Report	to	the	Club	of	Rome	 11/11/16	
Dennis	Meadows	
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Why	Didn’t	We	Learn:	
Will	We?	
Dennis	Meadows	
Presented	to	the	Club	of	Rome	
Berlin,	November	11,	2016	
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Why	Didn’t	They	Learn	From	Us:	
What	Should	We	Do	Differently?	
Dennis	Meadows	
Presented	to	the	Club	of	Rome	
Berlin,	November	11,	2016	
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Our	Conclusion	in	1972	
If	the	present	growth	trends	in	world	
populaSon,	industrializaSon,	polluSon,	
food	producSon,	and	resource	depleSon	
conSnue	unchanged,	the	limits	to	growth	
on	this	planet	will	be	reached	someSme	
within	the	next	one	hundred	years.		
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Some	Leaders	Did	Learn	
“We	do	not	need	growth.	Without	growth	per	
capita,	that	means	growth	in	material-
consumpSon	per	capita,	we	can	beZer	
survive…”		
Sicco	Mansholt,	4th	President	of	the	EEC	and	a	
founding	father	of	the	EU.		
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But	it	was	forgoZen	
“My	first	priority	will	be	to	put	policies	that	
create	growth	and	jobs	at	the	centre	of	the	
policy	agenda	of	the	next	Commission.”		
Jean	Claude-Junker,	President	of	the	European	
Commission	
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Some	Leaders	Did	Learn	
“the	Members	of	the	United	NaSons	have	
perhaps	ten	years	lec	in	which	to	subordinate	
their	ancient	quarrels	and		…	defuse	the	
populaSon	explosion”		
U	Thant,	Secretary	General	of	the	UN”
Report	to	the	Club	of	Rome	 11/11/16	
Dennis	Meadows	
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But	it	was	forgoZen	
“Promote	sustained,	inclusive	and	sustainable	
economic	growth”		
8th	SDG	of	the	United	NaSons	
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Some	Leaders	Did	Learn	
“We	have	learned	that	more	is	not	necessarily	
beZer,	that	even	our	great	naSon	has	its	
recognized	limits,	and	that	we	can	neither	
answer	all	quesSons	nor	solve	all	problems.”		
Jimmy	Carter,	President	of	the	US	
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But	it	was	forgoZen	
“overall	U.S.	economic	growth	has	significantly	
outpaced	that	of	every	other	advanced	
naSon.”		
Boast	of	President	Obama,		
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1"Growing(Within(Limits,"Netherlands"Environmental"Assessment"Agency,"Bilthoven,"NL,"Octobre"2009,"Page"23"
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Four	Ways	to	Help	Them	Listen	
• Address	the	right	needs	
• Focus	on	universal	problems	
• Provide	the	correct	informaSon	
• Take	personal	responsibility	
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Address	the	right	needs
Report	to	the	Club	of	Rome	 11/11/16	
Dennis	Meadows	
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Hierarchy	of	needs	
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Focus	on	universal	problems	
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Universal	Problems	
Now	 Future	
BeZer	------->	
Next	EvaluaSon	
AcSon	#1	
Actual	 Desired	
AcSon	#2	
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Global	Problems	
Now	 Future	
BeZer	------->	
Next	EvaluaSon	
AcSon	#1	
AcSon	#2	
Actual	
Desired	
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Provide	the	correct	informaSon	
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Assumed	Path	to	AcSon:	
AdaptaSon	
Do	Care	
Do	Understand	
Effec0ve	Ac0on		
Do	Not	Understand	
Do	Not	Care	
No	AcSon		
Science	
AdaptaSon
Report	to	the	Club	of	Rome	 11/11/16	
Dennis	Meadows	
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Actual	Path	to	AcSon	
Do	Care	
Do	Understand	
Effec0ve	Ac0on		
Do	Care	
Do	Not	Understand	
FuSlity	
Do	Care	
Do	Understand	
IneffecSve	AcSon	
Do	Not	Care	
Do	Not	Understand	
No	AcSon	
Culture	
Science	
Poli0cs	
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Actual	Path	to	InacSon:	
PrevenSon	
Do	Care	
Do	Understand	
Effec0ve	Ac0on		
Do	Not	Care	
Do	Not	Understand	
No	AcSon	
Do	Not	Care	
Do	Understand	
PrevenSve	AcSons	
Science	
PrevenSon	
Poli0cs	
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• Shorten	the	length	of	the	work	year	
• Raise	the	reSrement	age	
• Redefine	“paid	work”	
• Increase	unemployment	benefits	
• Increase	the	taxaSon	of	corporaSons	
and	the	rich	
• Expand	the	use	of	green	sSmulus	
Examples	of	adapSve	acSons	
Maxton	&	Randers,	p.	108	 22	
Examples	of	prevenSve	acSons	
•  conduct	public	relaSons	campaigns,		
•  buy	scienSfic	and	other	experSse	to	create	
controversy	about	established	facts,		
•  fund	poliScal	parSes,		
•  hire	lobbyists	to	influence	policy,		
•  use	front	groups	and	allied	industries	to	oppose	
control	measures,		
•  pre-empt	strong	legislaSon	by	pressing	for	the	
adopSon	of	voluntary	codes	or	weaker	laws,		
•  create	internaSonal	trade	agreements	that	
override	local	control,	and	
•  corrupt	public	officials.		
Bull	World	Health	Organ.	2000;78(7):902-10.	“Tobacco	industry	tac8cs	for	resis8ng	public	policy	on	health.”	Saloojee	Y1,	Dagli	E	
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Take	personal	responsibility	
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Proclama0on:		
You	tell	everyone	else	what	they	
should	do.
Report	to	the	Club	of	Rome	 11/11/16	
Dennis	Meadows	
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Resolu0on:		
You	tell	everyone	else	what	you	
will	do.		
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1-2-3	CLAP

Dennis Meadows