The document is a sample database marketing letter targeting a customer who has recently purchased a product, suggesting complementary products to enhance their experience. It encourages feedback and interaction regarding the marketing approach and requests sharing of successful or failed reactivation letters. The tone is friendly and aimed at fostering customer engagement for business success.

1. Database
Marketing
Letter sample
1

2. Hello Mr
______,

3. We have this
new product
that would
complement
(the product)
you bought
recently.

4. This would go
nicely into your
current (tool box)
and will help you
(maintain, use)
your (product you
bought)

5. Owner

6. Examples:

7. Computer -
Softwares

8. Laptop - Laptop
table fan,
external cd
reader, external
hard drive

9. Car - car
cleaning kit
(you can gift
this too for the
holidays), anti-theft
devices

10. Workshop:

11. Your thoughts?

12. Can you see
applying this to
your business?

13. What do you
think can be
improved and
added to this?

14. Do you have
other reactivation
letters that you
have used and
have success with
or failed and
learned from?

15. Hit the
Comments
section and
answer that
now.

16. To our business
success!

17. Cheers :D
Gerome