariest and most wonderful. If a gamified program is built well enough, emergent behavior forms on the foundation of marketing. Unique “user generated content” that isn’t asked for. Just comes naturally out of the experience folks are having.\n\nIf you build a good system - and allow it - it’ll happen and it’s a sign you’ve done your job.\n
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Intangibles.\n
You can control the “play” but you can’t control the fun.\n
Let’s help take the first step towards a discipline of play. \n
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As gamification has had some legs, there have been some structure that has formed around it.\n\nPriebatsch = TED, SCVNGR “The Game Layer”\nMcGonigal = Games will save the world. Philanthropic pursuits.\nSchell = DICE (developer) “Future of Games” Slowly creeping into the everyday. Game designers are responsible.\n\nSeth, Jane, and Jesse are talking about high level behavior change. Changing our bad habits, influencing our life decisions, changing the world for good.\n\nBig Door are specialists in low level behavior. Click one more time. Stay on this site. Log-in.\n\nEvangelists.\n\n