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Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
AGENCY
After surviving the invasion of fresh
paint smell and (cold snap?), we are
pleased to announce an improved
of ce with a set of brand new
windows!
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
77%   77% of internet users use websites from
      major brands as a trustworthy source of
      information on a given topic (click here to
      consult to see the rest of the study)

      1
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
Uma Thurman was recently appointed the new
SCHWEPPES   face of Schweppes replacing Nicole Kidman
            (click here)
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
FANTA
The famous beverage brand customized
an elevator in a US college: hidden
cameras, weird sounds, dance music, of
course free Fanta cans and lots of fun
(click here)
COCA-COLA
Coca-Cola Israel launched a pop-up store
dedicated to recycled products. The
company opened this special shop offering
a collection of products made from
recycled Coca-Cola bottles and cans (click
here)
MERCEDES-BENZ
Because the target group of the
Mercedes-Benz Sprinter think they can
not afford and prefer look for a
cheaper alternative on the internet,
Mercedes-Benz created an imaginative
on-line guerilla campaign with fake
competitors’ ads (click here)
MAGNUM
For the launch of its new Temptation
Hazelnut ice-cream, Magnum created an
Advergame called “Magnum Pleasure Hunt
Across The Internet” where the brand is
taking you through about 20 well known
websites to search for hazelnuts (click
here)
ERAM
For the launch of its new advertising
campaign, Eram (shoe retailer)
decided to parody the ads by The
Kooples (fashion retailer) whose prices
are deemed too expensive (click here)
FAHAMU PECOU
On the occasion of his exhibition in France
and for the rst time ever, a
contemporary artist, American Fahamu
Pecou, created a multimedia interactive
art project with a continuous thread on
Facebook evolving until opening day
(click here)
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
BUDWEISER
To
engage soccer enthusiasts in nightlife
settings, Budweiser developed exclusive
"PoolBall" events at several pubs
throughout Buenos Aires, allowing teams
to compete head-to-head in a game that
resembles pool but is played by using
soccer skills (click here)
HUGO BOSS
Hugo Boss and the Vodafone McLaren
Mercedes F1 team have partnered to
launch a « Dress Me for the Finale »
competition allowing consumers to design
the overalls Lewis Hamilton and Jenson
Button will wear during the F1 season
  nale in Brazil in November (click here)
HEINEKEN
Heineken just released « StarPlayer », a new
iPhone app where you are required to
predict what will happen at key moments
during live football matches: corners, free-
kicks and penalties (click here)
Déjà vu #5
                  06/05/2011




NEWS   AGENCY
       FIGURES
                               MUST OPERATIONS
                                    SPORTS
       PICTURES                 SEE FAILS
VVV-VENLO
18 month-old Baerke van der Meij signed
a professional contract for ten years with
the Dutch side VVV-Venlo.
A video posted on YouTube in which the
young boy shoots balls with great
accuracy in his toy box has caught the
attention of the club (click here)
Déjà vu #5
   06/05/2011




                The creative team
                 SEE YOU !

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Deja Vu 100511

  • 1. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 2. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 3. AGENCY After surviving the invasion of fresh paint smell and (cold snap?), we are pleased to announce an improved of ce with a set of brand new windows!
  • 4. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 5. 77% 77% of internet users use websites from major brands as a trustworthy source of information on a given topic (click here to consult to see the rest of the study) 1
  • 6. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 7. Uma Thurman was recently appointed the new SCHWEPPES face of Schweppes replacing Nicole Kidman (click here)
  • 8. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 9. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 10. FANTA The famous beverage brand customized an elevator in a US college: hidden cameras, weird sounds, dance music, of course free Fanta cans and lots of fun (click here)
  • 11. COCA-COLA Coca-Cola Israel launched a pop-up store dedicated to recycled products. The company opened this special shop offering a collection of products made from recycled Coca-Cola bottles and cans (click here)
  • 12. MERCEDES-BENZ Because the target group of the Mercedes-Benz Sprinter think they can not afford and prefer look for a cheaper alternative on the internet, Mercedes-Benz created an imaginative on-line guerilla campaign with fake competitors’ ads (click here)
  • 13. MAGNUM For the launch of its new Temptation Hazelnut ice-cream, Magnum created an Advergame called “Magnum Pleasure Hunt Across The Internet” where the brand is taking you through about 20 well known websites to search for hazelnuts (click here)
  • 14. ERAM For the launch of its new advertising campaign, Eram (shoe retailer) decided to parody the ads by The Kooples (fashion retailer) whose prices are deemed too expensive (click here)
  • 15. FAHAMU PECOU On the occasion of his exhibition in France and for the rst time ever, a contemporary artist, American Fahamu Pecou, created a multimedia interactive art project with a continuous thread on Facebook evolving until opening day (click here)
  • 16. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 17. BUDWEISER To
engage soccer enthusiasts in nightlife settings, Budweiser developed exclusive "PoolBall" events at several pubs throughout Buenos Aires, allowing teams to compete head-to-head in a game that resembles pool but is played by using soccer skills (click here)
  • 18. HUGO BOSS Hugo Boss and the Vodafone McLaren Mercedes F1 team have partnered to launch a « Dress Me for the Finale » competition allowing consumers to design the overalls Lewis Hamilton and Jenson Button will wear during the F1 season nale in Brazil in November (click here)
  • 19. HEINEKEN Heineken just released « StarPlayer », a new iPhone app where you are required to predict what will happen at key moments during live football matches: corners, free- kicks and penalties (click here)
  • 20. Déjà vu #5 06/05/2011 NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 21. VVV-VENLO 18 month-old Baerke van der Meij signed a professional contract for ten years with the Dutch side VVV-Venlo. A video posted on YouTube in which the young boy shoots balls with great accuracy in his toy box has caught the attention of the club (click here)
  • 22. Déjà vu #5 06/05/2011 The creative team SEE YOU !