Demand Generation

1. Demand
Generation
 Orchestrate custom, tactical campaigns.
 Connect with your qualified, target audience.
 Inspire action, developing sales-ready lead opportunities.

2. 2
Research & Orchestrate
Client-specific strategy includes:
• Testing & optimization
• Targeted contextual messages
• Targeted media placement
Incorporate any data source:
 IP targeting
 Telemarketing
 Inbound calling
 Direct mail
 Out-of-home advertising

3. 3
Target campaigns based on:
• Keyword intent
• Qualified demographics
• Relevant content consumption
Identify & Connect