- Green IT is important to Dell and its customers as environmentalism has grown in importance even during economic recessions. 37% of Americans are making lasting environmental changes and over 80% of organizations have purchased greener IT products in the past year. - Dell is committed to making "being green" easy and cost-effective for its customers. This includes designing, building, and recycling green products and packaging, as well as operating its own business in a green way. - Adopting green IT practices can help customers save money and reduce their environmental impact, as power demands are expected to increase significantly by 2030 while budgets remain flat.

1. Green IT For All Dermot O’Connell General Manager, Dell Ireland

2. 2 Dell Ireland Today A strategic global hub for Sales, Services and Operations employing over 2,300 people in Dublin and Limerick

3. What does green IT mean to you? 3

6. The “sustainable mainstream” has grown from 68% to 81% since 2007. Saatchi & Saatchi S, Blue Sustainability Segmentation, June 2009

7. More than 4 out of 5 organizations have purchased greener IT products in the past year. Hansa |GCR Green Tech Pulse 09’.

8. Environmentalism has followed the ebbs and flows of the economy, but has declined less than in previous recessions.GfK Roper, Green Gauge Report, 2009Our Commitment: To make “being green” easy and cost-effective for our customers. 5

9. The world we live in. Budgets According to the Energy Information Administration, by 2030, power demands will increase by 53%, Of the 2.25 mil tons of electronics ready for end-of-life in the U.S. in 2007, 18% was recycled and 82% was disposed of, primarily in landfills. Source: EPA US servers & data centers account for roughly 1.5% of all power consumed in the U.S. (61 billion kilowatt hours). They expect this # to be more around 3% of total energy consumed across the US by 2011. Source: EPA Flat budgets demand a new perspective. Energy Usage Waste Produced Computing/ Data Needs How will we build a healthier planet? 6

10. Our approach to green Green IT Help our customers be more green Green our products & packaging Green our own backyard 7

11. We start with the environment in mind. Our lifecycle approach. Design it Build it Recycle it Operate it 8

12. Helping our customers save money and reduce their impact 9

14. US economists have estimated the size of their domestic EGS market at $600 billion (€450 billion) in 2005.

16. Thank you