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Data Management Best Practices
© Copyright 2021 by Peter Aiken Slide # 1
paiken@plusanythingawesome.com+1.804.382.5957 Peter Aiken, PhD
Practicing Data Management Better
1 + 1 = 11
Peter Aiken, Ph.D.
• I've been doing this a long time
• My work is recognized as useful
• Associate Professor of IS (vcu.edu)
• Institute for Defense Analyses (ida.org)
• DAMA International (dama.org)
• MIT CDO Society (iscdo.org)
• Anything Awesome (plusanythingawesome.com)
• 11 books and dozens of articles
• Experienced w/ 500+ data
management practices worldwide
• Multi-year immersions
– US DoD (DISA/Army/Marines/DLA)
– Nokia
– Deutsche Bank
– Wells Fargo
– Walmart …
© Copyright 2021 by Peter Aiken Slide #
https://plusanythingawesome.com 2
Four Current Data Truths
1. Data volume is still
increasing faster than
we are able to process it,
2. Data interchange
overhead and other
costs of poor data
practices are
measurably sapping
organization and individual resources–and therefore productivity,
3. Reliance on existing technology-based approaches and
education methods has not materially addressed this gap
between creation and processing or reduced bottom line costs, &
4. There exists an industry-type, whose sole purpose is to extract
data from citizens and then use it for to make money.
© Copyright 2021 by Peter Aiken Slide # 3
https://plusanythingawesome.com
4
Program
© Copyright 2021 by Peter Aiken Slide #
https://plusanythingawesome.com
• Motivation
- Frustration–we are unsatisfied with current state
- Are we making progress? (No)
• How did we get here? (Building on proven research)
- DoD ➜ SEI ➜ MITRE ➜ CMMI
- Industry push for best practices
• Ingredients
- What is the Data Maturity Model? (DMM)
- Body of Knowledge (DM BOK)
• Understanding and applying them together
- Weakest link in the chain architecture
- Just a bit on strategy
- Three legged stool
- How does one get to Carnegie Hall?
• Where to next?
• Q & A?
1 + 1 = 11
Practicing
Data Management
Better
How Literate are we?
What is NAAL?
• a Nationally representative Assessment of English Literacy
among American Adults age 16 and older NAAL ➜ PIAAC (Program for the International Assessment of Adult Competencies)
• PIAAC assesses three key competencies for 21st-century society and the global economy
• No statistically significant differences from 2012/14 to 2017!
© Copyright 2021 by Peter Aiken Slide # 5
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https://nces.ed.gov/surveys/piaac/current_results.asp
• Literacy
the ability to understand, use, and
respond appropriately to written
texts.
• Numeracy
the ability to use basic
mathematical and computational
skills.
• Digital Problem Solving
the ability to access/interpret
information in digital environments
to perform practical tasks.
Some measurements
• People
– 14% of people have a good understanding of
how to use business data
– 21% of those aged 16-24 classified themselves
as being data literate
– Future employees are underprepared for
data-driven workplaces
• 8% of companies have made changes in the way data is used
– 90% feel data is transforming the way they do business
• Business decision makers
– 33% feel that they can confidently understand, analyze and argue with data
– 32% said that they are able to create measurable value from data
– 27% said their data and analytics projects produce actionable insights
– 78% are willing to invest more time/energy into improving their data skillsets
– 24% of business decision makers, from junior managers to the C-suite,
feel fully confident in their ability to read, work with, analyze and argue
with that data — the fundamental skills that define a person's data literacy.
© Copyright 2021 by Peter Aiken Slide # 6
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http://TheDataLiteracyProject.org
• Business decision makers
Why isn't aren't my data
problems solved by a
data warehouse?
© Copyright 2021 by Peter Aiken Slide # 7
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Transform
Problems with forklifting
1. no basis for decisions made
2. no inclusion of architecture/
engineering concepts
3. no idea that these concepts are
missing from
the process
4. 80% of
organizational
data is ROT
© Copyright 2021 by Peter Aiken Slide # 8
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Less
Cleaner
More shareable
... data
Making Warehousing Successful
-—Cloud——
Success Requires a 3-Legged Stool
© Copyright 2021 by Peter Aiken Slide # 9
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P
e
o
p
l
e
Process
T
e
c
h
n
o
l
o
g
y
Current approaches are not and have not been working
© Copyright 2021 by Peter Aiken Slide # 10
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Driving Innovation with Data
Competing on data and analytics
Managing data as a business asset
Created a data-driven organization
Forged a data culture
25% 50% 75% 100%
Yes No
45%
50%
55%
60%
65%
2019 2020 2021
49%
64%
60%
35%
38%
42%
45%
48%
2019 2020 2021
41%
45%
48%
34%
38%
42%
46%
50%
2019 2020 2021
39%
50%
47%
17%
22%
28%
33%
38%
2019 2020 2021
24%
38%
31%
17%
22%
28%
33%
38%
2017 2018 2019 2020 2021
24%
38%
31%
32%
37%
Source: Big Data and AI Executive Survey 2021 by Randy Bean and Thomas Davenport www.newvantage.com
© Copyright 2021 by Peter Aiken Slide # 11
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2021
0%
25%
50%
75%
100%
% of challenges: technology % of challenges: people/process
92.2%
7.8%
No significant changes
12
Program
© Copyright 2021 by Peter Aiken Slide #
https://plusanythingawesome.com
• Motivation
- Frustration–we are unsatisfied with current state
- Are we making progress? (No)
• How did we get here? (Building on proven research)
- DoD ➜ SEI ➜ MITRE ➜ CMMI
- Industry push for best practices
• Ingredients
- What is the Data Maturity Model? (DMM)
- Body of Knowledge (DM BOK)
• Understanding and applying them together
- Weakest link in the chain architecture
- Just a bit on strategy
- Three legged stool
- How does one get to Carnegie Hall?
• Where to next?
• Q & A?
1 + 1 = 11
Practicing
Data Management
Better
Motivation
• "We want to move our data management
program to the next level"
– Question: What level are you at now?
• You are currently managing your data,
– But, if you can't measure it,
– How can you manage it effectively?
• How do you know where to put time,
money, and energy so that data
management best supports the mission?
© Copyright 2021 by Peter Aiken Slide #
"One day Alice came to a fork in the road and
saw a Cheshire cat in a tree. Which road do I
take? she asked. Where do you want to go? was
his response. I don't know, Alice answered.
Then, said the cat, it doesn't matter."
Lewis Carroll from Alice in Wonderland
13
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DoD Origins
• US DoD Reverse Engineering Program Manager
• We sponsored research at the CMM/SEI asking
– “How can we measure the performance of DoD and our partners?”
– “Go check out what the Navy is up to!”
• SEI responded with an integrated process/data
improvement approach
– DoD required SEI to remove the data portion of the approach
– It grew into CMMI/DM BoK, etc.
© Copyright 2021 by Peter Aiken Slide # 14
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MITRE Corporation: Data Management Maturity Model
• Internal research project: Oct ‘94-Sept ‘95
• Based on Software Engineering Institute Capability Maturity
Model (SEI CMMSM) for Software Development Projects
• Key Process Areas (KPAs) parallel SEI CMMSM KPAs, but
with data management focus and key practices
• Normative model for data management required; need to:
Understand scope of data management
Organize data management key practices
• Reported as not-done-well by those who do it
Acknowledgements
© Copyright 2021 by Peter Aiken Slide #
0018-9162/07/$25.00 © 2007 IEEE
42 Computer Published by the IEEE Computer Society
version (changing data into other forms, states, or
products), or scrubbing (inspecting and manipulat-
ing, recoding, or rekeying data to prepare it for sub-
sequent use).
• Approximately two-thirds of organizational data
managers have formal data management training;
slightly more than two-thirds of organizations use
or plan to apply formal metadata management tech-
niques; and slightly fewer than one-half manage their
metadata using computer-aided software engineer-
ing tools and repository technologies.3
When combined with our personal observations, these
results suggest that most organizations can benefit from
the application of organization-wide data management
practices. Failure to manage data as an enterprise-, cor-
porate-, or organization-wide asset is costly in terms of
market share, profit, strategic opportunity, stock price,
and so on. To the extent that world-class organizations
have shown that opportunities can be created through
the effective use of data, investing in data as the only
organizational asset that can’t be depleted should be of
great interest.
Increasing data management practice maturity levels can positively impact the
coordination of data flow among organizations,individuals,and systems. Results
from a self-assessment provide a roadmap for improving organizational data
management practices.
Peter Aiken, Virginia Commonwealth University/Institute for Data Research
M. David Allen, Data Blueprint
Burt Parker, Independent consultant
Angela Mattia, J. Sergeant Reynolds Community College
A
s increasing amounts of data flow within and
between organizations, the problems that can
result from poor data management practices
are becoming more apparent. Studies have
shown that such poor practices are widespread.
For example,
• PricewaterhouseCoopers reported that in 2004, only
one in three organizations were highly confident in
their own data, and only 18 percent were very con-
fident in data received from other organizations.
Further, just two in five companies have a docu-
mented board-approved data strategy (www.pwc.
com/extweb/pwcpublications.nsf/docid/15383D6E7
48A727DCA2571B6002F6EE9).
• Michael Blaha1
and others in the research community
have cited past organizational data management edu-
cation and practices as the cause for poor database
design being the norm.
• According to industry pioneer John Zachman,2
orga-
nizations typically spend between 20 and 40 percent
oftheirinformationtechnologybudgetsevolvingtheir
data via migration (changing data locations), con-
Measuring Data Management
Practice Maturity:
A Community’s
Self-Assessment
15
https://plusanythingawesome.com
0018-9162/07/$25.00 © 2007 IEEE
42 Computer Published by the IEEE Computer Society
version (changing data into other forms, states, or
products), or scrubbing (inspecting and manipulat-
ing, recoding, or rekeying data to prepare it for sub-
sequent use).
• Approximately two-thirds of organizational data
managers have formal data management training;
slightly more than two-thirds of organizations use
or plan to apply formal metadata management tech-
niques; and slightly fewer than one-half manage their
metadata using computer-aided software engineer-
ing tools and repository technologies.3
When combined with our personal observations, these
results suggest that most organizations can benefit from
the application of organization-wide data management
practices. Failure to manage data as an enterprise-, cor-
porate-, or organization-wide asset is costly in terms of
market share, profit, strategic opportunity, stock price,
and so on. To the extent that world-class organizations
have shown that opportunities can be created through
the effective use of data, investing in data as the only
organizational asset that can’t be depleted should be of
great interest.
Increasing data management practice maturity levels can positively impact the
coordination of data flow among organizations,individuals,and systems. Results
from a self-assessment provide a roadmap for improving organizational data
management practices.
Peter Aiken, Virginia Commonwealth University/Institute for Data Research
M. David Allen, Data Blueprint
Burt Parker, Independent consultant
Angela Mattia, J. Sergeant Reynolds Community College
A
s increasing amounts of data flow within and
between organizations, the problems that can
result from poor data management practices
are becoming more apparent. Studies have
shown that such poor practices are widespread.
For example,
• PricewaterhouseCoopers reported that in 2004, only
one in three organizations were highly confident in
their own data, and only 18 percent were very con-
fident in data received from other organizations.
Further, just two in five companies have a docu-
mented board-approved data strategy (www.pwc.
com/extweb/pwcpublications.nsf/docid/15383D6E7
48A727DCA2571B6002F6EE9).
• Michael Blaha1
and others in the research community
have cited past organizational data management edu-
cation and practices as the cause for poor database
design being the norm.
• According to industry pioneer John Zachman,2
orga-
nizations typically spend between 20 and 40 percent
of their information technology budgets evolving their
data via migration (changing data locations), con-
Measuring Data Management
Practice Maturity:
A Community’s
Self-Assessment
CMMI Institute Background
• Evolved from Carnegie Mellon’s Software Engineering Institute
(SEI) - a federally funded research and development center
(FFRDC)
• Continues to support and provide all CMMI offerings and services
delivered over its 20+ year history at the SEI
– Industry leading reference models - benchmarks and guidelines for improvement
➜ Development
➜ Acquisition
➜ Services
➜ People
➜ Data Management
– Training and Certification program, Partner program
• Dedicated training, partner and certification teams to support
organizations and professionals
• Now owned by ISACA (CISO/M, COBIT, IT Governance,
Cybersecurity) and joint product offerings are planned
© Copyright 2021 by Peter Aiken Slide # 16
https://plusanythingawesome.com
Melanie Mecca
• Former CMMI Institute/Director of Data Management Products and
Services ➜ datawise.inc
• 30+ years designing and
implementing strategies and
solutions for private/public sectors
• Architecture/Design experience in:
– Data Management Programs
– Enterprise Data Architecture
– Enterprise Architecture
• DMM's Managing Author
Certified Partner, CMMI Institute
– melanie@datawise-inc.com
© Copyright 2021 by Peter Aiken Slide # 17
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Data Management Maturity (DMM)SM Model
• DMM 1.0 released August 2014
– 3.5 years in development
– Sponsors – Microsoft, Lockheed
Martin, Booz Allen Hamilton
– 50+ contributing authors, 70+ peer
reviewers, 80+ orgs
• Reference model framework of
fundamental best practices
– 414 specific practice statements
– 596 functional work products
– Maturity practices
• Measurement Instrument for
organizations to evaluate
capabilities and maturity,
identify gaps, and incorporate
guidelines for improvements.
© Copyright 2021 by Peter Aiken Slide # 18
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DMM Structure
© Copyright 2021 by Peter Aiken Slide #
Core Category
Process Area
Purpose
Introductory Notes
Goal(s) of the Process Area
Core Questions for the Process Area
Functional Practices (Levels 1-5)
r
Related Process Areas
Example Work Products
Infrastructure Support Practices
e
Explanatory Model Components R equired for Model Compliance
19
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“You Are What You DO”
• Model emphasizes behavior
– Proactive positive behavioral changes
– Creating and carrying out effective,
repeatable processes
– Leveraging and extending across the
organization
• Activities result in work products
– Processes, standards, guidelines,
templates, policies, etc.
– Reuse and extension = maximum
value, lower costs, happier staff
• Practical focus reflects real-world
organizations – enterprise
program evolving to all hands on
deck.
© Copyright 2021 by Peter Aiken Slide # 20
https://plusanythingawesome.com
Source: Applications Executive Council, Applications Budget, Spend, and Performance Benchmarks: 2005 Member Survey Results, Washington D.C.: Corporate Executive Board 2006, p. 23.
Percentage of Projects on Budget
By Process Framework Adoption
…while the same pattern generally holds true for on-time performance
Percentage of Projects on Time
By Process Framework Adoption
Key Finding: Process Frameworks are not Created Equal
© Copyright 2021 by Peter Aiken Slide #
With the exception of CMM and ITIL, use of process-efficiency
frameworks does not predict higher on-budget project delivery…
21
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"While all improvement efforts begin
with the obligatory 'assessment'
phase, Carnegie Mellon’s CMMI and
DMM are the only proven
frameworks that have the added
benefit of literally decades of practice
and benchmarking data.
Organizations not using the DMM
risk an inability to meaningfully
compare results against other
organizations and, as a result, adopt
unproven methods."
© Copyright 2021 by Peter Aiken Slide # 22
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© Copyright 2021 by Peter Aiken Slide # 23
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Data
Management
Body
of
Knowledge
(DM
BoK
V2)
Practice
Areas
from The DAMA Guide to the Data Management Body of Knowledge 2E © 2017 by DAMA International
Missing two important concepts:
Optionality
Dependency
24
Program
© Copyright 2021 by Peter Aiken Slide #
https://plusanythingawesome.com
• Motivation
- Frustration–we are unsatisfied with current state
- Are we making progress? (No)
• How did we get here? (Building on proven research)
- DoD ➜ SEI ➜ MITRE ➜ CMMI
- Industry push for best practices
• Ingredients
- What is the Data Maturity Model? (DMM)
- Body of Knowledge (DM BOK)
• Understanding and applying them together
- Weakest link in the chain architecture
- Just a bit on strategy
- Three legged stool
- How does one get to Carnegie Hall?
• Where to next?
• Q & A?
1 + 1 = 11
Practicing
Data Management
Better
• Before further construction could proceed
• No IT equivalent
© Copyright 2021 by Peter Aiken Slide # 25
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Our barn had to pass a foundation inspection
Maslow's Hierarchy of Needs
© Copyright 2021 by Peter Aiken Slide # 26
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You can accomplish
Advanced Data Practices
without becoming proficient
in the Foundational Data
Practices however
this will:
• Take longer
• Cost more
• Deliver less
• Present
greater
risk
(with thanks to
Tom DeMarco)
Data Management Practices Hierarchy
© Copyright 2021 by Peter Aiken Slide #
Advanced
Data
Practices
• MDM
• Mining
• Big Data
• Analytics
• Warehousing
• SOA
Foundational Data Practices
Data Platform/Architecture
Data Governance Data Quality
Data Operations
Data Management Strategy
T
e
c
h
n
o
l
o
g
i
e
s
C
a
p
a
b
i
l
i
t
i
e
s
27
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© Copyright 2021 by Peter Aiken Slide #
Data$Management$
Strategy
Data Management Goals
Corporate Culture
Data Management Funding
Data Requirements Lifecycle
Data
Governance
Governance Management
Business Glossary
Metadata Management
Data
Quality
Data Quality Framework
Data Quality Assurance
Data
Operations
Standards and Procedures
Data Sourcing
Platform$&$
Architecture
Architectural Framework
Platforms & Integration
Supporting$
Processes
Measurement & Analysis
Process Management
Process Quality Assurance
Risk Management
Configuration Management
Component Process$Areas
Data
Governance
Data
Management
Strategy
Data
Operations
Platform
Architecture
Supporting
Processes
Maintain fit-for-purpose data,
efficiently and effectively
28
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Manage data coherently
Manage data assets professionally
Data life cycle
management
Organizational support
Data
Quality
Data$Management$
Strategy
Data Management Goals
Corporate Culture
Data Management Funding
Data Requirements Lifecycle
Data
Governance
Governance Management
Business Glossary
Metadata Management
Data
Quality
Data Quality Framework
Data Quality Assurance
Data
Operations
Standards and Procedures
Data Sourcing
Platform$&$
Architecture
Architectural Framework
Platforms & Integration
Supporting$
Processes
Measurement & Analysis
Process Management
Process Quality Assurance
Risk Management
Configuration Management
Component Process$Areas
Data$Management$
Strategy
Data Management Goals
Corporate Culture
Data Management Funding
Data Requirements Lifecycle
Data
Governance
Governance Management
Business Glossary
Metadata Management
Data
Quality
Data Quality Framework
Data Quality Assurance
Data
Operations
Standards and Procedures
Data Sourcing
Platform$&$
Architecture
Architectural Framework
Platforms & Integration
Supporting$
Processes
Measurement & Analysis
Process Management
Process Quality Assurance
Risk Management
Configuration Management
Component Process$Areas
Data$Management$
Strategy
Data Management Goals
Corporate Culture
Data Management Funding
Data Requirements Lifecycle
Data
Governance
Governance Management
Business Glossary
Metadata Management
Data
Quality
Data Quality Framework
Data Quality Assurance
Data
Operations
Standards and Procedures
Data Sourcing
Platform$&$
Architecture
Architectural Framework
Platforms & Integration
Supporting$
Processes
Measurement & Analysis
Process Management
Process Quality Assurance
Risk Management
Configuration Management
Component Process$Areas
Data$Management$
Strategy
Data Management Goals
Corporate Culture
Data Management Funding
Data Requirements Lifecycle
Data
Governance
Governance Management
Business Glossary
Metadata Management
Data
Quality
Data Quality Framework
Data Quality Assurance
Data
Operations
Standards and Procedures
Data Sourcing
Platform$&$
Architecture
Architectural Framework
Platforms & Integration
Supporting$
Processes
Measurement & Analysis
Process Management
Process Quality Assurance
Risk Management
Configuration Management
Component Process$Areas
Data$Management$
Strategy
Data Management Goals
Corporate Culture
Data Management Funding
Data Requirements Lifecycle
Data
Governance
Governance Management
Business Glossary
Metadata Management
Data
Quality
Data Quality Framework
Data Quality Assurance
Data
Operations
Standards and Procedures
Data Sourcing
Platform$&$
Architecture
Architectural Framework
Platforms & Integration
Supporting$
Processes
Measurement & Analysis
Process Management
Process Quality Assurance
Risk Management
Configuration Management
Component Process$Areas
Data architecture
implementation
DMM℠ Structure of
5 Integrated
DM Practice Areas
© Copyright 2021 by Peter Aiken Slide #
Data architecture
implementation
Data
Governance
Data
Management
Strategy
Data
Operations
Platform
Architecture
Supporting
Processes
Maintain fit-for-purpose data,
efficiently and effectively
29
https://plusanythingawesome.com
Manage data coherently
Manage data assets professionally
Data life cycle
management
Organizational support
Data
Quality
Data
Governance
Data
Quality
Platform
Architecture
Data
Operations
Data
Management
Strategy
3 3
3
3
1
Supporting
Processes
Optimized
Measured
Defined
Managed
Initial
Optimized
Measured
Defined
Managed
Initial
Optimized
Measured
Defined
Managed
Initial
Optimized
Measured
Defined
Managed
Initial
Your data foundation
can only be as strong
as its weakest link!
Optimized
Measured
Defined
Managed
Initial
© Copyright 2021 by Peter Aiken Slide #
Data Management Practice Areas
Data Management
Strategy
DM is practiced as a
coherent and
coordinated set of
activities
Data Quality
Delivery of data is
support of
organizational
objectives – the
currency of DM
Data
Governance
Designating specific
individuals caretakers
for certain data
Data Platform/
Architecture
Efficient delivery of
data via appropriate
channels
Data Operations
Ensuring reliable
access to data
Capability
Maturity Model
Levels
Examples of practice
maturity
1 – Performed
Our DM practices are ad hoc and
dependent upon "heroes" and
heroic efforts
2 – Managed
We have DM experience and have
the ability to implement disciplined
processes
3 – Defined
We have standardized DM
practices so that all in the
organization can perform it with
uniform quality
4 – Measured
We manage our DM processes so
that the whole organization can
follow our standard DM guidance
5 – Optimized
We have a process for improving
our DM capabilities
30
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Assessment Components
© Copyright 2021 by Peter Aiken Slide # 31
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Sample Assessment Summary
Cumulative Benchmark – Multiple organizations
© Copyright 2021 by Peter Aiken Slide # 32
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Industry Focused Results
• CMU's Software
Engineering Institute (SEI) Collaboration
• Results from hundreds organizations in
various industries including:
✓ Public Companies
✓ State Government Agencies
✓ Federal Government
✓ International Organizations
• Defined industry standard
• Steps toward defining data management
"state of the practice"
© Copyright 2021 by Peter Aiken Slide # 33
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Data Management Strategy
Data Governance
Platform & Architecture
Data Quality
Data Operations
Focus:
Implementation
and Access
Focus:
Guidance and
Facilitation
Optimized
(V)
Measured
(IV)
Defined
(III)
Managed
(II)
Initial
(I)
Development guidance
Data Adminstration
Support systems
Asset recovery capability
Development training
0 1 2 3 4 5
Client Industry Competition All Respondents
Data Management Practices Assessment
© Copyright 2021 by Peter Aiken Slide #
Challenge
Challenge
Challenge
Data Program
Coordination
Organizational Data
Integration
Data Stewardship
Data Development
Data Support
Operations
34
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High Marks for IFC's Audit
© Copyright 2021 by Peter Aiken Slide # 35
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Leadership & Guidance
Asset Creation
Metadata Management
Quality Assurance
Change Management
Data Quality
0 1 2 3 4 5
TRE ISG IFC Industry Benchmarks Overall Benchmarks
1
2
3
4
5
Data
Program
Coordination
Organizational
Data
Integration
Data
Stewardship
Data
Development
Data
Support
Operations
2007 Maturity Levels 2019 Maturity Levels
Comparison of DM Maturity 2007-2019
© Copyright 2021 by Peter Aiken Slide # 36
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Strategy Guides Workgroup Activities
© Copyright 2021 by Peter Aiken Slide #
A pattern
in a stream
of decisions
37
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Mintzberg
Theory of Constraints - Generic
© Copyright 2021 by Peter Aiken Slide # 38
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Identify the current constraints,
the components of the system
limiting goal realization
Make quick
improvements
to the constraint
using existing
resources
Review other activities in the process facilitate proper alignment and support of constraint
If the constraint
persists, identify other
actions to eliminate
the constraint
Repeat until the
constraint is
eliminated
Alleviate
Strategy Example 1
© Copyright 2021 by Peter Aiken Slide #
Good Guys
(Us)
Bad Guys
(Them)
39
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Strategy Example 2
© Copyright 2021 by Peter Aiken Slide #
Good Guys
(Us)
Bad Guys
(Them)
40
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Strategy Example 3
© Copyright 2021 by Peter Aiken Slide #
Good Guys
(Us)
Bad Guys
(Them)
41
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General Dwight D. Eisenhower
© Copyright 2021 by Peter Aiken Slide # 42
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“In preparing for battle I have always found that plans
are useless, but planning is indispensable … ”
https://quoteinvestigator.com/2017/11/18/planning/
Making a Better Data Sandwich
© Copyright 2021 by Peter Aiken Slide # 43
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Standard data
Data supply
Data literacy
Making a Better Data Sandwich
© Copyright 2021 by Peter Aiken Slide # 44
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Data literacy
Standard data
Data supply
Making a Better Data Sandwich
© Copyright 2021 by Peter Aiken Slide # 45
https://plusanythingawesome.com
Standard data
Data supply
Data literacy
Making a Better Data Sandwich
© Copyright 2021 by Peter Aiken Slide # 46
https://plusanythingawesome.com
Standard data
Data supply
Data literacy
This cannot happen without engineering and architecture!
Quality engineering/
architecture work products
do not happen accidentally!
Making a Better Data Sandwich
© Copyright 2021 by Peter Aiken Slide # 47
https://plusanythingawesome.com
Standard data
Data supply
Data literacy
This cannot happen without data engineering and architecture!
Quality data engineering/
architecture work products
do not happen accidentally!
Version 1
© Copyright 2021 by Peter Aiken Slide # 48
https://plusanythingawesome.com
Data
Strategy
Data
Governance
BI/
Warehouse
Perfecting
operations in 3
data management
practice areas
1X
1X
1X
Metadata
Data
Quality
Version 2
© Copyright 2021 by Peter Aiken Slide # 49
https://plusanythingawesome.com
Data
Strategy
Data
Governance
BI/
Warehouse
Perfecting
operations in 3
data management
practice areas
Metadata
2X
2X
1X
Version 3
© Copyright 2021 by Peter Aiken Slide # 50
https://plusanythingawesome.com
Data
Strategy
Data
Governance
BI/
Warehouse
Reference &
Master Data
Perfecting
operations in 3
data management
practice areas
1X
3X
3X
(Things that further)
Organizational Strategy
Lighthouse Projects Provide Focus
© Copyright 2021 by Peter Aiken Slide #
(
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51
https://plusanythingawesome.com
A Musical Analogy
© Copyright 2021 by Peter Aiken Slide # 52
https://plusanythingawesome.com
+ =
https://www.youtube.com/watch?v=4n1GT-VjjVs&frags=pl%2Cwn
53
Program
© Copyright 2021 by Peter Aiken Slide #
https://plusanythingawesome.com
• Motivation
- Frustration–we are unsatisfied with current state
- Are we making progress? (No)
• How did we get here? (Building on proven research)
- DoD ➜ SEI ➜ MITRE ➜ CMMI
- Industry push for best practices
• Ingredients
- What is the Data Maturity Model? (DMM)
- Body of Knowledge (DM BOK)
• Understanding and applying them together
- Weakest link in the chain architecture
- Just a bit on strategy
- Three legged stool
- How does one get to Carnegie Hall?
• Where to next?
• Q & A?
1 + 1 = 11
Practicing
Data Management
Better
Change Management & Leadership
© Copyright 2021 by Peter Aiken Slide # 54
https://plusanythingawesome.com
Diagnosing Organizational Readiness
© Copyright 2021 by Peter Aiken Slide #
adapted from the Managing Complex Change model by Lippitt, 1987
Culture is the biggest impediment to a
shift in organizational thinking about data!
55
https://plusanythingawesome.com
No cost, no registration case study download
• Download
– http://dl.acm.org/citation.cfm?doid=2888577.2893482
© Copyright 2021 by Peter Aiken Slide # 56
https://plusanythingawesome.com
8
EXPERIENCE: Succeeding at Data Management—BigCo Attempts to
Leverage Data
PETER AIKEN, Virginia Commonwealth University/Data Blueprint
In a manner similar to most organizations, BigCompany (BigCo) was determined to benefit strategically from
its widely recognized and vast quantities of data. (U.S. government agencies make regular visits to BigCo to
learn from its experiences in this area.) When faced with an explosion in data volume, increases in complexity,
and a need to respond to changing conditions, BigCo struggled to respond using a traditional, information
technology (IT) project-based approach to address these challenges. As BigCo was not data knowledgeable,
it did not realize that traditional approaches could not work. Two full years into the initiative, BigCo was
far from achieving its initial goals. How much more time, money, and effort would be required before results
were achieved? Moreover, could the results be achieved in time to support a larger, critical, technology-driven
challenge that also depended on solving the data challenges? While these questions remain unaddressed,
these considerations increase our collective understanding of data assets as separate from IT projects.
Only by reconceiving data as a strategic asset can organizations begin to address these new challenges.
Transformation to a data-driven culture requires far more than technology, which remains just one of three
required “stool legs” (people and process being the other two). Seven prerequisites to effectively leveraging
data are necessary, but insufficient awareness exists in most organizations—hence, the widespread misfires
in these areas, especially when attempting to implement the so-called big data initiatives. Refocusing on
foundational data management practices is required for all organizations, regardless of their organizational
or data strategies.
Categories and Subject Descriptors: H.2.0 [Information Systems]: Database Management—General; E.0
[Data]: General
General Terms: Management, Performance, Design
Additional Key Words and Phrases: Data management, data governance, data stewardship, organizational
design, CDO, CIO, chief data officer, chief information officer, data, data architecture, enterprise data exec-
utive, IT management, strategy, policy, enterprise architecture, information systems, conceptual modeling,
data integration, data warehousing, analytics, and business intelligence, BigCo
ACM Reference Format:
Peter Aiken. 2016. Experience: Succeeding at data management—BigCo attempts to leverage data. J. Data
and Information Quality 7, 1–2, Article 8 (May 2016), 35 pages.
DOI: http://dx.doi.org/10.1145/2893482
1. CASE INTRODUCTION
Good technology in the hands of an inexperienced user rarely produces positive
results.
Everyone wants to “leverage” data. Today, this is most often interpreted as invest-
ments in warehousing, analytics, business intelligence (BI), and so on. After all, that
is what you do with an asset—you leverage it—so the asset can help you to attain
strategic objectives; see Redman [2008] and Ladley [2010]. Widespread and pervasive
Author’s address: P. Aiken, 10124C West Broad Street, Glen Allen, VA 23060; email: peter.aiken@vcu.edu.
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted
without fee provided that copies are not made or distributed for profit or commercial advantage and that
copies bear this notice and the full citation on the first page. Copyrights for components of this work owned
by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or
republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request
permissions from Permissions@acm.org.
2016 Copyright is held by the owner/author(s). Publication rights licensed to ACM.
ACM 1936-1955/2016/05-ART8 $15.00
DOI: http://dx.doi.org/10.1145/2893482
ACM Journal of Data and Information Quality, Vol. 7, No. 1–2, Article 8, Publication date: May 2016.
• Download
1. Data volume is still
increasing faster than
we are able to process it,
2. Data interchange
overhead and other
costs of poor data
practices are
measurably sapping
organization and individual resources–and therefore
productivity,
3. Reliance on existing technology-based approaches
and education methods has not materially
addressed this gap between creation and
processing or reduced bottom line costs, &
4. There exists an industry-type, whose sole purpose is
to extract data from citizens and then use it for to
make money.
Big changes
1. Process is more
important than results
at first
2. Failure is itself a lesson
3. People and process
aspects are not
receiving enough
attention
4. Best practices do exist
© Copyright 2021 by Peter Aiken Slide # 57
https://plusanythingawesome.com
© Copyright 2021 by Peter Aiken Slide # 58
https://plusanythingawesome.com
• Motivation
- Frustration–we are unsatisfied with current state
- Are we making progress? (No)
• How did we get here? (Building on proven research)
- DoD ➜ SEI ➜ MITRE ➜ CMMI
- Industry push for best practices
• Ingredients
- What is the Data Maturity Model? (DMM)
- Body of Knowledge (DM BOK)
• Understanding and applying them together
- Weakest link in the chain architecture
- Just a bit on strategy
- Three legged stool
- How does one get to Carnegie Hall?
• Where to next?
• Q & A?
Program Practicing
Data Management
Better
1 + 1 = 11
Growing Practical Data
Governance Programs
9 March 2021
Data Management + Data Strategy = Interoperability
13 April 2021
Data Architecture and Data Modeling Differences:
Achieving a common understanding
11 May 2021
Upcoming Events (Webinars begin @ 19:00 UTC/2:00 PM NYC)
© Copyright 2021 by Peter Aiken Slide # 59
https://plusanythingawesome.com
Brought to you by:
Event Pricing
© Copyright 2021 by Peter Aiken Slide # 60
https://plusanythingawesome.com
• 20% off
directly from the publisher on
select titles
• My Book Store @
http://plusanythingawwsome.com
• Enter the code
"anythingawesome" at the
Technics bookstore checkout
where it says to
"Apply Coupon"
paiken@plusanythingawesome.com +1.804.382.5957
Questions?
Thank You!
© Copyright 2021 by Peter Aiken Slide # 61
Book a call with Peter to discuss anything - https://plusanythingawesome.com/OfficeHours.html
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DataEd Slides: Data Management Best Practices

  • 1. Data Management Best Practices © Copyright 2021 by Peter Aiken Slide # 1 paiken@plusanythingawesome.com+1.804.382.5957 Peter Aiken, PhD Practicing Data Management Better 1 + 1 = 11 Peter Aiken, Ph.D. • I've been doing this a long time • My work is recognized as useful • Associate Professor of IS (vcu.edu) • Institute for Defense Analyses (ida.org) • DAMA International (dama.org) • MIT CDO Society (iscdo.org) • Anything Awesome (plusanythingawesome.com) • 11 books and dozens of articles • Experienced w/ 500+ data management practices worldwide • Multi-year immersions – US DoD (DISA/Army/Marines/DLA) – Nokia – Deutsche Bank – Wells Fargo – Walmart … © Copyright 2021 by Peter Aiken Slide # https://plusanythingawesome.com 2
  • 2. Four Current Data Truths 1. Data volume is still increasing faster than we are able to process it, 2. Data interchange overhead and other costs of poor data practices are measurably sapping organization and individual resources–and therefore productivity, 3. Reliance on existing technology-based approaches and education methods has not materially addressed this gap between creation and processing or reduced bottom line costs, & 4. There exists an industry-type, whose sole purpose is to extract data from citizens and then use it for to make money. © Copyright 2021 by Peter Aiken Slide # 3 https://plusanythingawesome.com 4 Program © Copyright 2021 by Peter Aiken Slide # https://plusanythingawesome.com • Motivation - Frustration–we are unsatisfied with current state - Are we making progress? (No) • How did we get here? (Building on proven research) - DoD ➜ SEI ➜ MITRE ➜ CMMI - Industry push for best practices • Ingredients - What is the Data Maturity Model? (DMM) - Body of Knowledge (DM BOK) • Understanding and applying them together - Weakest link in the chain architecture - Just a bit on strategy - Three legged stool - How does one get to Carnegie Hall? • Where to next? • Q & A? 1 + 1 = 11 Practicing Data Management Better
  • 3. How Literate are we? What is NAAL? • a Nationally representative Assessment of English Literacy among American Adults age 16 and older NAAL ➜ PIAAC (Program for the International Assessment of Adult Competencies) • PIAAC assesses three key competencies for 21st-century society and the global economy • No statistically significant differences from 2012/14 to 2017! © Copyright 2021 by Peter Aiken Slide # 5 https://plusanythingawesome.com https://nces.ed.gov/surveys/piaac/current_results.asp • Literacy the ability to understand, use, and respond appropriately to written texts. • Numeracy the ability to use basic mathematical and computational skills. • Digital Problem Solving the ability to access/interpret information in digital environments to perform practical tasks. Some measurements • People – 14% of people have a good understanding of how to use business data – 21% of those aged 16-24 classified themselves as being data literate – Future employees are underprepared for data-driven workplaces • 8% of companies have made changes in the way data is used – 90% feel data is transforming the way they do business • Business decision makers – 33% feel that they can confidently understand, analyze and argue with data – 32% said that they are able to create measurable value from data – 27% said their data and analytics projects produce actionable insights – 78% are willing to invest more time/energy into improving their data skillsets – 24% of business decision makers, from junior managers to the C-suite, feel fully confident in their ability to read, work with, analyze and argue with that data — the fundamental skills that define a person's data literacy. © Copyright 2021 by Peter Aiken Slide # 6 https://plusanythingawesome.com http://TheDataLiteracyProject.org • Business decision makers
  • 4. Why isn't aren't my data problems solved by a data warehouse? © Copyright 2021 by Peter Aiken Slide # 7 https://plusanythingawesome.com Transform Problems with forklifting 1. no basis for decisions made 2. no inclusion of architecture/ engineering concepts 3. no idea that these concepts are missing from the process 4. 80% of organizational data is ROT © Copyright 2021 by Peter Aiken Slide # 8 https://plusanythingawesome.com Less Cleaner More shareable ... data Making Warehousing Successful -—Cloud——
  • 5. Success Requires a 3-Legged Stool © Copyright 2021 by Peter Aiken Slide # 9 https://plusanythingawesome.com P e o p l e Process T e c h n o l o g y Current approaches are not and have not been working © Copyright 2021 by Peter Aiken Slide # 10 https://plusanythingawesome.com Driving Innovation with Data Competing on data and analytics Managing data as a business asset Created a data-driven organization Forged a data culture 25% 50% 75% 100% Yes No 45% 50% 55% 60% 65% 2019 2020 2021 49% 64% 60% 35% 38% 42% 45% 48% 2019 2020 2021 41% 45% 48% 34% 38% 42% 46% 50% 2019 2020 2021 39% 50% 47% 17% 22% 28% 33% 38% 2019 2020 2021 24% 38% 31% 17% 22% 28% 33% 38% 2017 2018 2019 2020 2021 24% 38% 31% 32% 37% Source: Big Data and AI Executive Survey 2021 by Randy Bean and Thomas Davenport www.newvantage.com
  • 6. © Copyright 2021 by Peter Aiken Slide # 11 https://plusanythingawesome.com 2021 0% 25% 50% 75% 100% % of challenges: technology % of challenges: people/process 92.2% 7.8% No significant changes 12 Program © Copyright 2021 by Peter Aiken Slide # https://plusanythingawesome.com • Motivation - Frustration–we are unsatisfied with current state - Are we making progress? (No) • How did we get here? (Building on proven research) - DoD ➜ SEI ➜ MITRE ➜ CMMI - Industry push for best practices • Ingredients - What is the Data Maturity Model? (DMM) - Body of Knowledge (DM BOK) • Understanding and applying them together - Weakest link in the chain architecture - Just a bit on strategy - Three legged stool - How does one get to Carnegie Hall? • Where to next? • Q & A? 1 + 1 = 11 Practicing Data Management Better
  • 7. Motivation • "We want to move our data management program to the next level" – Question: What level are you at now? • You are currently managing your data, – But, if you can't measure it, – How can you manage it effectively? • How do you know where to put time, money, and energy so that data management best supports the mission? © Copyright 2021 by Peter Aiken Slide # "One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then, said the cat, it doesn't matter." Lewis Carroll from Alice in Wonderland 13 https://plusanythingawesome.com DoD Origins • US DoD Reverse Engineering Program Manager • We sponsored research at the CMM/SEI asking – “How can we measure the performance of DoD and our partners?” – “Go check out what the Navy is up to!” • SEI responded with an integrated process/data improvement approach – DoD required SEI to remove the data portion of the approach – It grew into CMMI/DM BoK, etc. © Copyright 2021 by Peter Aiken Slide # 14 https://plusanythingawesome.com
  • 8. MITRE Corporation: Data Management Maturity Model • Internal research project: Oct ‘94-Sept ‘95 • Based on Software Engineering Institute Capability Maturity Model (SEI CMMSM) for Software Development Projects • Key Process Areas (KPAs) parallel SEI CMMSM KPAs, but with data management focus and key practices • Normative model for data management required; need to: Understand scope of data management Organize data management key practices • Reported as not-done-well by those who do it Acknowledgements © Copyright 2021 by Peter Aiken Slide # 0018-9162/07/$25.00 © 2007 IEEE 42 Computer Published by the IEEE Computer Society version (changing data into other forms, states, or products), or scrubbing (inspecting and manipulat- ing, recoding, or rekeying data to prepare it for sub- sequent use). • Approximately two-thirds of organizational data managers have formal data management training; slightly more than two-thirds of organizations use or plan to apply formal metadata management tech- niques; and slightly fewer than one-half manage their metadata using computer-aided software engineer- ing tools and repository technologies.3 When combined with our personal observations, these results suggest that most organizations can benefit from the application of organization-wide data management practices. Failure to manage data as an enterprise-, cor- porate-, or organization-wide asset is costly in terms of market share, profit, strategic opportunity, stock price, and so on. To the extent that world-class organizations have shown that opportunities can be created through the effective use of data, investing in data as the only organizational asset that can’t be depleted should be of great interest. Increasing data management practice maturity levels can positively impact the coordination of data flow among organizations,individuals,and systems. Results from a self-assessment provide a roadmap for improving organizational data management practices. Peter Aiken, Virginia Commonwealth University/Institute for Data Research M. David Allen, Data Blueprint Burt Parker, Independent consultant Angela Mattia, J. Sergeant Reynolds Community College A s increasing amounts of data flow within and between organizations, the problems that can result from poor data management practices are becoming more apparent. Studies have shown that such poor practices are widespread. For example, • PricewaterhouseCoopers reported that in 2004, only one in three organizations were highly confident in their own data, and only 18 percent were very con- fident in data received from other organizations. Further, just two in five companies have a docu- mented board-approved data strategy (www.pwc. com/extweb/pwcpublications.nsf/docid/15383D6E7 48A727DCA2571B6002F6EE9). • Michael Blaha1 and others in the research community have cited past organizational data management edu- cation and practices as the cause for poor database design being the norm. • According to industry pioneer John Zachman,2 orga- nizations typically spend between 20 and 40 percent oftheirinformationtechnologybudgetsevolvingtheir data via migration (changing data locations), con- Measuring Data Management Practice Maturity: A Community’s Self-Assessment 15 https://plusanythingawesome.com 0018-9162/07/$25.00 © 2007 IEEE 42 Computer Published by the IEEE Computer Society version (changing data into other forms, states, or products), or scrubbing (inspecting and manipulat- ing, recoding, or rekeying data to prepare it for sub- sequent use). • Approximately two-thirds of organizational data managers have formal data management training; slightly more than two-thirds of organizations use or plan to apply formal metadata management tech- niques; and slightly fewer than one-half manage their metadata using computer-aided software engineer- ing tools and repository technologies.3 When combined with our personal observations, these results suggest that most organizations can benefit from the application of organization-wide data management practices. Failure to manage data as an enterprise-, cor- porate-, or organization-wide asset is costly in terms of market share, profit, strategic opportunity, stock price, and so on. To the extent that world-class organizations have shown that opportunities can be created through the effective use of data, investing in data as the only organizational asset that can’t be depleted should be of great interest. Increasing data management practice maturity levels can positively impact the coordination of data flow among organizations,individuals,and systems. Results from a self-assessment provide a roadmap for improving organizational data management practices. Peter Aiken, Virginia Commonwealth University/Institute for Data Research M. David Allen, Data Blueprint Burt Parker, Independent consultant Angela Mattia, J. Sergeant Reynolds Community College A s increasing amounts of data flow within and between organizations, the problems that can result from poor data management practices are becoming more apparent. Studies have shown that such poor practices are widespread. For example, • PricewaterhouseCoopers reported that in 2004, only one in three organizations were highly confident in their own data, and only 18 percent were very con- fident in data received from other organizations. Further, just two in five companies have a docu- mented board-approved data strategy (www.pwc. com/extweb/pwcpublications.nsf/docid/15383D6E7 48A727DCA2571B6002F6EE9). • Michael Blaha1 and others in the research community have cited past organizational data management edu- cation and practices as the cause for poor database design being the norm. • According to industry pioneer John Zachman,2 orga- nizations typically spend between 20 and 40 percent of their information technology budgets evolving their data via migration (changing data locations), con- Measuring Data Management Practice Maturity: A Community’s Self-Assessment CMMI Institute Background • Evolved from Carnegie Mellon’s Software Engineering Institute (SEI) - a federally funded research and development center (FFRDC) • Continues to support and provide all CMMI offerings and services delivered over its 20+ year history at the SEI – Industry leading reference models - benchmarks and guidelines for improvement ➜ Development ➜ Acquisition ➜ Services ➜ People ➜ Data Management – Training and Certification program, Partner program • Dedicated training, partner and certification teams to support organizations and professionals • Now owned by ISACA (CISO/M, COBIT, IT Governance, Cybersecurity) and joint product offerings are planned © Copyright 2021 by Peter Aiken Slide # 16 https://plusanythingawesome.com
  • 9. Melanie Mecca • Former CMMI Institute/Director of Data Management Products and Services ➜ datawise.inc • 30+ years designing and implementing strategies and solutions for private/public sectors • Architecture/Design experience in: – Data Management Programs – Enterprise Data Architecture – Enterprise Architecture • DMM's Managing Author Certified Partner, CMMI Institute – melanie@datawise-inc.com © Copyright 2021 by Peter Aiken Slide # 17 https://plusanythingawesome.com Data Management Maturity (DMM)SM Model • DMM 1.0 released August 2014 – 3.5 years in development – Sponsors – Microsoft, Lockheed Martin, Booz Allen Hamilton – 50+ contributing authors, 70+ peer reviewers, 80+ orgs • Reference model framework of fundamental best practices – 414 specific practice statements – 596 functional work products – Maturity practices • Measurement Instrument for organizations to evaluate capabilities and maturity, identify gaps, and incorporate guidelines for improvements. © Copyright 2021 by Peter Aiken Slide # 18 https://plusanythingawesome.com
  • 10. DMM Structure © Copyright 2021 by Peter Aiken Slide # Core Category Process Area Purpose Introductory Notes Goal(s) of the Process Area Core Questions for the Process Area Functional Practices (Levels 1-5) r Related Process Areas Example Work Products Infrastructure Support Practices e Explanatory Model Components R equired for Model Compliance 19 https://plusanythingawesome.com “You Are What You DO” • Model emphasizes behavior – Proactive positive behavioral changes – Creating and carrying out effective, repeatable processes – Leveraging and extending across the organization • Activities result in work products – Processes, standards, guidelines, templates, policies, etc. – Reuse and extension = maximum value, lower costs, happier staff • Practical focus reflects real-world organizations – enterprise program evolving to all hands on deck. © Copyright 2021 by Peter Aiken Slide # 20 https://plusanythingawesome.com
  • 11. Source: Applications Executive Council, Applications Budget, Spend, and Performance Benchmarks: 2005 Member Survey Results, Washington D.C.: Corporate Executive Board 2006, p. 23. Percentage of Projects on Budget By Process Framework Adoption …while the same pattern generally holds true for on-time performance Percentage of Projects on Time By Process Framework Adoption Key Finding: Process Frameworks are not Created Equal © Copyright 2021 by Peter Aiken Slide # With the exception of CMM and ITIL, use of process-efficiency frameworks does not predict higher on-budget project delivery… 21 https://plusanythingawesome.com "While all improvement efforts begin with the obligatory 'assessment' phase, Carnegie Mellon’s CMMI and DMM are the only proven frameworks that have the added benefit of literally decades of practice and benchmarking data. Organizations not using the DMM risk an inability to meaningfully compare results against other organizations and, as a result, adopt unproven methods." © Copyright 2021 by Peter Aiken Slide # 22 https://plusanythingawesome.com
  • 12. © Copyright 2021 by Peter Aiken Slide # 23 https://plusanythingawesome.com Data Management Body of Knowledge (DM BoK V2) Practice Areas from The DAMA Guide to the Data Management Body of Knowledge 2E © 2017 by DAMA International Missing two important concepts: Optionality Dependency 24 Program © Copyright 2021 by Peter Aiken Slide # https://plusanythingawesome.com • Motivation - Frustration–we are unsatisfied with current state - Are we making progress? (No) • How did we get here? (Building on proven research) - DoD ➜ SEI ➜ MITRE ➜ CMMI - Industry push for best practices • Ingredients - What is the Data Maturity Model? (DMM) - Body of Knowledge (DM BOK) • Understanding and applying them together - Weakest link in the chain architecture - Just a bit on strategy - Three legged stool - How does one get to Carnegie Hall? • Where to next? • Q & A? 1 + 1 = 11 Practicing Data Management Better
  • 13. • Before further construction could proceed • No IT equivalent © Copyright 2021 by Peter Aiken Slide # 25 https://plusanythingawesome.com Our barn had to pass a foundation inspection Maslow's Hierarchy of Needs © Copyright 2021 by Peter Aiken Slide # 26 https://plusanythingawesome.com
  • 14. You can accomplish Advanced Data Practices without becoming proficient in the Foundational Data Practices however this will: • Take longer • Cost more • Deliver less • Present greater risk (with thanks to Tom DeMarco) Data Management Practices Hierarchy © Copyright 2021 by Peter Aiken Slide # Advanced Data Practices • MDM • Mining • Big Data • Analytics • Warehousing • SOA Foundational Data Practices Data Platform/Architecture Data Governance Data Quality Data Operations Data Management Strategy T e c h n o l o g i e s C a p a b i l i t i e s 27 https://plusanythingawesome.com © Copyright 2021 by Peter Aiken Slide # Data$Management$ Strategy Data Management Goals Corporate Culture Data Management Funding Data Requirements Lifecycle Data Governance Governance Management Business Glossary Metadata Management Data Quality Data Quality Framework Data Quality Assurance Data Operations Standards and Procedures Data Sourcing Platform$&$ Architecture Architectural Framework Platforms & Integration Supporting$ Processes Measurement & Analysis Process Management Process Quality Assurance Risk Management Configuration Management Component Process$Areas Data Governance Data Management Strategy Data Operations Platform Architecture Supporting Processes Maintain fit-for-purpose data, efficiently and effectively 28 https://plusanythingawesome.com Manage data coherently Manage data assets professionally Data life cycle management Organizational support Data Quality Data$Management$ Strategy Data Management Goals Corporate Culture Data Management Funding Data Requirements Lifecycle Data Governance Governance Management Business Glossary Metadata Management Data Quality Data Quality Framework Data Quality Assurance Data Operations Standards and Procedures Data Sourcing Platform$&$ Architecture Architectural Framework Platforms & Integration Supporting$ Processes Measurement & Analysis Process Management Process Quality Assurance Risk Management Configuration Management Component Process$Areas Data$Management$ Strategy Data Management Goals Corporate Culture Data Management Funding Data Requirements Lifecycle Data Governance Governance Management Business Glossary Metadata Management Data Quality Data Quality Framework Data Quality Assurance Data Operations Standards and Procedures Data Sourcing Platform$&$ Architecture Architectural Framework Platforms & Integration Supporting$ Processes Measurement & Analysis Process Management Process Quality Assurance Risk Management Configuration Management Component Process$Areas Data$Management$ Strategy Data Management Goals Corporate Culture Data Management Funding Data Requirements Lifecycle Data Governance Governance Management Business Glossary Metadata Management Data Quality Data Quality Framework Data Quality Assurance Data Operations Standards and Procedures Data Sourcing Platform$&$ Architecture Architectural Framework Platforms & Integration Supporting$ Processes Measurement & Analysis Process Management Process Quality Assurance Risk Management Configuration Management Component Process$Areas Data$Management$ Strategy Data Management Goals Corporate Culture Data Management Funding Data Requirements Lifecycle Data Governance Governance Management Business Glossary Metadata Management Data Quality Data Quality Framework Data Quality Assurance Data Operations Standards and Procedures Data Sourcing Platform$&$ Architecture Architectural Framework Platforms & Integration Supporting$ Processes Measurement & Analysis Process Management Process Quality Assurance Risk Management Configuration Management Component Process$Areas Data$Management$ Strategy Data Management Goals Corporate Culture Data Management Funding Data Requirements Lifecycle Data Governance Governance Management Business Glossary Metadata Management Data Quality Data Quality Framework Data Quality Assurance Data Operations Standards and Procedures Data Sourcing Platform$&$ Architecture Architectural Framework Platforms & Integration Supporting$ Processes Measurement & Analysis Process Management Process Quality Assurance Risk Management Configuration Management Component Process$Areas Data architecture implementation DMM℠ Structure of 5 Integrated DM Practice Areas
  • 15. © Copyright 2021 by Peter Aiken Slide # Data architecture implementation Data Governance Data Management Strategy Data Operations Platform Architecture Supporting Processes Maintain fit-for-purpose data, efficiently and effectively 29 https://plusanythingawesome.com Manage data coherently Manage data assets professionally Data life cycle management Organizational support Data Quality Data Governance Data Quality Platform Architecture Data Operations Data Management Strategy 3 3 3 3 1 Supporting Processes Optimized Measured Defined Managed Initial Optimized Measured Defined Managed Initial Optimized Measured Defined Managed Initial Optimized Measured Defined Managed Initial Your data foundation can only be as strong as its weakest link! Optimized Measured Defined Managed Initial © Copyright 2021 by Peter Aiken Slide # Data Management Practice Areas Data Management Strategy DM is practiced as a coherent and coordinated set of activities Data Quality Delivery of data is support of organizational objectives – the currency of DM Data Governance Designating specific individuals caretakers for certain data Data Platform/ Architecture Efficient delivery of data via appropriate channels Data Operations Ensuring reliable access to data Capability Maturity Model Levels Examples of practice maturity 1 – Performed Our DM practices are ad hoc and dependent upon "heroes" and heroic efforts 2 – Managed We have DM experience and have the ability to implement disciplined processes 3 – Defined We have standardized DM practices so that all in the organization can perform it with uniform quality 4 – Measured We manage our DM processes so that the whole organization can follow our standard DM guidance 5 – Optimized We have a process for improving our DM capabilities 30 https://plusanythingawesome.com Assessment Components
  • 16. © Copyright 2021 by Peter Aiken Slide # 31 https://plusanythingawesome.com Sample Assessment Summary Cumulative Benchmark – Multiple organizations © Copyright 2021 by Peter Aiken Slide # 32 https://plusanythingawesome.com
  • 17. Industry Focused Results • CMU's Software Engineering Institute (SEI) Collaboration • Results from hundreds organizations in various industries including: ✓ Public Companies ✓ State Government Agencies ✓ Federal Government ✓ International Organizations • Defined industry standard • Steps toward defining data management "state of the practice" © Copyright 2021 by Peter Aiken Slide # 33 https://plusanythingawesome.com Data Management Strategy Data Governance Platform & Architecture Data Quality Data Operations Focus: Implementation and Access Focus: Guidance and Facilitation Optimized (V) Measured (IV) Defined (III) Managed (II) Initial (I) Development guidance Data Adminstration Support systems Asset recovery capability Development training 0 1 2 3 4 5 Client Industry Competition All Respondents Data Management Practices Assessment © Copyright 2021 by Peter Aiken Slide # Challenge Challenge Challenge Data Program Coordination Organizational Data Integration Data Stewardship Data Development Data Support Operations 34 https://plusanythingawesome.com
  • 18. High Marks for IFC's Audit © Copyright 2021 by Peter Aiken Slide # 35 https://plusanythingawesome.com Leadership & Guidance Asset Creation Metadata Management Quality Assurance Change Management Data Quality 0 1 2 3 4 5 TRE ISG IFC Industry Benchmarks Overall Benchmarks 1 2 3 4 5 Data Program Coordination Organizational Data Integration Data Stewardship Data Development Data Support Operations 2007 Maturity Levels 2019 Maturity Levels Comparison of DM Maturity 2007-2019 © Copyright 2021 by Peter Aiken Slide # 36 https://plusanythingawesome.com
  • 19. Strategy Guides Workgroup Activities © Copyright 2021 by Peter Aiken Slide # A pattern in a stream of decisions 37 https://plusanythingawesome.com Mintzberg Theory of Constraints - Generic © Copyright 2021 by Peter Aiken Slide # 38 https://plusanythingawesome.com Identify the current constraints, the components of the system limiting goal realization Make quick improvements to the constraint using existing resources Review other activities in the process facilitate proper alignment and support of constraint If the constraint persists, identify other actions to eliminate the constraint Repeat until the constraint is eliminated Alleviate
  • 20. Strategy Example 1 © Copyright 2021 by Peter Aiken Slide # Good Guys (Us) Bad Guys (Them) 39 https://plusanythingawesome.com Strategy Example 2 © Copyright 2021 by Peter Aiken Slide # Good Guys (Us) Bad Guys (Them) 40 https://plusanythingawesome.com
  • 21. Strategy Example 3 © Copyright 2021 by Peter Aiken Slide # Good Guys (Us) Bad Guys (Them) 41 https://plusanythingawesome.com General Dwight D. Eisenhower © Copyright 2021 by Peter Aiken Slide # 42 https://plusanythingawesome.com “In preparing for battle I have always found that plans are useless, but planning is indispensable … ” https://quoteinvestigator.com/2017/11/18/planning/
  • 22. Making a Better Data Sandwich © Copyright 2021 by Peter Aiken Slide # 43 https://plusanythingawesome.com Standard data Data supply Data literacy Making a Better Data Sandwich © Copyright 2021 by Peter Aiken Slide # 44 https://plusanythingawesome.com Data literacy Standard data Data supply
  • 23. Making a Better Data Sandwich © Copyright 2021 by Peter Aiken Slide # 45 https://plusanythingawesome.com Standard data Data supply Data literacy Making a Better Data Sandwich © Copyright 2021 by Peter Aiken Slide # 46 https://plusanythingawesome.com Standard data Data supply Data literacy This cannot happen without engineering and architecture! Quality engineering/ architecture work products do not happen accidentally!
  • 24. Making a Better Data Sandwich © Copyright 2021 by Peter Aiken Slide # 47 https://plusanythingawesome.com Standard data Data supply Data literacy This cannot happen without data engineering and architecture! Quality data engineering/ architecture work products do not happen accidentally! Version 1 © Copyright 2021 by Peter Aiken Slide # 48 https://plusanythingawesome.com Data Strategy Data Governance BI/ Warehouse Perfecting operations in 3 data management practice areas 1X 1X 1X Metadata Data Quality
  • 25. Version 2 © Copyright 2021 by Peter Aiken Slide # 49 https://plusanythingawesome.com Data Strategy Data Governance BI/ Warehouse Perfecting operations in 3 data management practice areas Metadata 2X 2X 1X Version 3 © Copyright 2021 by Peter Aiken Slide # 50 https://plusanythingawesome.com Data Strategy Data Governance BI/ Warehouse Reference & Master Data Perfecting operations in 3 data management practice areas 1X 3X 3X
  • 26. (Things that further) Organizational Strategy Lighthouse Projects Provide Focus © Copyright 2021 by Peter Aiken Slide # ( O c c a s i o n s t o P r a c t i c e ) N e e d e d D a t a S k i l l s ( O p p o r t u n i t i e s t o i m p r o v e ) D a t a u s e b y t h e b u s i n e s s 51 https://plusanythingawesome.com A Musical Analogy © Copyright 2021 by Peter Aiken Slide # 52 https://plusanythingawesome.com + = https://www.youtube.com/watch?v=4n1GT-VjjVs&frags=pl%2Cwn
  • 27. 53 Program © Copyright 2021 by Peter Aiken Slide # https://plusanythingawesome.com • Motivation - Frustration–we are unsatisfied with current state - Are we making progress? (No) • How did we get here? (Building on proven research) - DoD ➜ SEI ➜ MITRE ➜ CMMI - Industry push for best practices • Ingredients - What is the Data Maturity Model? (DMM) - Body of Knowledge (DM BOK) • Understanding and applying them together - Weakest link in the chain architecture - Just a bit on strategy - Three legged stool - How does one get to Carnegie Hall? • Where to next? • Q & A? 1 + 1 = 11 Practicing Data Management Better Change Management & Leadership © Copyright 2021 by Peter Aiken Slide # 54 https://plusanythingawesome.com
  • 28. Diagnosing Organizational Readiness © Copyright 2021 by Peter Aiken Slide # adapted from the Managing Complex Change model by Lippitt, 1987 Culture is the biggest impediment to a shift in organizational thinking about data! 55 https://plusanythingawesome.com No cost, no registration case study download • Download – http://dl.acm.org/citation.cfm?doid=2888577.2893482 © Copyright 2021 by Peter Aiken Slide # 56 https://plusanythingawesome.com 8 EXPERIENCE: Succeeding at Data Management—BigCo Attempts to Leverage Data PETER AIKEN, Virginia Commonwealth University/Data Blueprint In a manner similar to most organizations, BigCompany (BigCo) was determined to benefit strategically from its widely recognized and vast quantities of data. (U.S. government agencies make regular visits to BigCo to learn from its experiences in this area.) When faced with an explosion in data volume, increases in complexity, and a need to respond to changing conditions, BigCo struggled to respond using a traditional, information technology (IT) project-based approach to address these challenges. As BigCo was not data knowledgeable, it did not realize that traditional approaches could not work. Two full years into the initiative, BigCo was far from achieving its initial goals. How much more time, money, and effort would be required before results were achieved? Moreover, could the results be achieved in time to support a larger, critical, technology-driven challenge that also depended on solving the data challenges? While these questions remain unaddressed, these considerations increase our collective understanding of data assets as separate from IT projects. Only by reconceiving data as a strategic asset can organizations begin to address these new challenges. Transformation to a data-driven culture requires far more than technology, which remains just one of three required “stool legs” (people and process being the other two). Seven prerequisites to effectively leveraging data are necessary, but insufficient awareness exists in most organizations—hence, the widespread misfires in these areas, especially when attempting to implement the so-called big data initiatives. Refocusing on foundational data management practices is required for all organizations, regardless of their organizational or data strategies. Categories and Subject Descriptors: H.2.0 [Information Systems]: Database Management—General; E.0 [Data]: General General Terms: Management, Performance, Design Additional Key Words and Phrases: Data management, data governance, data stewardship, organizational design, CDO, CIO, chief data officer, chief information officer, data, data architecture, enterprise data exec- utive, IT management, strategy, policy, enterprise architecture, information systems, conceptual modeling, data integration, data warehousing, analytics, and business intelligence, BigCo ACM Reference Format: Peter Aiken. 2016. Experience: Succeeding at data management—BigCo attempts to leverage data. J. Data and Information Quality 7, 1–2, Article 8 (May 2016), 35 pages. DOI: http://dx.doi.org/10.1145/2893482 1. CASE INTRODUCTION Good technology in the hands of an inexperienced user rarely produces positive results. Everyone wants to “leverage” data. Today, this is most often interpreted as invest- ments in warehousing, analytics, business intelligence (BI), and so on. After all, that is what you do with an asset—you leverage it—so the asset can help you to attain strategic objectives; see Redman [2008] and Ladley [2010]. Widespread and pervasive Author’s address: P. Aiken, 10124C West Broad Street, Glen Allen, VA 23060; email: peter.aiken@vcu.edu. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from Permissions@acm.org. 2016 Copyright is held by the owner/author(s). Publication rights licensed to ACM. ACM 1936-1955/2016/05-ART8 $15.00 DOI: http://dx.doi.org/10.1145/2893482 ACM Journal of Data and Information Quality, Vol. 7, No. 1–2, Article 8, Publication date: May 2016. • Download
  • 29. 1. Data volume is still increasing faster than we are able to process it, 2. Data interchange overhead and other costs of poor data practices are measurably sapping organization and individual resources–and therefore productivity, 3. Reliance on existing technology-based approaches and education methods has not materially addressed this gap between creation and processing or reduced bottom line costs, & 4. There exists an industry-type, whose sole purpose is to extract data from citizens and then use it for to make money. Big changes 1. Process is more important than results at first 2. Failure is itself a lesson 3. People and process aspects are not receiving enough attention 4. Best practices do exist © Copyright 2021 by Peter Aiken Slide # 57 https://plusanythingawesome.com © Copyright 2021 by Peter Aiken Slide # 58 https://plusanythingawesome.com • Motivation - Frustration–we are unsatisfied with current state - Are we making progress? (No) • How did we get here? (Building on proven research) - DoD ➜ SEI ➜ MITRE ➜ CMMI - Industry push for best practices • Ingredients - What is the Data Maturity Model? (DMM) - Body of Knowledge (DM BOK) • Understanding and applying them together - Weakest link in the chain architecture - Just a bit on strategy - Three legged stool - How does one get to Carnegie Hall? • Where to next? • Q & A? Program Practicing Data Management Better 1 + 1 = 11
  • 30. Growing Practical Data Governance Programs 9 March 2021 Data Management + Data Strategy = Interoperability 13 April 2021 Data Architecture and Data Modeling Differences: Achieving a common understanding 11 May 2021 Upcoming Events (Webinars begin @ 19:00 UTC/2:00 PM NYC) © Copyright 2021 by Peter Aiken Slide # 59 https://plusanythingawesome.com Brought to you by: Event Pricing © Copyright 2021 by Peter Aiken Slide # 60 https://plusanythingawesome.com • 20% off directly from the publisher on select titles • My Book Store @ http://plusanythingawwsome.com • Enter the code "anythingawesome" at the Technics bookstore checkout where it says to "Apply Coupon"
  • 31. paiken@plusanythingawesome.com +1.804.382.5957 Questions? Thank You! © Copyright 2021 by Peter Aiken Slide # 61 Book a call with Peter to discuss anything - https://plusanythingawesome.com/OfficeHours.html + =