Use data visualization to discover and communicate insights and stories in your data for your business. In this presentation I'm going to show how visualization can make people understand their data by discovering hidden connections and patterns in time then efficiently communicate them to others.

1. Show the story in your data
Marco Liberati

2. Outline
1. Why visualize data?
2. From data to the visualization
3. Explore the data: an example
4. Test the data: an example
5. Tips & tricks

3. Why Visualize Data?
1. Engage users and harness their brains
2. Find insight through exploration
3. Understand context and see detail
4. Communicate insight intuitively

4. Why Visualize Data?

5. Why Visualize Data?
Pith off
centered
Age
Rings spaced
widely: good
weather conditions
Narrow rings:
drought season
Other narrow rings:
maybe insect
infestation?

6. From data to visualization
● What are the requirements?
● Sketch your idea
● Review: is it useful to somebody?
● Try to remove things
● Focus

8. Tips & tricks
● Do not use 3D
● Bad colour choice
● Avoid too many font types
● Misleading scales
● Too many variables
● Over animate

9. Any Questions?
@Cambridgeintel Cambridge-Intelligence.com
marco@cambridge-intelligence.com
@dej611

10. • Runs in any browser
• Works on any device
• Build quickly
• Rapid deployment
• Easy maintenance
• Full customization
• Powerful functionality
What is KeyLines?
A powerful SDK for graph visualization:
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e’re Hiring!