The Griffith Regional Theatre in Australia has signed its first season sponsorship deal for 2016 with Griffith City Volkswagen. The theatre manager, Sarah Boon, said securing this sponsorship demonstrates that performing arts are becoming a priority again. Griffith City Volkswagen dealer Dean Owen remarked that partnering with the theatre is an ideal match for the Volkswagen brand's premium image and will provide marketing opportunities throughout the year. Both organizations are excited for the partnership and the benefits it will bring.