This document analyzes road accident data from the UK to identify trends and relationships between different factors. It looks at statistics on road user type and road accidents by speed limit, time of day, and urban vs rural areas. Additionally, it examines how driver and passenger gender, casualty cause and severity, road conditions, weather, journey purpose, and more relate to accident occurrence and severity. The goal is to find insights in the data and visualize it to tell a story about road safety in the UK.