The document discusses dashboarding and reporting capabilities. It can provide high-level overviews and allow drilling down into detail with one click. Reports can be customized to filter data by application, business transactions, user groups, locations, and other attributes. Examples shown include monitoring bookings by location, analyzing the effects of different marketing efforts on conversions, and reporting on free product downloads by region, version, and company. Business transactions can be analyzed by various metrics across application tiers. The document also provides examples of dashboards for monitoring key functions, correlating different performance aspects, and correlating performance impact on conversion and revenue.

1. Dashboarding/reporting

2. Most are out of the Box, filter by App
Monitor High Level and drill into
the detail logically with 1 click.

3. But can get very specific with Business Transactions
report logically based
on key functions or In this example we grouped bookings (revenue) by location.
user groups
Could be by Brand, User Type or a
. specific store/location etc…
Which marketing efforts (i.e.
customer vistor lead source) effect
conversion? Buying direct vs email
campaign vs special offer.

4. We eat our own dogfood: Analytics we care about
dynaTrace’s free ajax edition: Usage & Downloads
What regions?
What versions?
What companies are
downloading the free What happened here?
dynatrace ajax edition? EMEA download page
appears to have caused
issues on April12th.

5. How? dynaTrace – BT PRO
1. Dynamic business transactions by any metric on any tier for every transaction
Usecase: Is the application working well on key pages in buying process?
2. Multi-dimensional BTs for each transaction, slice and dice to answer business questions
Usecase: How many customers from China purchased more than 1 product last month?
3. Business transactions are based on 100% of transactions, numbers can be trusted
Usecase: Which product created most $$$ last month? What is the exact revenue?
Capture
URI, session,
HTTP headers
Web Frontend Layer Persistence Layer
Cache
Capture
Proxies product name
Business Logic Layer
Oracle Databases
Capture Capture
User/Store name order volume
Service Layer

6. For example: What our R&D Execs care about

7. Reporting: Web & Automated
Receive an email daily or weekly
reporting the metrics YOU care about
Flexibility in report formats
PDF, HTML, XML, CSV & EXCEL

8. 1) Firefight better: 100% visibility 24x7

9. Which products are hot? Marketing efforts?
Which products are your users most looking for? Get detailed information which
products were ordered and what the top ordered products and manufacturers are.
Can use this data to either tune your search results or for marketing efforts.

10. Revenue by Product (i.e. Fender vs Gibson)

12. Create Overall System Triage Dashboard
Third Party Example

13. Operations: Monitor key functions

14. Example of correlating multiple aspects of performance

15. Correlate Impact of Performance on Conversion/Revenue