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Dell Technology Camp 2013 - Case Study
Dell hosted its sixth annual Technology Camp in Paris in October 2013. Over 100 press, industry analysts, and influencers from 19 countries attended to learn about Dell's growing enterprise solutions capabilities. Michael Dell gave the keynote address about Dell's transition to a private company. Attendees participated in breakout sessions and product showcases. The event received positive feedback and resulted in over 300 unique articles and 7.6 million Twitter impressions in the following two weeks.
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Dell Technology Camp 2013 - Case Study
- 1. CASE STUDY: DELLTECHNOLOGY CAMP 2013
- 2. In October 2013,Dell hosted its sixth Technology Camp at the historic Maison des Polytechniciens in PARIS CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 3. AxiCom and Dellco-created Technology Camp in 2009 as a hands-on product experience and have consistently evolved the event since then to showcase of Dell’s growing enterprise solution capabilities CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 4. More than 100press, industry analysts and influencers from 19 countries across EMEA attended the event in Paris CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 5. Attendees were treatedto a surprise guest on the day as Michael Dell headlined the main stage keynote, defining Dell’s transition to a private company CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 6. Michael Dell wasfollowed by a number of customers sharing their insight and experiences of working with Dell, including members of rock band Linkin Park CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 7. Specific sessions alsotook place with industry analysts and channel influencers CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 8. A livestreamed ThinkTank was held on site, with 15 experts and customers joined by 600 virtual participants from across Europe to discuss various industry related security issues … CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 9. … while theremainder of the event featured breakout sessions providing thought leadership around the most critical forces facing enterprise customers and product showcases CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 10. I HAD NOIDEA THE EXTENT OF DELL’S TRANSFORMATION. THE COMPANY REALLY IS AN END-TO- END SOLUTIONS PROVIDER NOW Edmond Varwijk, Dutch freelancer CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 11. THIS IS THEBEST TECHNOLOGY CAMP I’VE BEEN TO, GREAT UPDATES, INTERESTING INSIGHT AND IN A BEAUTIFUL VENUE Olga Popova, IT Manager, (Russia) CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 12. THIS IS THEBEST SERVICES FOCUSED ANALYST BRIEFING WE’VE EVER HAD WITH DELL Katy Ring, 451 Research (UK) CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 13. 100+ MEDIA FROM19 COUNTRIES 20+ CUSTOMERS & PARTNERS 20 DELL EXECS TOOK PART IN 73 INTERVIEWS 7 ANNOUNCEMENTS MADE 300+ UNIQUE ARTICLES IN TWO WEEKS 6,500 LIVESTREAM VIEWS 7.6M TWITTER REACH CASE STUDY: DELL TECHNOLOGY CAMP 2013
- 14. CASE STUDY: DELLTECHNOLOGY CAMP 2013 Dell Technology Camp was an original concept developed by AxiCom for Dell and is the result of the hard work, creativity and deep understanding of our business that AxiCom has Jane Thompson, Dell
Editor's Notes
- #2 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #3 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #4 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #5 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #6 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #7 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #8 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #9 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #10 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #11 The core of AxiCom’s PR philosophy is that great campaigns start with great stories. If we can unlock the story that tells the narrative of the company’s brand then the influencers – whether social, digital, media or analysts – will tune in and follow the story. And once the influencers are reporting the story, the customers, partners and employees will track it too. It all begins with the story and over the past 20 years we have successfully defined these stories for the likes of Red Hat, VMware, Samsung, Nokia, Citrix, IBM, and many others.For Red Hat we have built around the power of Open Systems and made the client the poster-child for one of the biggest trensds in IT. We also very successfully positioned Red Hat at the enterprise level of IT – leavings its open systems’ competitors languising at the desktop level. And we continue to drive the PR for Red Hat across Europe.For VMware we made virtualisation a liberating force for the datacentre and in so doing made VMware one of the hottest companies in the world of IT.For Nokia we are defining both the products and the brand appeal and bringing an emotional pull to the world’s greatest handset manufacturer as it successfully rebuilds market share.
- #12 The core of AxiCom’s PR philosophy is that great campaigns start with great stories. If we can unlock the story that tells the narrative of the company’s brand then the influencers – whether social, digital, media or analysts – will tune in and follow the story. And once the influencers are reporting the story, the customers, partners and employees will track it too. It all begins with the story and over the past 20 years we have successfully defined these stories for the likes of Red Hat, VMware, Samsung, Nokia, Citrix, IBM, and many others.For Red Hat we have built around the power of Open Systems and made the client the poster-child for one of the biggest trensds in IT. We also very successfully positioned Red Hat at the enterprise level of IT – leavings its open systems’ competitors languising at the desktop level. And we continue to drive the PR for Red Hat across Europe.For VMware we made virtualisation a liberating force for the datacentre and in so doing made VMware one of the hottest companies in the world of IT.For Nokia we are defining both the products and the brand appeal and bringing an emotional pull to the world’s greatest handset manufacturer as it successfully rebuilds market share.
- #13 The core of AxiCom’s PR philosophy is that great campaigns start with great stories. If we can unlock the story that tells the narrative of the company’s brand then the influencers – whether social, digital, media or analysts – will tune in and follow the story. And once the influencers are reporting the story, the customers, partners and employees will track it too. It all begins with the story and over the past 20 years we have successfully defined these stories for the likes of Red Hat, VMware, Samsung, Nokia, Citrix, IBM, and many others.For Red Hat we have built around the power of Open Systems and made the client the poster-child for one of the biggest trensds in IT. We also very successfully positioned Red Hat at the enterprise level of IT – leavings its open systems’ competitors languising at the desktop level. And we continue to drive the PR for Red Hat across Europe.For VMware we made virtualisation a liberating force for the datacentre and in so doing made VMware one of the hottest companies in the world of IT.For Nokia we are defining both the products and the brand appeal and bringing an emotional pull to the world’s greatest handset manufacturer as it successfully rebuilds market share.
- #14 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.
- #15 AxiCom is in the business of transformational communications. Our job is take our clients on a journey from the positioning they occupy today to the positioning they want to occupy in the future. From market follower to market leader, the champion of a new technology or trend ,or the redefinition of a brand to suit new markets and new customers.We do this through integrated campaigns involving digital , social, media and analyst communications. These are customised to deliver the transformational results that clients want – whether it is success in new sales markets, repositioning the company to recruit new employees or partners, or instilling confidence in investors.