Data storytelling Data Saturday (5/10/19)
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Through technological evolutions such as self-service BI a tremendous amount of data insights are created, which have an enormous potential. However, these insights are only valuable when they are inspiring and understood by end-users such that they are consequently used to drive business decisions. Therefore, Data Storytelling is a skill that is essential for everyone that is working with data.
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Data storytelling Data Saturday (5/10/19)
- 1. DATA STORYTELLING E F F E C T I V E LY CO M M U N I C AT I N G DATA I N S I G H T S
- 2. VIQTOR DAVIS DATA STORYTELLING TEAM 9 oktober 2019 2 • What is Data Storytelling? • Why do you need it anyway? • The fun part • Demo in PowerBI
- 3. HAVE YOU EVER SEEN A DATA STORY BEFORE? 9 oktober 2019 3
- 4. In 2018 the global amount of data was WHY IS THIS IMPORTANT TO YOU? 9 oktober 2019 * www.networkworld.com * www.idc.com 4 33 zettabytes 128 Gigabyte * * 33 171 billion euros 1399.- * In 2019 global revenue in data analytics will be
- 5. 90% 9 oktober 2019 * Gartner research 5 of decision makers still prioritize gut feeling over data
- 6. THERE IS A GAP BETWEEN INSIGHTS AND ACTION 9 oktober 2019 6
- 7. 9 oktober 2019 7 DATA STORYTELLING IS THE LAST MILE TO DRIVE BUSINESS OUTCOMES
- 9. VQD SKI EXAMPLE 9 oktober 2019 9
- 10. TELLING STORIES WITH YOUR DATA It’s the context around the data that will make people listen and engage. 9 oktober 2019 10 • Adding context – the story • Making memorable • Facilitate decision-making
- 11. WHAT IS DATA STORYTELLING? 9 oktober 2019 11 "Data storytelling is a structured approach for communicating data insights, involving a combination of three key elements: data, visuals, and narrative." - Forbes
- 12. THREE KEY ELEMENTS 9 oktober 2019 12
- 13. PRACTIAL EXAMPLE 9 oktober 2019 13 92% 90% 75% 72% 46% 39% PRICE CONVENIENCE CUSTOMER SERVICE SELECTION RELATIONSHIP BRAND % favorable Annual Customer Survey: Results Overview *Cole Nussbaumer - telling a story with data
- 14. PRACTIAL EXAMPLE 9 oktober 2019 14 92% 90% 75% 72% 46% 39% PRICE CONVENIENCE CUSTOMER SERVICE SELECTION RELATIONSHIP BRAND % favorable *Cole Nussbaumer - telling a story with data Annual Customer Survey: Results Overview People love the fact that we are convenient, but they are most excited about our pricing!
- 15. PRACTIAL EXAMPLE 9 oktober 2019 15*Cole Nussbaumer - telling a story with data 92% 90% 75% 72% 46% 39% PRICE CONVENIENCE CUSTOMER SERVICE SELECTION RELATIONSHIP BRAND % favorable But we really need to work on our branding and customer relations.
- 16. EXTRACTING MORE VALUE FROM WORK ALREADY DONE 9 oktober 2019 16
- 17. THE IMPORTANCE OF VACCINATION DEGREES 9 oktober 2019 17*Volkskrant
- 18. NEST CUSTOMER ENGAGEMENT E-MAIL 9 oktober 2019 18
- 19. IF THE WORLD WERE 100 PEOPLE 9 oktober 2019*GOOD MAGAZINE 19
- 20. ITS TIME FOR SOME DEMO’S 9 oktober 2019 20 • What is Data Storytelling? • Why do you need it anyway? • The fun part • Demo in PowerBI
- 21. 9 oktober 2019 21
- 22. SHOW NOTES 9 oktober 2019 22 Numbers: https://www.networkworld.com https://www.idc.com If the world would be a 100 people: https://www.youtube.com/watch?v=QFrqTFRy-LU#t=58s Weather dashboard: https://biitlog.wordpress.com/2017/01/18/power-bi-weather-api/ PowerBI Examples Powerbi_app_datasaturday Contact: Jacklien Maessen jacklien.maessen@viqtordavis.com Micha van der Ende micha.vanderende@viqtordavis.com