The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
The Asia Matters Report by Graham D BrownGraham Brown
1) Asia is a large economic bloc that is growing rapidly due to its large population and fast growing middle class. By 2030, two thirds of the world's middle class will live in Asia.
2) Asia's large cities and growing middle class represent major new markets that are driving innovation and growth. Asian companies like Alibaba are successfully tapping into these new consumer markets.
3) Trade within Asia is growing significantly and will become a major engine of global economic growth. Infrastructure investments like China's Belt and Road initiative aim to further strengthen trade and business connections within the region.
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
The Asia Matters Report by Graham D BrownGraham Brown
1) Asia is a large economic bloc that is growing rapidly due to its large population and fast growing middle class. By 2030, two thirds of the world's middle class will live in Asia.
2) Asia's large cities and growing middle class represent major new markets that are driving innovation and growth. Asian companies like Alibaba are successfully tapping into these new consumer markets.
3) Trade within Asia is growing significantly and will become a major engine of global economic growth. Infrastructure investments like China's Belt and Road initiative aim to further strengthen trade and business connections within the region.
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Mark Zuckerberg to Peter Drucker. Who inspires you? Don't forget to check out my free webinar series (link in the file)
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
The document presents statistics about social media privacy preferences of Generation Y:
- While 43% of managers think Gen Y does not care about privacy, 82% of Gen Y says privacy is important to them.
- Over half of teens check their privacy settings weekly and many block parents from posts or friends.
- Gen Y prefers more control over privacy on social media and many would use it more if given options like anonymity or nicknames.
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.
(GrahamDBrown) 5 ideas you should steal from Lego's marketingGraham Brown
Lego has successfully turned its fortunes around by focusing on its fans and understanding the context around its products rather than just the products themselves. The article outlines 5 ideas that Lego utilizes in their marketing strategy: 1) Focusing on the social and emotional context of what their products do for people rather than just the products, 2) Having buy-in from top leadership to view fans as core to their strategy, 3) Maintaining close contact with fans by "managing at eye-level", 4) Allowing fans to shape the brand narrative rather than trying to control it, and 5) Understanding their higher purpose in bringing people together through storytelling with their products.
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessGraham Brown
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Brands spend $ millions securing a few words of seconds from celebrities like David Beckham to endorse their projects.
Perfumes, clothing, sunglasses, mobile phones - the list goes on.
Yet, Lego gets it for free.
Social Media is a Promise (here's how to keep it) by Graham D Brown Graham Brown
The document discusses how social media promises to let customer stories be heard, but many top-down brands fail to deliver on this promise. It argues that brands should adopt a "bottom-up" approach like Lego, where customers are given control to tell their own stories and connect with each other, rather than the brand dictating the conversation. This approach of empowering customers has helped transform Lego into a successful brand by creating meaningful engagement and connections to what customers love. Indifference, not dislike, is the true enemy for brands in the current environment where attention is scarce.
The document discusses how marketing and branding has shifted from being defined by big advertising campaigns and awards to being defined through everyday customer interactions. It argues that today, 85% of brands are shaped by ordinary conversations people have about brands and everyday experiences with brands, rather than Hollywood-style marketing campaigns. It also notes that successful modern brands like Amazon, Lego, and Monster Energy focus on optimizing everyday touchpoints like customer service, retail experiences, and social media instead of prioritizing big advertising campaigns and awards. The era of brands being solely controlled through large marketing campaigns and big creative agencies defining brand narratives is coming to an end, as customers now have more influence over brands through online conversations and interactions.
Customer Experience is no longer about telling the brand storyGraham Brown
The document discusses how customer experience has shifted from brands telling their own story, to helping customers tell their story. It notes that the current media landscape features many voices and perspectives, rather than just the single brand narrative of the past. The author argues that brands should not be precious about their official story and instead should engage customers as partners rather than just recipients of marketing messages. This allows brands to better connect in today's pluralistic media world and win at customer experience.
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...Graham Brown
1) The book explores how today's youth are often not truly "digital natives" and see technology as a tool rather than an end in itself.
2) It warns that meaningful interactions for youth occur offline, not in virtual spaces, and technology is used to facilitate real-world meetings and events.
3) The book tells stories of how youth have hacked technologies to get around barriers, with these hacks later benefiting society through innovations like texting, Facebook, and instant messaging.
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Mark Zuckerberg to Peter Drucker. Who inspires you? Don't forget to check out my free webinar series (link in the file)
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
The document presents statistics about social media privacy preferences of Generation Y:
- While 43% of managers think Gen Y does not care about privacy, 82% of Gen Y says privacy is important to them.
- Over half of teens check their privacy settings weekly and many block parents from posts or friends.
- Gen Y prefers more control over privacy on social media and many would use it more if given options like anonymity or nicknames.
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.
(GrahamDBrown) 5 ideas you should steal from Lego's marketingGraham Brown
Lego has successfully turned its fortunes around by focusing on its fans and understanding the context around its products rather than just the products themselves. The article outlines 5 ideas that Lego utilizes in their marketing strategy: 1) Focusing on the social and emotional context of what their products do for people rather than just the products, 2) Having buy-in from top leadership to view fans as core to their strategy, 3) Maintaining close contact with fans by "managing at eye-level", 4) Allowing fans to shape the brand narrative rather than trying to control it, and 5) Understanding their higher purpose in bringing people together through storytelling with their products.
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessGraham Brown
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Brands spend $ millions securing a few words of seconds from celebrities like David Beckham to endorse their projects.
Perfumes, clothing, sunglasses, mobile phones - the list goes on.
Yet, Lego gets it for free.
Social Media is a Promise (here's how to keep it) by Graham D Brown Graham Brown
The document discusses how social media promises to let customer stories be heard, but many top-down brands fail to deliver on this promise. It argues that brands should adopt a "bottom-up" approach like Lego, where customers are given control to tell their own stories and connect with each other, rather than the brand dictating the conversation. This approach of empowering customers has helped transform Lego into a successful brand by creating meaningful engagement and connections to what customers love. Indifference, not dislike, is the true enemy for brands in the current environment where attention is scarce.
The document discusses how marketing and branding has shifted from being defined by big advertising campaigns and awards to being defined through everyday customer interactions. It argues that today, 85% of brands are shaped by ordinary conversations people have about brands and everyday experiences with brands, rather than Hollywood-style marketing campaigns. It also notes that successful modern brands like Amazon, Lego, and Monster Energy focus on optimizing everyday touchpoints like customer service, retail experiences, and social media instead of prioritizing big advertising campaigns and awards. The era of brands being solely controlled through large marketing campaigns and big creative agencies defining brand narratives is coming to an end, as customers now have more influence over brands through online conversations and interactions.
Customer Experience is no longer about telling the brand storyGraham Brown
The document discusses how customer experience has shifted from brands telling their own story, to helping customers tell their story. It notes that the current media landscape features many voices and perspectives, rather than just the single brand narrative of the past. The author argues that brands should not be precious about their official story and instead should engage customers as partners rather than just recipients of marketing messages. This allows brands to better connect in today's pluralistic media world and win at customer experience.
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...Graham Brown
1) The book explores how today's youth are often not truly "digital natives" and see technology as a tool rather than an end in itself.
2) It warns that meaningful interactions for youth occur offline, not in virtual spaces, and technology is used to facilitate real-world meetings and events.
3) The book tells stories of how youth have hacked technologies to get around barriers, with these hacks later benefiting society through innovations like texting, Facebook, and instant messaging.
4. Er zijn 1.8 miljard Als een op zichzelf
mobiel‐beziPende staand land zouden ze
jongeren in de wereld het grootste ter
wereld zijn
BRON MOBILEYOUTH 2011
www.MobileYouthAroundTheWorld.com
5. Tegen 2012 zal
één op vijf van
de mobiel‐
beziPende
jongeren leven
in India
BRON MOBILEYOUTH 2011
www.MobileYouthAroundTheWorld.com
6. Jongeren spenderen
jaarlijks $350 miljard
aan mobiele
diensten – of één op
Ken dollar van hun
beschikbaar
inkomen
BRON MOBILEYOUTH 2011
www.MobileYouthAroundTheWorld.com
7. 60% van de jongeren
slapen met hun mobiele
telefoon
BRON MOBILEYOUTH 2011
www.MobileYouthAroundTheWorld.com
8. Als ze moeten kiezen
om hun laatste $10 te
spenderen aan het
herladen van hun
telefoon of aan
voedsel, zou
80% van de jongeren
voor de telefoon
kiezen
BRON MOBILEYOUTH 2011
www.MobileYouthAroundTheWorld.com
11. In 2011 zullen jongeren
meer smartphones
kopen als een resultaat
van EARNED Media in
plaats van PAID Media
Dat betekent
Aanbeveling, geen
Reclame
BRON MOBILEYOUTH 2011
www.MobileYouthAroundTheWorld.com
12. “Populaire” merken
“Geliefde” merken
hebben 65% van het
hebben slechts 35%
marktaandeel van de
marktaandeel maar
mobiele markt en 20%
80% van de winst
van de winst
BRON MOBILEYOUTH
2011
www.MobileYouthAroundTheWorld.com