Innovative Idea for generating demand through kiosk display machine in rural India

2. CITIZEN DEMAND KIOSK
Keeping in mind that KIOSK has made an outstanding place in e-
Governance services for local to national level governing bodies, we
have taken an initiative to utilize this resource for “generating
demands” focussing primarily in MGNREGA and profound
Governmental departments’ working & handling system and named it
CITIZEN DEMAND KIOSK.
This platform creates “one touch” solution for registering the demand
to respective authorities and control its transmission to the service
provider instantly. It informs the MNREGA job card holder his/ her
own identity as a citizen of India and reminding responsibilities
towards nation. It also reminds respective authorities of the
departments about daily basis demand generation reports and it’s
providence by immediate response action against the demand raised.
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3. BENEFITS & ADVANTAGES
Helps to create a transparent approach towards effective Governance.
Breaks monopolistic middleman market & removes bottlenecks.
Strengthen e-Governance initiatives & supplies G2C channels a path-
breaking association to achieve new milestones.
Maintain trust by avoiding manual interferences & external
influences.
Provides support to a needy person raising voice for rights given
under the provision of MNREGA Act 2005 and encourage self-service.
Speeds up the work processes to achieve faster & more results.
Reduces operational delay by the banks & departments, saving time
and waste of money.
Establishes a hassle free service mechanism & quick response system.
Opens door for brighter future by accommodating various other
services via a single window solution.
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4. 3
Government Departments &
Services Involved in Common
Demand Kiosk
1.
2.
3.
4.
5.
6.-
7.
a.
b.
8.
9.
a.
b.
c.
d.

5. DISPLAY SITE-MAP
4
.
.
UT-11-___-___-___/_____
- _____ ______
- ___________
- ___________
. X
__________ . .
!!
.
•
•PMSBY
•PMJJY
•APY
•KCC
•
•-
•
•

6. METHODOLOGY CHART
5
COMMON
DEMAND
KIOSK
Citizen
MNREGA
Jobcard
holders
Department
heads/
Authorities
Supreme
Authority/
Administration/
Government

7. SCREENSHOTS
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Screenshots of Common Demand kiosk at various steps mentioned in flow chart

8. SWOT ANALYSIS
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STRENGTH
1.24x7x365 Self-help Platform (Direct access
to common services)
2.Reduce work load and unnecessary
paper work
3.Bring Transparency & Accountability
4.Eagerness to learn new facilities brings
Image of modernity
5.Democratization of political reforms
6.Limit functionalities, enhance focus
7.Citizen empowerment tool
8.Formidable step for Digital India
WEAKNESSES
1.Permissions to utilize UID services
2.Public acceptance of self-service models
3.Use available infrastructure (Bank ATMs)
4.Low IT/ Literacy
5.Initial Cost is higher
OPPORTUNITIES
1.Employment increase
(Un-skilled manpower is widely
available)
1.Check middleman interference
2.Re-invent government with e-
Governance
3.Bridging Rural India to Urban Dev.
4.Invasion of high speed internet
5.Promotional tool for govt. services
6.No negative legacy
7.Overcome Communication Barrier
THREAT
1.Digital divide
2.Initial Resistance of people
3.Piracy/ misuse
4.Corruption

9. FUTURE PLANS WITH KIOSK- A SINGLE
WINDOW PLATFORM
(COMMON DEMAND KIOSK as a multi-purpose tool)
 Inclusion of Rural Services (Land Records/ BPL/ EWS families’ list etc) to
utilise informational requirements through Kiosk display centres.
 Incorporating Common Utility Services (electricity/ water/ phone bills) via
payment gateways through Kiosks to far reaching areas.
 Supplementing Public Grievance Handling Tools (ration card/ sanitation/
public transport/ police) for citizens by ensuring the physical & financial
securities of a person residing.
 Providing extended support to CSC services and a unique self-service counter
for CSC enrolled users.
 Integration of several other queries/ request (birth/ death/ caste/ tribe
certificate/ license renewals)/ forms & applications (recruitment/ schools/
universities & colleges/ hospitals/ courts) services for citizens.
 Various e-government services have bright possibilities to be made like
online booking request, ticket raising services, bank transactions fee
submission, ration card, voter id cards, passport services and many more
through self service kiosk in future.
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10. SUPPORTS REQUIRED FROM THE
GOVERNMENT AND BANKS
Permission to use existing ATM machines for financial
inclusions & data sharing purposes for demand creation
tools (KCC, Social Pension and others) using Aadhaar as
the unique identity number for fetching data from the
server.
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11. CONCLUSION
The basic objective behind this venture is to highlight
the potential multiple uses of existing ATM facilities
for various social welfare schemes and thus
promoting e-governance particularly among the
common mass.
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12. SincereRegards