Change to the cloud: by psychology pull or technology push?Roland Driesen
With every version the on-premise products offer great new functionality and state of the art technology. After release most IT departments are in doubt: when do we upgrade to this 'latest and greatest' version. Is there budget, when do we plan the downtime and will the end-users 'get it'. Isn't change the only constant factor in life? With cloud offerings you are no longer in control when which function will be released to your end users. In this session Duco Bergsma will explain the pro's and con's of directing the change with on-premises installations versus auto-pilot with cloud deployments from a technical push perspective. Roland Driesen will guide you through the impact of both scenarios on the user acceptance from a psychological pull perspective. Roland and Duco will share their cloud decision matrix to advice when to use cloud or on-premise and how to implement it with maximum user adoption.
The Push-pull technology is an innovation from ICIPE. It’s a pest management approach that uses repellent intercrops and an attractive trap plant. Pests are repelled from the food crop and attracted to a trap crop, simultaneously. It is mostly used to control Stemborer and Striga.
Ideas from The Power of Pull (Hagel, Brown, and Davison, Basic Books 2010), recapping a conversation on Voices From the Learning Revolution about moving "From push to PULL."
Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPT...Gerd Leonhard
My presentation at MIPTV 2010, on social media and TV / film brands online, see details at http://gerd.fm/9i6QEU and http://www.mipworld.com/en/miptv/ for videos
Push Strategy
Creating the network of resellers, agents, brokers, representatives
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new to the market
3. You have a tainted reputation and you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
Be careful!
1. Advertising your product, in same time you advertise Reseller
2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on.
3. Nothing keeps the reseller to break the contract with you
4. It is difficult to control and predict sales. Small businesses always have a certain dependence on distributers which are always pursuing their own interests
5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is "big", and you are "small"
Pull Strategy
Selling by yourself
PROS:
1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. By investing money in product advertising, in same time you will be supporting your brand
4. To get better control over sales and more stable ROI
cons:
1. The implementation of this strategy requires a financial and time costs
2. Your business is highly dependent on your reputation
Be Smart, do not share your profits with resellers
Sell on glabex.com - Save your time and money
Glabex.com is a unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand and create a reputation
Change to the cloud: by psychology pull or technology push?Roland Driesen
With every version the on-premise products offer great new functionality and state of the art technology. After release most IT departments are in doubt: when do we upgrade to this 'latest and greatest' version. Is there budget, when do we plan the downtime and will the end-users 'get it'. Isn't change the only constant factor in life? With cloud offerings you are no longer in control when which function will be released to your end users. In this session Duco Bergsma will explain the pro's and con's of directing the change with on-premises installations versus auto-pilot with cloud deployments from a technical push perspective. Roland Driesen will guide you through the impact of both scenarios on the user acceptance from a psychological pull perspective. Roland and Duco will share their cloud decision matrix to advice when to use cloud or on-premise and how to implement it with maximum user adoption.
The Push-pull technology is an innovation from ICIPE. It’s a pest management approach that uses repellent intercrops and an attractive trap plant. Pests are repelled from the food crop and attracted to a trap crop, simultaneously. It is mostly used to control Stemborer and Striga.
Ideas from The Power of Pull (Hagel, Brown, and Davison, Basic Books 2010), recapping a conversation on Voices From the Learning Revolution about moving "From push to PULL."
Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPT...Gerd Leonhard
My presentation at MIPTV 2010, on social media and TV / film brands online, see details at http://gerd.fm/9i6QEU and http://www.mipworld.com/en/miptv/ for videos
Push Strategy
Creating the network of resellers, agents, brokers, representatives
You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new to the market
3. You have a tainted reputation and you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
Be careful!
1. Advertising your product, in same time you advertise Reseller
2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional materials, training, sales and so on.
3. Nothing keeps the reseller to break the contract with you
4. It is difficult to control and predict sales. Small businesses always have a certain dependence on distributers which are always pursuing their own interests
5. The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly common situation where the agent is "big", and you are "small"
Pull Strategy
Selling by yourself
PROS:
1. To release services or products under its own brand
2. To position your product as an element of prestige and service for the elite
3. By investing money in product advertising, in same time you will be supporting your brand
4. To get better control over sales and more stable ROI
cons:
1. The implementation of this strategy requires a financial and time costs
2. Your business is highly dependent on your reputation
Be Smart, do not share your profits with resellers
Sell on glabex.com - Save your time and money
Glabex.com is a unique platform, which helps you to sell your product by yourself, reach enormous number of customers, build your brand and create a reputation
