SlideShare a Scribd company logo
Ed Hackbarth and David
Jameson opened the first
Del Taco in Yermo , CA
On its first day in business
Del Taco brought in 169$
The equivalent in 900
tacos
In 1978 there were
100 restaurants . The
menu also grew , bun
taco ,quesadilla and
ice cream sundaes
were added
Greatly increase in size
and geographic reach by
merging with the Naugles
restaurant chain.
Del Taco also began to
stay open all night 24/7
Del Taco operates or
franchisees more than
526 restaurants in 16
states.
290 of the restaurants are
company-owned while the
rest are franchised.
ARIZONA »CALIFORNIA
»COLORADO »FLORIDA »GEORGIA
»IDAHO »INDIANA »MICHIGAN
»MONTANA »NEW MEXICO »NEVADA
»OHIO »OREGON »SOUTH
CAROLINA»TEXAS »UTAH
»WASHINGTON
Del Taco uses a variety of
commercials to promote their new
slogan, "Go Bold or Go Home.”
Total Investment: $1,300,000
Initial Franchise Fee: $50,000
Royalty Fee: 5%
Term of Agreement: 20 years
Del taco
Del taco
Del taco
Del taco
Del taco
Del taco
Del taco
Del taco
Del taco

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Del taco

  • 1.
  • 2.
  • 3. Ed Hackbarth and David Jameson opened the first Del Taco in Yermo , CA On its first day in business Del Taco brought in 169$ The equivalent in 900 tacos
  • 4. In 1978 there were 100 restaurants . The menu also grew , bun taco ,quesadilla and ice cream sundaes were added
  • 5. Greatly increase in size and geographic reach by merging with the Naugles restaurant chain. Del Taco also began to stay open all night 24/7
  • 6. Del Taco operates or franchisees more than 526 restaurants in 16 states. 290 of the restaurants are company-owned while the rest are franchised. ARIZONA »CALIFORNIA »COLORADO »FLORIDA »GEORGIA »IDAHO »INDIANA »MICHIGAN »MONTANA »NEW MEXICO »NEVADA »OHIO »OREGON »SOUTH CAROLINA»TEXAS »UTAH »WASHINGTON
  • 7. Del Taco uses a variety of commercials to promote their new slogan, "Go Bold or Go Home.”
  • 8. Total Investment: $1,300,000 Initial Franchise Fee: $50,000 Royalty Fee: 5% Term of Agreement: 20 years