2. } Founded in 2004, Panda Chinese is a
Shanghai-based mandarin teaching centre
with more than 8 years of teaching
experience, 4 campuses and over 5000
satisfied graduates
3.
4. } It offers courses for both companies and
individual learners
} Besides, it regularly offers free/low-charge
parties and events for students and their
families/friends, such as tea party on Mid-
Autumn Festival, picking peaches in the
orchard, etc.
5. } To drive business results,
◦ How to attract new students
◦ How to retain current students
◦ What kind of clients are most willing to spend
money? Can we get more
} To differentiate from others,
◦ What in particular makes current students stay with
us for a long time? Dig them out for improvement
◦ Can we expand the scope of business by doing
something different? What are those potential areas
6. } Demographic information
} Warm calls, cold calls
} Attrition rate and reasons why
} Evaluation of teachers
} Sales performance of each stuff
} Sales result analysis
} Etc.
7. Insight Action to be taken
Among consideration factors for course Train the teachers
registration, a teacher’s performance in the Make the teachers sell themselves better by
first trial lesson plays a far more important role training them how to conduct a both beneficial
than price itself and interesting course
While western clients prefer a more casual Tailor teachers to clients’ needs
and less stressful class atmosphere, Some teachers might be humorous and good
Japanese and Korean students are more at vitalizing the class, and some do well in
demanding on themselves for progress teaching for teaching’s purpose
Nearly one-third of existing individual clients Improve on customer service
are recommended by their friends/colleagues/ Carry out regular calls/emails/face-to-face
acquaintances talks that won’t make them loathe, know their
real needs and likes to increase efficiency
Senior/Top management staff in companies Friend them and their families
form the most willing and generous group in Improve up-sell and cross-sell opportunities
learning mandarin by inviting their kids/spouses to come for the
activities and try free lessons
Most clients show a strong interest in Let clients try more
traditional Chinese culture, such as Offer such diversified experiences on a
Confucianism, Daoism, Taichi, gongfu, etc weekly or monthly basis at a low charge to
arouse their interest and enhance their loyalty;
update frequently based on clients’ feedback
and preference
8. } All data-mining projects should align with
business strategies and objectives
} Commonly, the result can be measured by
financial results – how many deals are signed
through which channels, how much cost is
saved on year-on-year basis
} In addition, intangible results can not be
quantified such as professionalism,
effectiveness and efficiency, etc.
