How dealership culture is directly related to profitability
Simple things you can do TODAY to create a positive culture
What effects a negative culture have on sustained profitability & growth
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Dealership Culture and its Effects on Long-Term Sustained Profitability
1. October 12th-14th, 2014
The Bellagio Hotel, Las Vegas
Dealership Culture’s Effects
on Profitability
Andy Guelcher, General Manager
Megan Barto, Marketing Director
Ciocca Honda & Ciocca Hyundai Of Lebanon
5. Tweet-Worthy Tip:
“Any employee can have a great idea
– it’s when their idea is implemented &
successful that makes the biggest
impact #DSES”
@andyguelcher @skeetle #DSES
17. Right Now……
• Random Cook-Outs
• Dealership Improvement Meetings
• Difference Maker Of The Month
@andyguelcher @skeetle #DSES
• Themed Dress Down Days
19. October 12th-14th, 2014
The Bellagio Hotel, Las Vegas
Thank You!
Please take a moment to
rate my presentation in
the DSES mobile app!
Andy Guelcher - @andyguelcher
Megan Barto - @skeetle
Ciocca Honda & Ciocca Hyundai of Lebanon
aguelcher@fcdealerships.com
mbarto@fcdealerships.com
Editor's Notes
AG can’t be here today because of personal reasons – however,I left him in this presentation because this presentation has a lot of him in it.
Employees who have a sense that they’re valued team members – are contributing team members – start week with General Dealership Improvement Meetings – select 3 topics range from any department to anything that needs to be address – crack in stairs to improve wait time in F & I – case study that came out was salesperson a brought up idea F & I wait time – stop watch – give to customer here’s a stop watch, it’s going to take 15 minutes to get you into F & I, for every minute over, we’ll take $1 off the price of your car – IN Survey: time to complete paperwork in a 60 day period, increased by 1.5 points – and F & I PRU increased by $325/car new & used – INPUT PER THIS EMPLOYEE – INCREASED Gross per employee for total store by $1580 -any employee can have a great idea – it’s when their idea is implemented & successful that makes the biggest impact -
- alternative is not continuously seeking input from your employees because you or your management team think you know it all, or you have the best way forward – remember to listen next time someone has an idea for you –whether they’re the janitor or the president – because not listening could prove to be very expensive!
Employee Satisfaction = Customer Satisfaction
How many times have you as a General Manager had a random cookout for your employees? How many times have you taken that 12 car a month sales person out to lunch and show a vested interested in their life? Family? Kids? Troubles? Show an interest.
Would you as a General Manager expect your employees to do something you wouldn’t do? When is the last time you rolled up your sleeves & washed a car? That’s right – 8:30 PM on the last day of the month – you have 5 spots in line (what can you say – as Ice Cube says “today was a good day”) and you only have 1 in recon (the other called out….) – what do you do? You get back there & help wash cars!!
It’s also expensive for your employees to be a jerk.