This document provides information about the Decarcerated Podcast and its mission to amplify the stories of formerly incarcerated individuals. The podcast is hosted by Marlon Peterson, who spent his 20s incarcerated. It has over 15,000 downloads across two seasons and 6,000 social media followers. The podcast tells powerful stories beyond headlines to share complete journeys and advocate de-stigmatizing life after incarceration. Sponsorship opportunities are available to support special segments and events on issues like mass incarceration. Testimonials praise the podcast for facilitating empathetic discussions and empowering formerly incarcerated voices.

1. marlon@beprecedential.com | marlonpeterson.com

2. Incarceration is a
human justice issue.
____
Marlon Peterson is the
creator and host of the
Decarcerated Podcast.
His TED Talk, “Am I not
human? A call for
criminal justice reform,”
reached over 1 million
views in less than 6
months.

3. 70 million
people in the U.S.
living with a criminal
conviction
54,000
Youth are currently incarcerated
in juvenile facilities
2.3 million
Adults are currently
incarcerated in the
U.S.
Over
11 million
people enter jail/year
America’s Mass Incarceration Problem
All stats from prisonpolicy.org “Mass Incarceration: The Whole Pie 2017”

4. We need to shift the way
formerly incarcerated people are
viewed in the world
Mass media often depicts “convicts” or “inmates”
in a highly objectifying, one-dimensional, and
sensationalized way. This is not only extremely
harmful for people who have experienced
incarceration, but downright untrue.
There are over 70 million people in the U.S.
living with a criminal conviction. What if we
lived in a society where the word “criminal” is
obsolete?

5. The Decarcerated Podcast serves as a platform that
amplifies the stories of people who have achieved
success despite their experience with incarceration.
Committed to ensuring true justice, this podcast
advocates to de-stigmatize what it means to be formerly
incarcerated.
We cannot think of justice without including the people
who have been directly impacted by mass incarceration.
By sharing their stories, insights and personal reflections
we are helping the world recognize the value formerly
incarcerated individuals have in contributing real
solutions to problem of mass incarceration.
Those closest to the problem are
closest to the solution. Glenn E. Martin
“
” Past guests include formerly incarcerated entrepreneurs, authors,
students, social justice advocates, TEDx speakers, and more…

6. We tell powerful stories- We go beyond the
headlines to share the complete journey of
formerly incarcerated individuals.
Why Partner with Decarcerated?
We are the authority in the space - We
have extensive knowledge and experience in
the field of criminal and social justice.
We are a formerly incarcerated-led media
outlet-
We believe in our mission of media created 4 us
by us. This is just the beginning…
Live recording of Decarcerated at BRIC Studios in Brooklyn, NY

7. 15K+ downloads
2 Successful Seasons
21+ episodes
6K+ Followers on Social Media
Decarcerated By The Numbers
AUDIENCE
Formerly incarcerated people of color
Women of color
Ages 21-34
College Educated
Annual income of $45K+
Areas of Interest:
Social Justice Issues
Mass Incarceration
Human Interest

8. The State of Podcasting: People Are Listening
Podcast listeners often take action in response to hearing a
sponsorship message, including:
 Gathering more information about a product or
company (37%)
 Considering a new product or service (65%)
 Visiting a sponsor’s website (45%)
High-Rated Benefits to Listeners of Podcasts
 The ability to listen to programs “wherever” they
want
 Devoted fans’ enthusiasm carries over to the
companies that sponsor their favorite shows
Data taken from Edison Research Podcast Advertising Study 2016

9. Season Sponsor Title
Pre-recorded 20-sec sponsor highlight on every episode
Branding on Decarcerated webpage as Presenting Sponsor
Dedicated Mentions on Decarcerated Twitter/Facebook
5 passes to Decarcerated listening events/panels
Partnership on original Decarcerated events
Digital branding on all Decarcerated marketing materials, press kits,
newsletters etc.
“Special thanks to our presenting sponsor” on each episode
SPONSORSHIP PACKAGES
#BEPRECEDENTIAL
PRESENTING SPONSOR- $25K

10. Help us dive deeper into issues involving mass incarceration
by sponsoring our special dedicated segments that range
from providing news, and Marlon’s expert analysis about
what's taking place nationally
and worldwide relating to incarceration.
$3K
SPECIAL SEGMENT SPONSOR
$5K
SPECIAL EVENT SPONSOR
Help us bring together the most high profile influencers
in the criminal justice space for Decarcerated featured
events. Panel discussions, listening events and
conferences will provide thousands of attendees with
insight from the major players in the field.

11. “Marlon does a great job facilitating
discussions
that go beyond just stats and hit at
empathetic fruitful discussions!
— Sharon Lee De La Cruz,
Yale University Asst. Director of
Science Education
“[Marlon] created a platform for
people who are formerly
incarcerated to speak their truth,
exercise their leadership, own
their narrative, and amplify the
humanity of all people who
experience incarceration.”
— Itunes Review
“Powerful &
inspirational podcast.
A must listen for
everyone—not just
justice involved
individuals.
— Itunes Review
“Each of these stories are so
powerful and
interesting. Marlon is a
phenomenal host who speaks
from a place of empathy and
intelligence.”
— Internet History Podcast
What Our Listeners Are Saying

12. Marlon Peterson
Marlon Peterson is the creator and host of the
Decarcerated Podcast. Marlon spent his entire 20's
inside of New York State prisons for his involvement in a
crime as a teenager. His writings have appeared in The
Nation, Ebony, Gawker, The Marshall Project, The
Crime Report, Black Press USA, Huff Post, and other
online publications. He believes people who has
experiences similar to his has the opportunity to
inspire and share new precedents for what justice
looks like. He considers all the work he does
peoplework.
In 2015, Ebony Magazine named Marlon one of the 100
most inspiring leaders in the Black community.

13. “
Decarcerated is a perception-shifting show…it’s outstanding, and…it’s
clearly groundbreaking.
”

14. Marlon Peterson
Help us Decarcerate the World
marlon@beprecedential.com
marlonpeterson.com