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October 12th-14th, 2014 
The Bellagio Hotel, Las Vegas 
Dealership Culture’s Effects 
on Profitability 
Andy Guelcher, General Manager 
Megan Barto, Marketing Director 
Ciocca Honda & Ciocca Hyundai Of Lebanon
Who Am I? 
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES
IPE GPE 
@andyguelcher @skeetle #DSES
Tweet-Worthy Tip: 
“Any employee can have a great idea 
– it’s when their idea is implemented & 
successful that makes the biggest 
impact #DSES” 
@andyguelcher @skeetle #DSES
ESI CSI 
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES 
Tweet-Worthy Tip: 
“It’s Very Expensive To Be A 
Bad Listener” 
#DSES
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES
Tweet-Worthy Tip: 
“I would never ask someone to do 
something I wouldn’t do myself.” 
#DSES 
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES
Negative Culture 
• High Turnover Rates 
• Management By Fear 
• Work Environment 
@andyguelcher @skeetle #DSES
Tweet-Worthy Tip: 
“It’s Very Expensive To Be A Jerk” 
#DSES 
@andyguelcher @skeetle #DSES
@andyguelcher @skeetle #DSES
Right Now…… 
• Random Cook-Outs 
• Dealership Improvement Meetings 
• Difference Maker Of The Month 
@andyguelcher @skeetle #DSES 
• Themed Dress Down Days
@andyguelcher @skeetle #DSES
October 12th-14th, 2014 
The Bellagio Hotel, Las Vegas 
Thank You! 
Please take a moment to 
rate my presentation in 
the DSES mobile app! 
Andy Guelcher - @andyguelcher 
Megan Barto - @skeetle 
Ciocca Honda & Ciocca Hyundai of Lebanon 
aguelcher@fcdealerships.com 
mbarto@fcdealerships.com

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Dealership Culture and its Effects on Long-Term Sustained Profitability

Editor's Notes

  1. AG can’t be here today because of personal reasons – however,I left him in this presentation because this presentation has a lot of him in it.
  2. Employees who have a sense that they’re valued team members – are contributing team members – start week with General Dealership Improvement Meetings – select 3 topics range from any department to anything that needs to be address – crack in stairs to improve wait time in F & I – case study that came out was salesperson a brought up idea F & I wait time – stop watch – give to customer here’s a stop watch, it’s going to take 15 minutes to get you into F & I, for every minute over, we’ll take $1 off the price of your car – IN Survey: time to complete paperwork in a 60 day period, increased by 1.5 points – and F & I PRU increased by $325/car new & used – INPUT PER THIS EMPLOYEE – INCREASED Gross per employee for total store by $1580 -any employee can have a great idea – it’s when their idea is implemented & successful that makes the biggest impact - - alternative is not continuously seeking input from your employees because you or your management team think you know it all, or you have the best way forward – remember to listen next time someone has an idea for you –whether they’re the janitor or the president – because not listening could prove to be very expensive!
  3. Employee Satisfaction = Customer Satisfaction How many times have you as a General Manager had a random cookout for your employees? How many times have you taken that 12 car a month sales person out to lunch and show a vested interested in their life? Family? Kids? Troubles? Show an interest.
  4. Would you as a General Manager expect your employees to do something you wouldn’t do? When is the last time you rolled up your sleeves & washed a car? That’s right – 8:30 PM on the last day of the month – you have 5 spots in line (what can you say – as Ice Cube says “today was a good day”) and you only have 1 in recon (the other called out….) – what do you do? You get back there & help wash cars!!
  5. It’s also expensive for your employees to be a jerk.