Best Supporting Role: Social Care takes Center Stage

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Customer care doesn’t often receive top billing. Practically by definition, it plays a supporting role. But today, social care is an extension of marketing and it needs to shine. Learn about the award-worthy customer experiences that Hyatt is providing to customers every day and how they direct an all-star cast to organize and scale social care programs. See how sensational social care can leave a lasting impression on customer relationships (and your business!)

Best Supporting Role:
Social Care takes
Center Stage
Spredfast
#SFSummit

Spredfast
#SFSummit
Social Care,
#InaHya World
Dan Moriarty
@iamdanmoriarty

A couple of things you probably
don’t know…
Spredfast
#SFSummit
1.  Branded House vs. House of
Brands
2.  Care (Our diﬀerentiator)

Our Brands live at the
intersection of our
marketing, our
employees & our guests.
Spredfast
#SFSummit

…and are nothing more
than the sum of our
collective experiences.
Spredfast
#SFSummit

Spredfast
#sfSummit
We don’t need to be
passengers here. Guests
are sharing moments &
we can impact their
experiences in magical
ways.
Spredfast
#SFSummit

It’s not all about social media. It’s about being a more
social business.
Spredfast
#SFSummit

…and so we created ‘The
Control Room’
Spredfast
#SFSummit

We’re rather good at it
(/humble brag)
Spredfast
#SFSummit

5 things I’d like to have
known before we started
this eﬀort…
Spredfast
#SFSummit

1. Nothing matters more
than the people behind it
Spredfast
#SFSummit

2. You need to invest in new
methods of training these
people
Spredfast
#SFSummit

3. Picking the right
technology partner is
absolutely crucial
Spredfast
#SFSummit

4. Connection & Education
with Operations team makes
or breaks the eﬀort
Spredfast
#SFSummit

5. There’s no such thing as a
beta test here // There’s no
going back
Spredfast
#SFSummit

…and possibly the coolest
thing is that…
Spredfast
#SFSummit

There’s no argument about
ROI.
Spredfast
#SFSummit

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Best Supporting Role: Social Care takes Center Stage

1. Best Supporting Role: Social Care takes Center Stage Spredfast #SFSummit

2. Spredfast #SFSummit Social Care, #InaHya World Dan Moriarty @iamdanmoriarty

3. A couple of things you probably don’t know… Spredfast #SFSummit 1.  Branded House vs. House of Brands 2.  Care (Our diﬀerentiator)

4. Our Brands live at the intersection of our marketing, our employees & our guests. Spredfast #SFSummit

5. …and are nothing more than the sum of our collective experiences. Spredfast #SFSummit

6. Spredfast #sfSummit We don’t need to be passengers here. Guests are sharing moments & we can impact their experiences in magical ways. Spredfast #SFSummit

7. It’s not all about social media. It’s about being a more social business. Spredfast #SFSummit

8. …and so we created ‘The Control Room’ Spredfast #SFSummit

9. We’re rather good at it (/humble brag) Spredfast #SFSummit

10. 5 things I’d like to have known before we started this eﬀort… Spredfast #SFSummit

11. 1. Nothing matters more than the people behind it Spredfast #SFSummit

12. 2. You need to invest in new methods of training these people Spredfast #SFSummit

13. 3. Picking the right technology partner is absolutely crucial Spredfast #SFSummit

14. 4. Connection & Education with Operations team makes or breaks the eﬀort Spredfast #SFSummit

15. 5. There’s no such thing as a beta test here // There’s no going back Spredfast #SFSummit

16. …and possibly the coolest thing is that… Spredfast #SFSummit

17. There’s no argument about ROI. Spredfast #SFSummit

Best Supporting Role: Social Care takes Center Stage

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