The document summarizes deceptive advertising laws and regulations, using the case Warner Bros. v. FTC (2016) as an example. It discusses how Warner Bros. violated FTC laws by paying YouTube influencers to promote their video game Shadow of Mordor without disclosing that they were being compensated. The FTC was founded in 1914 to protect consumers from deceptive advertising and establishes standards and guidelines for entities to follow.

1. DECEPTIVE ADVERTISING
Review of deceptive advertising and the laws the protect
against it.
Taking into special Consideration Warner Bros. v. FTC
(2016)
By: Carlie Stevens

2. INTRO
• It is important to protect the public against deceptive advertising as the
FTC advises. Without laws that regulate advertising there would be no
truth to this field.

3. HISTORY
• Advertising has rested on puffery in the past.
• Central Hudson Test is the primary first step when considering what is
deceptive v. what is constitutional.
• The FTC was formed in 1914 and is what all communication entities must
seek for evaluation of their various communication fields.

4. WARNER BROS.
• Shadow of Mordor video game was to-be released.
• YouTube Influencers rated the game very highly, released videos that
promoted the game without stating that they were being paid.
• Violated the FTC for various reasons.

5. FEDERAL LAWS
• FTC protects consumers from deceptive advertising.
• FTC provides the standards, and every entity needs to follow them.
• Based on these FTC regulations, the Warner Bros. violated many facets
of FTC law.

6. ANALYSIS
• Ward (2015) presents that puffery was a way advertising was used in the
past, but should not be incorporated now.
• There is a “zone” that was created for advertisers to maximize their
adverting for their target audience, which is a tool for not only the
advertisers but the consumers as well.
• The public should be aware that deceptive advertising happens, and
should be themselves knowledgeable when considering products or
services.

7. CONCLUSION
• You can not pay an endorser without giving the public knowledge that
they are being paid.
• FTC has guidelines to act in the best interest of the public
• Most of the cases with FTC are lost and can easily be avoided.