Cipta Pratama is the UI/UX Digital Banking Lead of Jenius, a digital bank from Bank Tabungan Pensiunan Nasional (BTPN) that redefine banking in Indonesia. His passion lies in user experience design, product development, and solving design problems by utilizing design thinking process. He is also active in growing the awareness and adoption of UX process in Indonesia by co-founding and contributing in Indonesia’s UX community (UXID), teaching in courses and coaching companies. Previously, Cipta had worked in two different startups (Qerja and Bornevia) as the Head of UX & UI. Prior to that he also had experience working in digital advertising agency (Mirum) as the UX Manager. *** This slide was shared at Tech in Asia Product Development Conference 2017 (PDC'17) on 9-10 August 2017. Get more insightful updates from TIA by subscribing techin.asia/updateselalu