We need to remember that there are success stories from our parents' generation, in the 1980s, of fighting the climate change issues of their time. These were the Hole in the Ozone Layer and Acid Rain. They got together and addressed it. This presentation looks back at what that was about, and how they fought it. We need to take lessons from their playbook, and speak up whenever we hear the doom and gloom voices saying it's all hopeless nowadays!
Ethics and sustainable development(cosmocratic) july 2009theapparition
This document outlines a proposed "Declaration of Interdependence" with 12 articles that argue for increased cooperation and development of space resources to address pressing technological and ecological crises facing humanity. The key points are:
1) Our society is on track for a technological and ecological catastrophe that could kill 90% of people unless we change course.
2) Opening space resources through activities like asteroid mining and solar power satellites could provide virtually limitless energy and materials to power an eco-technological revolution to avert disaster and ensure prosperity for all.
3) We must cooperate through positive-sum games, not compete through negative-sum games, if we are to successfully develop space and survive looming crises on Earth.
Mariwan hama saeed international approaches against global warmingMariwan Hama Said
This document discusses international approaches to addressing global warming. It outlines agreements made at Rio de Janeiro in 1992, Kyoto in 1997, and COP21 in Paris in 2015 to establish frameworks and commitments around reducing carbon emissions and mitigating climate change. The conclusions emphasize that while agreements are important, real action and solutions will require global cooperation to respect the planet and work towards a healthy environment for future generations.
Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature's patterns and strategies. It is based on the idea that nature has already solved many problems humans are facing. Biomimicry can be applied at the level of organisms, their behaviors, and ecosystems. Architecture has a long history of drawing inspiration from nature, from tree-inspired columns to more contemporary biomimetic designs. The Palm Islands in Dubai are an example of biomimetic architecture that imitates the shape of palm trees at the organism level. They were constructed using innovative engineering techniques like vibro-compaction of sand and GPS mapping.
Social Impact of Technology Powerpoint - Michael Westlake -mwestlake94
The document discusses the risks to the planet from increasing technology use. As more technology is made, transported, and used every day, resources are depleted and waste piles up with no plan to dispose of it safely. Vehicles in particular contribute greatly to pollution through emissions. The greenhouse effect traps heat in the atmosphere, melting ice and threatening water supplies as technology use continues to grow unsustainably. The life of the planet is at risk unless steps are taken to protect it from the pollution caused by ubiquitous technology.
This document summarizes a student project on climate change and COVID-19. It discusses how climate change is causing global warming and its effects. It then outlines the main points of the project, including discussing climate change, its causes and future impacts, potential solutions, and how COVID-19 relates. The project aims to raise awareness of unnecessary climate change and help the government during the pandemic by raising awareness and supplying basic needs to people. It describes the team members and their roles, and includes photos of some activities like tree planting and distributing masks in slum areas.
Carbon offsets are promoted as reducing greenhouse gas emissions but they actually increase pollution and harm the environment. While companies and politicians support carbon offsets as easy and profitable solutions, engineers are developing truly eco-friendly technologies that could replace offsets. However, a focus on money over the health of the planet has prevented governments from implementing better green alternatives and addressing the root causes of climate change.
RACE reading material series - Ozone depletionraceforgreen
The 1987 Montreal Protocol has been very effective in resolving the Ozone layer Depletion. In the 1970s, scientists discovered that chlorofluorocarbons (CFCs) were destroying the ozone layer. This was causing a drastic thinning of the ozone layer over Antarctica known as the "ozone hole." In response, the 1987 Montreal Protocol established regulations to phase out ozone-depleting substances on a global scale. Since its implementation, research shows the ozone layer is beginning to recover and the effects of depletion have been mitigated by the Montreal Protocol.
Ethics and sustainable development(cosmocratic) july 2009theapparition
This document outlines a proposed "Declaration of Interdependence" with 12 articles that argue for increased cooperation and development of space resources to address pressing technological and ecological crises facing humanity. The key points are:
1) Our society is on track for a technological and ecological catastrophe that could kill 90% of people unless we change course.
2) Opening space resources through activities like asteroid mining and solar power satellites could provide virtually limitless energy and materials to power an eco-technological revolution to avert disaster and ensure prosperity for all.
3) We must cooperate through positive-sum games, not compete through negative-sum games, if we are to successfully develop space and survive looming crises on Earth.
Mariwan hama saeed international approaches against global warmingMariwan Hama Said
This document discusses international approaches to addressing global warming. It outlines agreements made at Rio de Janeiro in 1992, Kyoto in 1997, and COP21 in Paris in 2015 to establish frameworks and commitments around reducing carbon emissions and mitigating climate change. The conclusions emphasize that while agreements are important, real action and solutions will require global cooperation to respect the planet and work towards a healthy environment for future generations.
Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature's patterns and strategies. It is based on the idea that nature has already solved many problems humans are facing. Biomimicry can be applied at the level of organisms, their behaviors, and ecosystems. Architecture has a long history of drawing inspiration from nature, from tree-inspired columns to more contemporary biomimetic designs. The Palm Islands in Dubai are an example of biomimetic architecture that imitates the shape of palm trees at the organism level. They were constructed using innovative engineering techniques like vibro-compaction of sand and GPS mapping.
Social Impact of Technology Powerpoint - Michael Westlake -mwestlake94
The document discusses the risks to the planet from increasing technology use. As more technology is made, transported, and used every day, resources are depleted and waste piles up with no plan to dispose of it safely. Vehicles in particular contribute greatly to pollution through emissions. The greenhouse effect traps heat in the atmosphere, melting ice and threatening water supplies as technology use continues to grow unsustainably. The life of the planet is at risk unless steps are taken to protect it from the pollution caused by ubiquitous technology.
This document summarizes a student project on climate change and COVID-19. It discusses how climate change is causing global warming and its effects. It then outlines the main points of the project, including discussing climate change, its causes and future impacts, potential solutions, and how COVID-19 relates. The project aims to raise awareness of unnecessary climate change and help the government during the pandemic by raising awareness and supplying basic needs to people. It describes the team members and their roles, and includes photos of some activities like tree planting and distributing masks in slum areas.
Carbon offsets are promoted as reducing greenhouse gas emissions but they actually increase pollution and harm the environment. While companies and politicians support carbon offsets as easy and profitable solutions, engineers are developing truly eco-friendly technologies that could replace offsets. However, a focus on money over the health of the planet has prevented governments from implementing better green alternatives and addressing the root causes of climate change.
RACE reading material series - Ozone depletionraceforgreen
The 1987 Montreal Protocol has been very effective in resolving the Ozone layer Depletion. In the 1970s, scientists discovered that chlorofluorocarbons (CFCs) were destroying the ozone layer. This was causing a drastic thinning of the ozone layer over Antarctica known as the "ozone hole." In response, the 1987 Montreal Protocol established regulations to phase out ozone-depleting substances on a global scale. Since its implementation, research shows the ozone layer is beginning to recover and the effects of depletion have been mitigated by the Montreal Protocol.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
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Day two of climate change talks
1. WHAT DO I NEED TO
KNOW ABOUT CLIMATE
CHANGE?
DAY TWO: REASONS TO BE OPTIMISTIC THAT WE CAN TACKLE GLOBAL WARMING!
GUP-SHUP SESSIONS
MOHUA MUKHERJEE
FEBRUARY 2021
2. DAY TWO: OVERVIEW
THIS PRESENTATION TELLS THE STORY OF AN OLDER GENERATION OF PRODUCTS THAT USED TO BE MADE
USING GASES THAT CONTAIN SUBSTANCES WHICH HARM OUR PLANET, WHICH WE NO LONGER USE!
WE NEED TO KNOW ABOUT THESE GASES BECAUSE THEY USED TO BE ASSOCIATED WITH EVERYDAY PRODUCTS
OUR PARENTS AND GRAND-PARENTS WERE REGULARLY USING!
THESE GASES OF THE 1970s and 1980s CAUSED HARM TO THE OZONE LAYER, BY CREATING A HOLE IN IT THAT
WAS EXPANDING IN SIZE—THEY ARE ODP GASES (“OZONE DEPLETING POTENTIAL”--details to follow)
A HOLE IN THE OZONE LAYER EXPOSES US TO HARMFUL UV RADIATION FROM THE SUN, AND GREATLY
INCREASES THE RISK OF SKIN CANCER AND CATARACTS
OUR CHALLENGE TODAY, IN THE PAST TWO DECADES, COMES FROM “HEAT-TRAPPING GASES” (CALLED
GREENHOUSE GASES) AS THEY CAUSE THE EARTH’S AVERAGE TEMPERATURE TO RISE AT AN INCREASING RATE
THIS IS CALLED GLOBAL WARMING. A RISE IN THE EARTH’S AVERAGE TEMPERATURE CREATES EVER MORE
FREQUENT NATURAL DISASTERS SUCH AS FLOODING, HURRICANES, DROUGHTS, HEATWAVES.
IT ALSO CAUSES SEA LEVEL RISE, GLACIER MELT, PERMAFROST MELT, AND RISK OF NEW DISEASES.
VAST AREAS BECOME TOO HOT TO LIVE IN, AND CANNOT SUPPORT LIFE FOR PEOPLE, PLANTS AND ANIMALS.
THIRTY YEARS AGO, WHEN THE SCIENTIFIC EVIDENCE POINTED TO THE LINK BETWEEN OUR ACTIVITIES AND
THE HOLE IN THE OZONE LAYER, THE WHOLE WORLD MOBILIZED TO STOP IT. IT WORKED!
THAT WAS IN 1987. NOW IT IS OUR TURN—OUR CHALLENGE IS GREATER, BUT WE CAN DO IT AGAIN
LET’S LOOK AT WHAT OUR PARENTS AND GRANDPARENTS DID AND INSPIRE OURSELVES!
3. SIMILARITIES BETWEEN THE OZONE HOLE STORY OF
THE 1970s AND THE GLOBAL WARMING STORY OF THE
2000s
In the 1970s and 80s, scientists pointed out that some human daily activities were
gradually creating dangerous conditions for all inhabitants of the planet
Humans unwittingly made and used products that released gases which were
damaging our entire planet.
These gases were not creating direct harm to the users, so they were not noticed for
a long time.
The gases from everywhere, were causing damage to the ozone layer over the
Antarctic (where no one lived)—our previous generations tackled those successfully
in 1987. The ozone layer should be good again by 2050.
They solved it together by every country agreeing to phase out their use of such
dangerous gases on a timetable.
4. SIMILARITIES BETWEEN THE OZONE HOLE STORY OF
THE 1970s AND THE GLOBAL WARMING STORY OF THE
2000s (cont.)
The other group of gases, which are endangering us NOW, are harmful because they trap heat and
raise the average temperature of the earth.
These are Greenhouse Gases (GHGs). It is as if they form a thick, heat-trapping blanket over the
atmosphere, that the Earth cannot shake off.
The more of these gases we pump into the air, the thicker we make that unwanted “blanket” in the
atmosphere, and the hotter it gets on the ground where we live.
We need to work together on getting rid of those global warming gases, just as we did before with
ozone-depleting gases. (This will be covered in DAY THREE slides).
First, we have to slow down the rate at which we produce greenhouse gases, and then we have to
altogether stop releasing them. At the same time, we also have to “absorb them” and mop them up,
through creating more “carbon sinks”, and thereby clean up their most harmful elements.
The major Greenhouse Gases will not disappear for 100 years or more, once they are up there in our
atmosphere, so it’s urgent to act NOW and slow down how much of them we pump into the air. It’s like
braking a car, and then coming to a stop. IT IS HIGH TIME TO STEP ON THE GHG BRAKES NOW!
5. SIMILARITIES BETWEEN THE OZONE HOLE STORY OF THE
1970s AND THE GLOBAL WARMING STORY OF THE 2000s
(cont.)
BACK TO THE 1980s: The release of these ozone depleting harmful gases resulted from everyday activities that
everyone was used to and did not think they could give up.
The good news is that they didn’t have to give them up. They just had to make their products in a different way! They
had to find new technologies that did not use the harmful substances.
In our case, even though our challenge looks much bigger, there is good news: we already have the technology
TODAY, which we need in order to fight most of the GHG battle! We don’t have to find new ways. We know how to
do most things that will cut back our emission of GHGs.
It’s just a question of everyone making the changeover to using these technologies.
Governments need to lead the way by setting targets, announcing regulations and setting an example. With
domestic regulations we can be sure that no one is tempted to cheat, and it’s a level playing field in our country.
Regulations won’t be identical everywhere.
Countries which release the most GHGs today, need to show that they are seriously cutting back, so that other
countries will follow. If the large GHG emitters don’t take action, the small emitters will not be able to make a
difference for the planet by struggling alone, to do their part.
The GHG-reduction technologies also need to be shared with countries that did not invent them, but that need them
in order for everyone to make the green transition for the common good.
6. THE “OZONE LAYER” STORY IN SUMMARY…(and some
terminology for you)
How did we save the Ozone layer in the 1980s? A hole had appeared in the Ozone layer,
that was rapidly increasing in size. The Ozone layer is a protective layer in the stratosphere.
The growing hole in it was harmful to the health of living things on the earth’s surface.
Scientists noticed that we were using lots of products made with gases which contained
Ozone Depleting Substances (ODS)
These were gases like CFCs (chlorofluorocarbons) and HCFCs (hydrochlorofluorocarbons,
which are also described as having ODP (ozone depleting potential).
CFCs, which are still found in cooling equipment produced before 1995, were especially
bad as they also had high Global Warming Potential (GWP) apart from depleting the
Ozone Layer!
They are banned worldwide now, as a result of an international agreement that
nearly 200 countries signed up to, but the old gases that were released into the air
previously, are still up there doing damage, and will only gradually be eliminated.
7. THE “OZONE LAYER” STORY IN SUMMARY…(and some
terminology for you) (cont.)
The answer at the time, in the 1980s, was to switch over to more climate friendly HFCs
(hydrofluorocarbons, that were missing the chlorine which was in the earlier substances).
Chlorine and Bromine were the two “bad guys”, with high Ozone Depleting Potential
(ODP). So, as hard as it was, our parents forced themselves to stop using the products that
released these two bad guys and hurt the ozone layer.
Now that it is our turn to change things, we can surely do it too!
Nowadays, almost all countries have issued regulations to phase out the industrial use of
ODS, and are committed to follow these regulations through an international treaty.
The hole in the Ozone layer, that was getting bigger as countries everywhere used more
Ozone Depleting Substances (ODSs), was potentially deadly. This is exactly analogous to
how potentially deadly the greenhouse gases (GHGs) are today. There is no time to waste!
8. THE “OZONE LAYER” STORY IN SUMMARY…(and some
terminology for you) (cont.)
The Ozone hole was allowing more UV radiation from the Sun to get through to the Earth. This in turn
was sharply increasing the rates of skin cancer and cataracts for humans (and was also probably
harming many other mammals and affecting their population sizes, potentially creating biodiversity
havoc).
Success came after over 100 countries voluntarily signed up to an agreement called the Montreal
Protocol in 1987, which is one of the most successful climate agreements ever (so far)!
One of the likely reasons for its quick success:
Under the Montreal Protocol, developing nations were assisted by
technical support and a multilateral fund to catch up with their
international commitments.
The Montreal Protocol has also been updated and amended around 9 times by now, as scientists
regularly find new things that need to be done to protect the ozone layer.
9. THE “OZONE LAYER” STORY IN SUMMARY… (cont.)
Why does it keep needing to be amended?
Here is an analogy: It’s as if all countries had first agreed to put away the sharp knives
but realized they would also need to put away blades and the scissors and the clippers
and anything else (the analogy refers to any other substances that turn out later to
also harm the ozone layer, as scientists develop better technologies to study the
properties of different substances)!!
At that time, our parents’ generation needed the knowhow to find out what else they
could use instead and how to put it into regulations that would create domestic bans
of the old substances and incentives for adoption of the new ones.
For this the developing countries needed technical support (including legal expertise)
and monetary help from industrialized countries. They got it, and the ozone layer was
saved.
We congratulate the previous generation, and we use their example to say that today’s
leaders must rise to the challenge! Not only the leaders—we ourselves must each do
our part too…
10. THE “OZONE LAYER” STORY IN SUMMARY… (cont.)
The Montreal Protocol was not a static document. Those ongoing updates and
refinements of permitted and non-permitted substances are the later amendments to the
Montreal Protocol that most of the original signatory countries volunteered to commit to,
based on newer scientific evidence.
It’s all working out well. Scientists say the Ozone layer is now recovering and will be good
again by 2050!
BY THE WAY…. What everyday products are we talking about, that were causing this?
These are the products that today are made with newer and cleaner technologies:
Refrigerants (cooling processes in fridges and air conditioner technology used to be done
with gases containing ingredients that were killing the ozone layer). Today they use
different, safer substances that do not have Ozone Depleting properties.
Also, older versions of aerosol Spray cans (the harmful ODS gas was in the propellant that
sent out droplets of whatever was in the can). Those are not in today’s spray cans.
11. THE “OZONE LAYER” STORY IN SUMMARY… (cont.)
Exceptions have been made in the regulations for things like fire extinguishers and
inhalers to treat asthma, where alternative propellants are not easily available.
But for all other spray cans and solvents, the old substances are no longer
permitted, in every country, because they signed up to an international agreement
in 1987 promising to get rid of products containing ODS, on a timetable
That is why today we happily live with modern and safe Air Conditioner and
Refrigerator and Aerosol and Solvent technology that does not use ODS (ozone
depleting substances).
No one is killing the ozone layer anymore, that’s why it is recovering!
12. WERE THERE LOTS OF NEW GREEN JOBS CREATED AS
A RESULT OF SWITCHING TO NEW OZONE LAYER
SAVING TECHNOLOGIES?
JOB CREATION IS REALLY IMPORTANT TO MENTION. Was there any upside for our
parents’ generation, apart from health benefits, to giving up Ozone Depleting
Substances?
Yes, certified HVAC (HEATING VENTILATION AIR CONDITIONING) professionals were
and are in high demand, well-paid, and their jobs such as installation and repair and
servicing, cannot be off-shored or “exported”, by definition.
Certified Refrigerator and Air Conditioner manufacturers and service technicians who
are trained in the safe use of non-ODS containing chemicals and also trained in
repairing leaks and damaged cooling equipment, are likewise in high demand
As the climate warms and the use of refrigerators and air conditioners proliferates
everywhere, it is more important than ever to reflect on how much damage to the
planet and to human (and animal) health has been AVOIDED by the collective action
of signing up, all those years ago, to the use of non-ODS gases
13. LET’S NOT FORGET ACID RAIN, WHILE WE ARE STILL
THINKING OF THE 1970s and 1980s
We can’t leave this topic without a brief mention of ACID RAIN, that our parents dealt with apart
from the hole in the Ozone layer.
There was another set of nasty gases in the atmosphere, containing sulphur and nitrogen, which
escaped into the air directly from smoke-stacks at coal plants, where coal was burned to make
electricity
These emissions in the atmosphere would acidify rain-water and come back down to the earth,
dissolved in raindrops
This polluted precipitation caused nasty effects on the ground, like acidifying lakes and killing fish
populations or starving them by killing their food. It even started to melt and damage metal statues
and gravestones! It stripped many leaves directly off their trees and left denuded forests.
At one time acid rain was the number one bilateral issue between Canada and the United States!
The Clean Air Act was passed in the United States order to clean up air pollution and stop acid rain.
Our parents’ success at combatting acid rain is another reason for optimism about combatting
climate change.
You can find a detailed account of the acid rain story here, in a long read:
https://www.bbc.com/future/article/20190823-can-lessons-from-acid-rain-help-stop-climate-change
14. NEXT TIME:
WHY ARE GREENHOUSE GASES SO IMPORTANT? HOW DID WE GET
ADDICTED TO THEM, AND HOW CAN WE GET OUT OF IT?