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![dctrl — studio for creative technology
Who we are
dctrl is a small, flexible, fast-moving and skilled team, independently owned and
profitable since its inception.
dctrl combines experience in strategy, data science, interactive design, software
engineering for web and mobile, analytics, social media and digital growth.
dctrl is your data-driven partner for the digital age.
3
dctrl [di:ken’troul] is a digital consulting agency with a clear vision
and over 17 years of passion
ABOUT US](https://image.slidesharecdn.com/d-agencyprofile-200711143318/85/dctrl-Agency-Profile-3-320.jpg)
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dctrl Agency Profile
dctrl is an independent digital consulting agency focused on creative technology and digital transformation, combining strategy, data science, design, and software engineering. With over 17 years of experience, dctrl aims to develop innovative solutions that enhance brand communication and drive business growth, emphasizing partnerships, transparency, and data-driven strategies. They offer a range of services including UX design, technological development, and growth strategies to clients across various industries.
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dctrl Agency Profile
- 1. dctrl — studiofor creative technology dctrl — studio for creative technology we’re building the future of digital transformation
- 2. dctrl — studiofor creative technology 01 About Us We unite strategy, data, design & technology to enable growth. SECTION2
- 3. dctrl — studiofor creative technology Who we are dctrl is a small, flexible, fast-moving and skilled team, independently owned and profitable since its inception. dctrl combines experience in strategy, data science, interactive design, software engineering for web and mobile, analytics, social media and digital growth. dctrl is your data-driven partner for the digital age. 3 dctrl [di:ken’troul] is a digital consulting agency with a clear vision and over 17 years of passion ABOUT US
- 4. dctrl — studiofor creative technology What we do Since inception, there has been one goal for dctrl — to work creatively, effectively and above all, differently from anything else in the marketplace. We develop solutions and experiences using technology in smart, interrelated ways that support brand and communication strategies. We work with open clients to clarify their stories and create tangible experiences that will set them apart from the competition and connect with their customers. We have extensive experience with mobile applications and data driven websites. 4 We transform data into value and business impact. ABOUT US
- 5. dctrl — studiofor creative technology Our Approach We believe that data-based technology is the main driver of today’s communication and culture. We see our responsibility to constantly push the boundaries of what can be done with digital technology. We aim to build long term relationships with our clients and partners based on transparency, collaboration and trust. We believe in creative freedom, curiosity and quality over quantity. We believe good products/services require good development. 5 The principles which shape our work and how we collaborate ABOUT US
- 6. dctrl — studiofor creative technology Our Values 6 Our values define who we are. How we work and grow together. ABOUT US We make great technology. We are intolerant of intolerance. We default to transparency, truth & trust. We choose positivity & happiness. We work smarter, not harder. We choose simple processes. We work everywhere we want. We give preference to autonomy. We pursue personal growth. 02 We keep everything we do professional. 01 We make time for reflection. 03 04 We support openness & interoperability. 06 05 07 08 10 09 11 12
- 7. dctrl — studiofor creative technology Timeline 7 Over 20 years of passion. ABOUT US 2019 Part of the “Achtgrad AG - Digital Excellence” agency network dctrl leaves Achtgrad AG and is again an independent digital agency . Founding member of “digitalMedLab”, a mHealth R&D company. 2006 2009 dctrl gets a registered trademark (™) Co-organisator of international conference “Flash at the lake”, Zurich 2005 Founding member of “Swiss Flash User Group” (SFUG) 2000 2003 Founded in Zurich, Switzerland by Roberto Eberhard and Andreas Lorenz Transformed into a private limited company (Ltd. / GmbH / Sarl) 2012 2010
- 8. dctrl — studiofor creative technology Our Office dctrl — studio for creative technology Konradstrasse 17, 8005 Zurich, Switzerland 0041 - 44 - 271 9828 hello@dctrl.ch https://dctrl.ch 8 Get in contact. ABOUT US
- 9. dctrl — studiofor creative technology 02 Services Everything you need to make a successful digital product, and nothing more. SECTION9
- 10. dctrl — studiofor creative technology Business Fields 10 A full spectrum of services & consulting, founded on our four core competencies SERVICES Strategy TechnologyUX Design Growth
- 11. dctrl — studiofor creative technology Strategy 11 We help organizations see around corners and discover new opportunities. SERVICES ● Business requirements development ● Consumer research and user personas ● Usability audits and expert reviews ● Digital brand strategy ● Social media strategy ● Digital marketing strategy ● Regulatory consulting (GDPR, MDI, HIPAA) ● Digital health consulting ● Security consulting
- 12. dctrl — studiofor creative technology UX Design 12 We create cohesive visual identities and scalable brand strategies, that connect with audiences and support brand goals and growth. SERVICES ● Information architecture ● Identity and corporate design ● Interaction and visual design ● Interactive prototyping ● Design systems ● Visualisation ● UX-/UI-design ● Social media design ● Web & mobile design
- 13. dctrl — studiofor creative technology Technology 13 Our approach is an integrated, specialized process that focuses on making good experiences great. SERVICES ● Technical architecture & requirements ● Front- & backend development ● API design, development & monitoring ● Mobile app development (Android/iOS) ● WordPress theme & plugin development ● POS design & development ● Social media development ● Information security ● Quality assurance testing
- 14. dctrl — studiofor creative technology Growth 14 Measure performance to draw insights and increase ROI. SERVICES ● Grow hacking ● Social media marketing ● Search engine marketing (SEM) ● Search engine optimisation (SEO) ● Inbound campaigning ● Newsletter marketing (CRM) ● Measurement, monitoring & analytics ● Site maintenance and management ● Training
- 15. dctrl — studiofor creative technology 03 Process Data driven development flows through everything we do. SECTION15
- 16. dctrl — studiofor creative technologydctrl — studio for creative technology Key Stages in our Project Lifecycle 16 PROCESS ANALYSIS DESIGN TESTING GROWTH STRATEGY DEVELOPMENT LAUNCH Transform strategies into innovative digital solutions. 3 - 9 days Optimise your digital image, from front- to backend. 2 - 9 weeks Translate business needs into data- driven solutions. Measure performance to draw insights and increase ROI. See around corners and discover new opportunities. 2 - 5 days 2 - 5 days 1 - 3 days 1 day unlimited Automated testing to ensure the stability of the solution. Executing product launch and start monitoring.
- 17. dctrl — studiofor creative technology 04 Device Channels Delivering effective digital user experiences across browsers, operating systems, wearables, IoT and mobile devices. SECTION17
- 18. dctrl — studiofor creative technologydctrl — studio for creative technology Multi Screen Experiences 18 Delivering effective user experiences across all operating systems and devices. DEVICE CHANNELS
- 19. dctrl — studiofor creative technology 05 Partnerships We're particular about the quality of our work, so we're also very selective about our partnerships. SECTION19
- 20. dctrl — studiofor creative technology A fluid network to help you scale 20 Offer a wider breadth of more sophisticated solutions PARTNERSHIPS — Integration partners — Research partners — Marketing partners
- 21. dctrl — studiofor creative technology A fluid network to help you scale 21 Offer a wider breadth of more sophisticated solutions PARTNERSHIPS — Hosting partners — Analytics partners — Developer network— CRM partners
- 22. dctrl — studiofor creative technology A fluid network to help you scale 22 Offer a wider breadth of more sophisticated solutions PARTNERSHIPS — Service partners — API developer network
- 23. dctrl — studiofor creative technology 06 Experience Fusing digital strategy with experience to accelerate growth and effectiveness. SECTION23
- 24. dctrl — studiofor creative technology Business Areas 24 We have successfully developed and executed digital experiences in a wide range of industries. EXPERIENCE Insurance Life Science Media NGO’s Sport Technology Telecom Tourism Advertising Architecture Culture Fashion Food Finance Government Healthcare
- 25. dctrl — studiofor creative technology 07 Clients Clients who believe that technology can make a difference to their business over the long term. SECTION25
- 26. dctrl — studiofor creative technologydctrl — studio for creative technology dctrl + Client = One Team Clients who are ready to go beyond practiced processes to achieve new goals. 26 We look for clients who are passionate about what they do. CLIENTS Clients who embrace change over incrementalism. Clients who like healthy debate and are looking for a collaborative relationship. Clients who believe in the power of creativity and are ready to take a calculated risk to achieve breakthrough results.
- 27. dctrl — studiofor creative technology Selected Brands* 27 Our clients. Our passion. CLIENTS * of more than 128 clients
- 28. dctrl — studiofor creative technology 08 Projects* The following selection of projects illustrate the range of services we offer. SECTION28 * of more than 277 projects
- 29. dctrl — studiofor creative technology Role Year Agency Client Roger Federer Credit Suisse 29 Credit Suisse sponsoring website for the world's best tennis player. PROJECTS Noise, Zurich 2013 - 2015 Design, Development, Maintenance
- 30. dctrl — studiofor creative technology Role Year Agency Client Novartis Novartis Pharma, Rotkreuz 30 Raise hypertension awareness with a mobile app for Android and iPhone PROJECTS Next AG, Zurich 2014 - today Strategy, Regulation, Design, API, Development
- 31. dctrl — studiofor creative technology Role Year Agency Client Alpiq Alpiq, Zurich 31 An interactive POS System for external sales team. PROJECTS — 2016 - 2018 Strategy, Design, API, Development, Maintenance
- 32. dctrl — studiofor creative technology Role Year Agency Client MAN MAN, Munich 32 Website for Europe’s leading transportation company. PROJECTS — 2015 Strategy, Design
- 33. dctrl — studiofor creative technology Role Year Agency Client Osys Osys, Zurich 33 Interactive POS System to show the company services at trade shows. PROJECTS — 2011 Design, Development
- 34. dctrl — studiofor creative technology Role Year Agency Client Chr. Scherrer Christian Scherrer, Zurich 34 Promoting ex-Alinghi sailor and one of the best swiss racing skippers. PROJECTS — 2012 - today Strategy, Design, Development
- 35. dctrl — studiofor creative technology Role Year Agency Client Emmi Emmi, Luzern 35 Ice-cream card editor for the external sales team to attract new customers. PROJECTS Webmanufaktur, Bern 2006 - 2010 Strategy, Design, Development
- 36. dctrl — studiofor creative technology Role Year Agency Client Die Post Die Post, Bern 36 Campaign landing page and online video editor. PROJECTS — 2005 Strategy, Design, Development
- 37. dctrl — studiofor creative technology Role Year Agency Client VMTG Musikschulen TG, Frauenfeld 37 A new website for the music schools of the canton of Thurgau. PROJECTS — 2020 (in development) Strategy, Branding, Design, Development
- 38. dctrl — studiofor creative technology 09 Use Case A new digital communication strategy for Schweizer Brot. SECTION38
- 39. dctrl — studiofor creative technology Branding 39 Bold creative concepts bring strategies to life across multiple touch- points (on- & offline). SCHWEIZER BROT
- 40. dctrl — studiofor creative technology Website & Blog ● Search engine optimized ● Social media optimized ● A/B tested ● Sharable content of high quality ● Localized in De/Fr 40 The central hub in the digital marketing mix of Schweizer Brot. SCHWEIZER BROT
- 41. dctrl — studiofor creative technology Landingpages ● Catch traffic from social media ● Content generation (SEO) ● Call to action 41 Deepen contacts, establish dialogue. SCHWEIZER BROT
- 42. dctrl — studiofor creative technology Social Media ● Followers, sharing, likes, comments (engagement) ● Consumer generated content ● Consumer engagement ● Content/Product promotion ● Drive traffic to campaign pages ● Brand awareness 42 Supporting dialogue- oriented communication. SCHWEIZER BROT
- 43. dctrl — studiofor creative technology YouTube ● Portraits ● Brotmoment ● Lifehacks ● Food waste ● Recipes 43 Spreading inspiration for Swiss bread. SCHWEIZER BROT
- 44. dctrl — studiofor creative technology Newsletter ● Personalized and A/B optimized content ● E-Mail automation ● Lifecycle marketing ● Drive traffic to campaign pages 44 Maintaining and intensifying relationships. SCHWEIZER BROT
- 45. dctrl — studiofor creative technology Inbound ● Increases visibility ● Build brand awareness ● Educates consumers ● Increases trust and credibility ● Generate quality traffic 45 Delivering the right information at the right time in the right place. SCHWEIZER BROT
- 46. dctrl — studiofor creative technology Advertising 46 Strengthen the brand in industry-relevant media. SCHWEIZER BROT
- 47. dctrl — studiofor creative technology Label ● Educate gastronomy industry ● Access opinion leaders ● Increase bread consumption 47 Multipliers in the gastronomy with “Best of Swiss Gastro”. SCHWEIZER BROT
- 48. dctrl — studiofor creative technologydctrl — studio for creative technology Key Figures (01.03.2020) 48 SCHWEIZER BROT 800’000 Annual website visitors 221’000 Annual YouTube video views 15’800 Newsletter subscribers 16’500 Follower on Facebook 2’600 Follower on Instagram 1’300 Annual media clippings 4’600’000 Impressions on Google Search 1’600’000 Annual website page views
- 49. dctrl — studiofor creative technology 10 Spin-off Reducing costs, increasing access and improving quality and efficiency in healthcare. SECTION49
- 50. dctrl — studiofor creative technology Role Year Agency Client digitalMedLab 50 R&D of mobile based digital healthcare solutions. DIGITALMEDLAB https://digitalmedlab.com digitalMedLab was launched in 2010 as a joint lab between dctrl — studio for creative technology and Sigam Public Health (Basel/Switzerland) to harness the power of wireless technologies to improve health outcomes. We achieve this goal, by building easy to use and cutting-edge software applications with a high design standard, which requires minimal learning time and contains all the relevant features to make them essential clinical tools, thereby ensuring high standards of security and privacy. ⟶
- 51. dctrl — studiofor creative technology Role Year Agency Client Dr. Martin Denz, MD President Swiss Association for TeleMedicine & Health eHealth Dr. Fridolin Marty economiesuisse Health Policy Dr. Martin Denz, MD President Swiss Association for TeleMedicine & Health eHealth Ursula Stalder, lic. phil. I/Prof. Lucerne University of Applied Sciences and Arts Marketing & Communication Advisory Board 51 Guidance and long-term vision to keep digitalMedLab growing in the right direction. DIGITALMEDLAB
- 52. dctrl — studiofor creative technology Challenges in modern Wound Care 63% of nursing time is dedicated to wound management 52 «It is a silent epidemic» — The WoundReach Foundation DIGITALMEDLAB ● 400 million persons suffering from chronic wounds ● In the U.S., wound care is a $22 billion/year problem ● One episode of leg ulcer care costs more than $40‘000 ● 73’000 amputations are performed on people with leg ulcer in the U.S. per year 50% of nursing time is used for 3% of population with chronic wounds
- 53. dctrl — studiofor creative technology +WoundDesk 53 Reduce costs, errors — and get more time for the patients. DIGITALMEDLAB ● Mobile app ● Dashboard administration ● Wound analytics ● Wound report ● Open Health API ● Device management ● Support desk ● Translation center Already +8000 nurses, physicians and wound care specialists worldwide using +WoundDesk for the management of chronic wounds.
- 54. dctrl — studiofor creative technology Mobile App ● Wound assessment and documentation ● Semi-automated wound measurement ● Decision support system ● Guidelines with updated medical informations ● Secure data exchange with external providers 54 Wound documentation at the point of care. DIGITALMEDLAB
- 55. dctrl — studiofor creative technology Wound Report ● Exchange of wound assessments ● Review of consultations ● Feedback from external specialists 55 Share wound assessment data with external specialists. DIGITALMEDLAB
- 56. dctrl — studiofor creative technology Administration ● Team & patient data management ● Patient wound consultation review ● Team access rights management ● Push notifications ● Guidelines editor ● Product editor 56 Manage health data in one place from any location. DIGITALMEDLAB
- 57. dctrl — studiofor creative technology Analytics ● Data-based decision-making ● Real-time and location based medical data ● Improved resources allocation ● Customised to your needs 57 Better wound insights, better outcomes. DIGITALMEDLAB
- 58. dctrl — studiofor creative technology App Store ● Digital distribution of customised +WoundDesk Mobile App’s ● Invite and notify your team about new releases ● Track and manage downloads 58 Secure app distribution & device management. DIGITALMEDLAB
- 59. dctrl — studiofor creative technology Support Desk ● E-Mail support (business hours) ● Phone support (business hours) ● Online support center (24/7) ● Personal account manager 59 Report and track support queries from anywhere. DIGITALMEDLAB
- 60. dctrl — studiofor creative technology Translation ● English ● German ● French ● Italian (in progress) ● Portuguese (in progress) 60 One point to translate +WoundDesk in any language. DIGITALMEDLAB
- 61. dctrl — studiofor creative technology 11 Products By developing internal products we’re looking for ways to make tech more friendly and accessible, for our clients and their ultimate users. SECTION61
- 62. dctrl — studiofor creative technology MonitR MonitR is the easiest and affordable way to analyse your social media accounts, campaigns and website in real-time. 62 Data analysis. Simplified. PRODUCTS
- 63. dctrl — studiofor creative technology Thank you! Andreas Lorenz Founder & Head of Technology al@dctrl.ch For further information & insights please visit: https://dctrl.ch For up-to-date news follow us on: FIN63
- 64. dctrl — studiofor creative technology Annex SECTION64
- 65. dctrl — studiofor creative technology Selected Speaks & Lectures 65 Spreading ideas and knowledge. ANNEX 2004 Hochschule für Wirtschaft Luzern Institute für Wirtschaftskommunikation IWK, Multimedia Unit, diploma co-adviser 2002 Kunsthochschule Zürich Interactive Design Unit, lecture Lectures 2010 SAE Institute Zurich lecture about rich internet application development Hochschule der Künste Luzern expert at MAS diploma 2005 - 2006 Hochschule für Wirtschaft Luzern Online-Communication Unit, guest-lecturer for it-engineering
- 66. dctrl — studiofor creative technology Selected Speaks & Lectures 66 Spreading ideas and knowledge. ANNEX 2015 Health 2.0, “Tools for Provider Communication”, Barcelona SGO Herbsttagung “Digitale Transformation”, Zurich ZHAW, “CTI Entrepreneurship”, Winterthur ZHAW, “Startup Lessons learned”, Winterthur University of Basel, Workshop “Measurements in Health & Sports”, Basel Speaks 2020 2. Intern. E-Healthcare Application Summit, Winterthur 2018 Digital Connect, “The future of mobile health care”, Sierre 2016 Last Thursday @ ETHZ, “Connecting Dots between Health and Technology”, UX-Design, Zurich SMAMA “Mobile Data and Data Security”, Zurich
- 67. dctrl — studiofor creative technology Selected Speaks & Lectures 67 Spreading ideas and knowledge. ANNEX 2000 - 2009 Swiss Flash User Group, several lectures about Flash, Flex, Action Script, ANT etc., Zurich 2005 Macromedia Academy School, “Flash 8 overview”, Kloten Speaks 2014 SMAMA Fachevent #4, “Mobile Startups”, Zurich Mobile Monday, “Mobile Health & Wearables”, Zurich 2013 Origo Innovation Congress, “Internet of Everything”, Frauenfeld 2009 Flash at the Lake, “Flex - Continuous Integration”, Zurich
- 68. dctrl — studiofor creative technology Selected Publications 68 Our work is regularly mentioned in magazines and books. ANNEX 2006 Online PC, Die Internet- und PC-Zeitung der Schweiz, Zurich PAGE, Das Magazin für Digitale Gestaltung & Medienproduktion, Hamburg 2005 MX Magazin, Das Magazin für Macromedia Anwender, Frankfurt InfoWeek, Das Schweizer IT-Magazin, Zurich Newspapers / Magazines 2016 MedInside, “Schweizer Innovationen an der Health 2.0″, Zurich SonntagsZeitung, “+WoundDesk: App der Woche”, Zurich 2015 Medical Tribune Public, “Neue App für Hypertoniker”, Basel 2012 NZZ/Scorecard, “Mobile Apps im medizinischen Alltag”, Zurich
- 69. dctrl — studiofor creative technology Selected Publications 69 Our work is regularly mentioned in magazines and books. ANNEX 2002 Webdesign Index 3, The Pepin Press, Amsterdam, ISBN 90 5768 0459 2002 E-Project 01 - The most creative websites around the world, HarperCollins Intern., Hong Kong, ISBN 0 06 008764 1 2001 Inertia - Visual Culture, Budapest, Hungary, ISBN 963 00 9451 7 Books 2015 Reliability & Accuracy of Wound Surface Measurement using Mobile Technology, International Society for Telemedicine & eHealth, Basel, ISSN 1998-5509 2007 Webdesign Index 7, The Pepin Press, Amsterdam 2004 Webdesign Index 5, The Pepin Press, Amsterdam, ISBN 90 5768 0637
- 70. dctrl — studiofor creative technology Recognitions 70 Our efforts to provide our clients with outstanding services & innovative products. ANNEX 2015 Finalist Digital Health Innovation Award, Munich, Germany Best application for overall healthcare system, Hacking Health, Strasbourg, France 2006 Die besten 200 Websites der Schweiz, the website “Instant Karma” was nominated by the it magazin Anthrazit as one of the 10 best corporate websites for 2006, Zurich, Switzerland Awards & Mentions 2020 2019 Global Digital Health 100, Journal of mHealth, UK 2018 Finalist IFAS Innovation Challenge 2018, Cosanum, Zurich, Switzerland 2017 2016 Global Digital Health 100, Journal of mHealth, Skipton, UK 2015 Finalist AppCircus @ ConHit/Messe Berlin, Berlin, Germany
- 71. dctrl — studiofor creative technology Recognitions 71 Our efforts to provide our clients with outstanding services & innovative products. ANNEX Awards & Mentions 2004 American Design Award, silver award for the website of the fashion label “Instant Karma”, USA 2001 Stiftung Jugend & Wirtschaft, gold award for the website/cd- rom “Schadenfreunde” of the Schweizerischer Versicherungsverband, Bern, Switzerland