1. David Orlic | @davidorlic
Creative Director & Co-Founder
Volontaire | @volontaire
We help people make beautiful and interesting things together in
the intersection of communication, business
and society.
Kungstensgatan 23 / 113 57 Stockholm / Sweden
http://www.volontaire.se
2. ”Dear Visit Sweden,
I'm a live abroad Swede who used to follow you on Twitter. I really
valued your tweets and they provided great value both to me and
to people interested in Sweden. They used to make me proud to be
Swedish. Unfortunately, that is not so anymore.
I work in digital and am quite shocked to see what's happening to
your Twitter account. It's appalling to see what the curator of
Sweden is tweeting and I'm guessing you're not aware of what's
happening on the account, or you would have stopped it.”
3.
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8. @sweden / Jack Follow
@sweden
Listen up, folks! I’m @kwasbeb, a regular swedish
dude, and I’m taking over this goddamned account
for a week! Expect bad sex and slapstick.
9. @sweden / Jack Follow
@sweden
If you ever come to Stockholm, do not - I repeat,
do not - visit that worthless Ice Bar.
10. @sweden / Jack Follow
@sweden
I guess I’m drinking a lot of coffee, lighting my face
up with my laptop, and hanging out with friends.
Oh and, you know, masturbation.
11. ”I work in digital and am quite shocked to see what's happening to
your Twitter account. It's appalling to see what the curator of
Sweden is tweeting and I'm guessing you're not aware of what's
happening on the account, or you would have stopped it.”
12.
13. @sweden / Hanna Follow
@sweden
Hi all! I’m usually known as the truck driving,
coffee drinking lesbian @lastbilslesbian, but this
week I’ll be @sweden.
14. @sweden / Adam Follow
@sweden / Anna Follow @sweden
@sweden
I’m an organic sheep-farmer, born in the 90’s, and
The archipelago:
I will spam you with cute lambs all week!
15. @sweden / Hasan Follow
@sweden
The Swedish national dish ”kebabpizza”, a genious
@sweden / Anders Follow outcome of Swedish immigration policies.
@sweden
You know a film that was badly underrated?
”Waterworld”. I loved that film! They say that
Ingmar Bergman did as well. True gossip!
16. TIME.com Follow Al Jazeera English Follow
@TIME @AJEnglish
Regular Swedish citizens take turns running the The people of Sweden now control their country’s
@sweden Twitter account | ti.me/usOaBt Twitter account @sweden as part of a branding
campaign | aje.me/ruGFvG
BBC News (World) Follow
@BBCWorld Follow
Mashable
@Mashable
How have a sheep farmer, a priest and a Bosnian
immigrant helped double @sweden‘s Twitter Now that’s democracy: Swedish citizens run the
followers in the past month? bbc.in/Am24Oi @sweden account - on.mash.to/uHGU85
17. @sweden / Hasan Follow
@sweden
I’m shocked and appalled by the verdict against
#ethiopiaswedes.
@sweden / Hasan Follow
@sweden
But I’m even more appalled, and outright
saddened by the actions - or non-actions - by our
foreign minister @carlbildt through this ordeal.
@sweden / Hasan Follow
@sweden
You need to step up, @carlbildt! You NEED to let
us know that you’ve got our backs! You are a
leader! Now, lead! #ethiopiaswedes
19. #FollowFriday
Global Ranking
21558090 → 65
Followers
120 countries
8000 → 65728
Conversation
Retweets & Replies
28% → 553%
20.
21. ”If there is anything to be learned from @sweden, it is that there is
no such thing as a typical Swede.
One @sweden posted photographs of his Christmas moose hunt.
Another tartly criticized the foreign secretary Carl Bildt. Another, a
Muslim lawyer, joked that if anyone forgot the names of her six
brothers, Muhammad would do fine.”
22. @sweden / Sonja Follow
@sweden
I can’t afford having homophobia. Maybe both of
my kids are homosexuals. I mean, it’s possible.
I wouldn’t be surprised.
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26. ”It says a lot about Sweden’s progressiveness that, instead of
censoring Abrahamsson in the face of criticism, the project’s
spokespeople instead defended her right to self-expression. The
whole point of the account is to show a varied picture of Swedish
society, and this is possible through the freedom of speech that
Sonja has used.
27.
28. ”@sweden is very simple, very smart, very brave. Handing over the
voice of Sweden to the people says so much about the country. The
more you think about it, the more exciting it is.” – Ian Tait / ECD,
Google Creative Lab
”Brands have to shift from storytelling to behaving. @sweden
represents that really well. It’s controversial, but it’s the behavior of
the brand that people appreciate.”
– Rei Inamoto / Global Creative Director, AKQA:
30. psankar Follow
@psankar
After Atheism, Feminism etc. @sweden creates
another unthinkable thing, this time in social
networking - tech.slashdot.org/story/120115
31. Rodney Follow
@RodneyAnon
My biggest fear is that @sweden will turn out to be
some dude with multiple personality syndrome
who lives just outside of Tampa.
32. Ian-Robert Pattison Follow
@servman
Hey @Canada! Why not give the account to the
people of Canada, like @sweden did?
33.
34. Australia – @WeAreAustralia Münich, Germany – @MunichLovesU
Canada - @PeopleOfCanada Södermalm, Sweden – @SodermalmSweden
USA – @TweetWeekUSA Bristol, England – @Bristol52
Mexico – @CuratorsMexico Northumberland, England – @VisitNland
UK – @PeopleofUK Leeds, England – @PeopleofLeeds
Ireland – @Ireland London, England – @londonisyours
New Zealand – @NewZealand Harrogate, England – @PeopleofHGT
Ukraine – @WeAreUkraine Isle of Wight, England – @UKIsleofWight
France – @weareFrance Hessle, England – @HessleTweets
Austria – @WeAreAustria Fairfax County, Virginia, USA – @ffxrider
Fiji – @WeAreFiji New York City, USA – @TweetWeekNYC
Russia – @WeAreRussia Minnesota, USA – @TweetWeekMN
Germany – @I_amGermany Vermont, USA – @THISISVT
Philippines – @WeAreFilipinos Portland, Oregon, USA – @PeopleofPDX
Syria – @TweetWeekSyria Bangkok, Thailand – @Bangkoking
Pakistan – @iam_pakistan Manila, Philippines – @TweetWeekManila
Malaysia – @twt_malaysia Negrénse, Philippines – @IamNegrense
Singapore – @hellofrmSG Mindanao, Philippines – @OneMindanao
Denmark – @denmarktweets Dresden, Germany – @WeAreDresden
Netherlands – @Netherlanders Hamburg, Germany – @WeareHH
China – @curatorchina Bremen, Germany – @Iam_Bremen
Wales – @Pobol_Y_Cymru Ingolstadt, Germany – @Mein_Ingolstadt
United Arab Emirates – @weareUAE Frankfurt am Main – @WeAreFF
Morocco – @MoroccoCuration Melbourne, Australia – @weMelbourne
Cyprus – @JustACypriot
Turkey – @curatingturkey Indigenous Australians – @IndigenousX
Basque (global) – @BasquesAbroad
Financial Times – @FTinsider GLBTQ (global) – @weRnormal
University of Michigan – @UmichStudents Artists & Designers – @createandrotate
Livemint writers – @Mint_In Earth’s Climate – @iamclimate
45. David Orlic | @davidorlic
Creative Director & Co-Founder
Volontaire | @volontaire
We help people make beautiful and interesting things together in
the intersection of communication, business
and society.
Kungstensgatan 23 / 113 57 Stockholm / Sweden
http://www.volontaire.se
