The document provides details about the marketing internship of Dalesmy Gonzalez at the Pickford Film Center from Winter 2015 to Spring 2016. It includes a table of contents, descriptions of the film center and internship responsibilities, letters of recommendation, and work samples from various projects completed during the internship. Some of the major projects discussed include analyzing the film center's social media presence and engagement, creating press releases to promote showtimes and events, managing the film center's Twitter account, conducting a Facebook analytics review, assisting with the Bellingham Music Film Festival, and developing a marketing campaign for a new Performing Arts Series.
Chloe Haynes outlines a production plan for publishing a weekly magazine. The plan involves several stages across a week: editorial and budget decisions on Monday; acquiring content from Tuesday to Wednesday through staff writers or external contributors; sub-editing on Thursday to check facts and style consistency; layout from Thursday to Friday using desktop publishing software; proofreading the layout on Friday; filing the final version to the printer on Friday; and distributing the printed magazines for sale by the following Friday. Chloe estimates it will cost around 37,500 pounds to publish based on the magazine's price and estimated readership. She will use Frontline, a large magazine distributor, and release the magazine weekly on Fridays to provide timely content for regular readers.
The document outlines a schedule for completing a Foundation Portfolio in Media Studies. It details the work completed each week from September to March, including preliminary tasks like creating a blog page, conducting research, and drafting a school magazine. The main tasks involved planning, designing, and completing a music magazine, including manipulating photographs, designing page layouts, and adding elements like cover lines and social media logos. Evaluation questions and uploading all work to a blog page were completed at the end.
Zoe Hickson completed a foundation portfolio in media studies over several months. She researched magazines, created audience profiles, surveyed peers, and designed preliminary and main covers and contents pages for a pop music magazine. She conducted a photo shoot and interview with a model. Her double page spread featured the interview and edited photos. She evaluated her work in 7 questions, using different media like websites, videos and presentations. All her work is now uploaded to her blog.
Here are three potential courses I could take after college to further my career in photography:
1. BA (Hons) Photography at University of South Wales. This course covers documentary, fashion and studio photography as well as video. It has a strong emphasis on developing a professional portfolio. The entry requirements are 112 UCAS points plus a photography portfolio. This course would help me gain the technical skills and experience needed to become a professional photographer.
2. Foundation Diploma in Art and Design at Leeds Arts University. This one-year course develops skills across art and design disciplines through projects and workshops. It does not have set entry requirements but looks for motivation and potential. The multi-disciplinary approach and focus on developing a portfolio would help
Adam fox preliminary task and planning & researchadanfox2052
This document provides a step-by-step progression of the preliminary task for a music magazine cover and contents page created by the student. It details 16 steps taken to create the front cover including adding shapes, images, text, and logos. It also outlines 19 steps for designing the contents page layout with headings, stories, photos and consistency of branding. The student provides research on the production process of magazines, declining sales trends in the music magazine genre, and establishes conventions and target audiences of Q and Mojo magazines for their project.
The document outlines the production process and schedule for a monthly music magazine. It involves researching the process, conducting interviews, taking photos, and creating the front cover, contents page, and a double page spread in Photoshop on a weekly schedule over 6 weeks to meet a release date of January 31st. Key stages of the magazine production process include acquiring content, sub-editing, page layout, proofreading, and printing. The document also discusses choosing a suitable distribution company and setting the release date for the first issue.
Karl Shepherd proposes creating a football fanzine for a younger audience between ages 16-21. They will produce both a print and online version of the fanzine, which will include Premier League and Champions League predictions, interviews with professional footballers, and game recaps. Karl has previous experience making magazines and wants to improve their skills. They will research older fanzines for inspiration and styles of journalism. To evaluate the project, Karl will review their work and research to identify strengths and areas for improvement for future projects. The fanzine will be created over four weeks, with covers and inside layout in the first two weeks and finishing and publishing in the last two weeks.
1) The document is a log book for a student's media studies project on creating a music magazine.
2) It details the student's research process, including analyzing magazine covers, developing layout ideas, and refining a contents page design.
3) The student analyzed a double page magazine spread, identifying design elements like the featured image, headline styles, and use of color.
Chloe Haynes outlines a production plan for publishing a weekly magazine. The plan involves several stages across a week: editorial and budget decisions on Monday; acquiring content from Tuesday to Wednesday through staff writers or external contributors; sub-editing on Thursday to check facts and style consistency; layout from Thursday to Friday using desktop publishing software; proofreading the layout on Friday; filing the final version to the printer on Friday; and distributing the printed magazines for sale by the following Friday. Chloe estimates it will cost around 37,500 pounds to publish based on the magazine's price and estimated readership. She will use Frontline, a large magazine distributor, and release the magazine weekly on Fridays to provide timely content for regular readers.
The document outlines a schedule for completing a Foundation Portfolio in Media Studies. It details the work completed each week from September to March, including preliminary tasks like creating a blog page, conducting research, and drafting a school magazine. The main tasks involved planning, designing, and completing a music magazine, including manipulating photographs, designing page layouts, and adding elements like cover lines and social media logos. Evaluation questions and uploading all work to a blog page were completed at the end.
Zoe Hickson completed a foundation portfolio in media studies over several months. She researched magazines, created audience profiles, surveyed peers, and designed preliminary and main covers and contents pages for a pop music magazine. She conducted a photo shoot and interview with a model. Her double page spread featured the interview and edited photos. She evaluated her work in 7 questions, using different media like websites, videos and presentations. All her work is now uploaded to her blog.
Here are three potential courses I could take after college to further my career in photography:
1. BA (Hons) Photography at University of South Wales. This course covers documentary, fashion and studio photography as well as video. It has a strong emphasis on developing a professional portfolio. The entry requirements are 112 UCAS points plus a photography portfolio. This course would help me gain the technical skills and experience needed to become a professional photographer.
2. Foundation Diploma in Art and Design at Leeds Arts University. This one-year course develops skills across art and design disciplines through projects and workshops. It does not have set entry requirements but looks for motivation and potential. The multi-disciplinary approach and focus on developing a portfolio would help
Adam fox preliminary task and planning & researchadanfox2052
This document provides a step-by-step progression of the preliminary task for a music magazine cover and contents page created by the student. It details 16 steps taken to create the front cover including adding shapes, images, text, and logos. It also outlines 19 steps for designing the contents page layout with headings, stories, photos and consistency of branding. The student provides research on the production process of magazines, declining sales trends in the music magazine genre, and establishes conventions and target audiences of Q and Mojo magazines for their project.
The document outlines the production process and schedule for a monthly music magazine. It involves researching the process, conducting interviews, taking photos, and creating the front cover, contents page, and a double page spread in Photoshop on a weekly schedule over 6 weeks to meet a release date of January 31st. Key stages of the magazine production process include acquiring content, sub-editing, page layout, proofreading, and printing. The document also discusses choosing a suitable distribution company and setting the release date for the first issue.
Karl Shepherd proposes creating a football fanzine for a younger audience between ages 16-21. They will produce both a print and online version of the fanzine, which will include Premier League and Champions League predictions, interviews with professional footballers, and game recaps. Karl has previous experience making magazines and wants to improve their skills. They will research older fanzines for inspiration and styles of journalism. To evaluate the project, Karl will review their work and research to identify strengths and areas for improvement for future projects. The fanzine will be created over four weeks, with covers and inside layout in the first two weeks and finishing and publishing in the last two weeks.
1) The document is a log book for a student's media studies project on creating a music magazine.
2) It details the student's research process, including analyzing magazine covers, developing layout ideas, and refining a contents page design.
3) The student analyzed a double page magazine spread, identifying design elements like the featured image, headline styles, and use of color.
Thomas Spink is creating a music magazine for his OCR Media Studies coursework. He has researched conventions of music magazines such as using famous artists on the cover for star appeal. His target audience is teens and young adults interested in current music trends. For his preliminary task, Thomas designed a front cover and contents page following the conventions he researched. This included using colors and layouts consistently across pages. He plans to manage his schedule carefully to complete the magazine on time.
The production plan outlines Tom Spink's schedule and tasks for creating a magazine called XXL over several weeks in November and December 2014. The plan details tasks such as confirming a model, creating layouts, taking photographs, editing images, and adding content and final touches. It shows tasks scheduled on specific days with completion dates. The document also provides research on the process of producing a hip hop magazine, including its weekly publication schedule, researching the editor's role, and the production process involving scheduling, budgeting, and procuring content.
The document discusses the feedback the student received from their audience regarding magazine ideas. They created surveys and profiles of potential readers to better understand their interests, which influenced decisions like focusing on technology over design and pricing the magazine affordably. Character drawings and social media-style profiles of readers provided more insight into what content would appeal to the target audience. The student concluded that audience research was critical to creating successful media products.
- Thomas Spink is a student with candidate number 2030 completing a Foundation Portfolio in Media Studies course.
- The document outlines Spink's schedule and progress for completing preliminary and main tasks, research, blog posts, and corrections from September to March.
- It details the weekly work Spink completed, including learning software features, analyzing examples, creating pages on Photoshop and WordPress, and making corrections and improvements.
The document discusses the conventions used and challenged in the creation of a music magazine media product. It incorporates many conventions of real music magazines, such as a simplistic front cover focused on the cover model. However, it also incorporates some conventions of fashion magazines. While the contents page follows conventions like minimal empty space and linking pictures to stories, it also includes unconventional elements like a list of songs. The double page feature story uses conventions like large images and quotes but structures the interview differently. The target audience is identified as males aged 16-25 interested in music and fashion trends.
The document provides details about Jake Whattam-Smith's evaluation of his magazine project. It discusses the strengths and weaknesses of the research, planning, time management, technical qualities, and aesthetic qualities phases of the project. For research, strengths included influencing design ideas, but a weakness was the time consumed. For planning, strengths were identifying a genre and schedule, while weaknesses included lack of originality and few sources. Time management was generally successful due to pre-planning, but production and experiments took longer than expected. Technical qualities like color scheme, focal points, layout, and masthead were well-executed. Aesthetic qualities made the magazine engaging and identifiable to the genre.
SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers
This document outlines Shake Shack's social media strategy for October 2017. The objectives are to create deeper connections with customers and increase revenues through brand loyalty. Strategies include increasing social interactions and promoting CSR initiatives using hashtags. A social media audit assessed current performance on networks like Facebook and Instagram. Roles and responsibilities, policies, and response plans are defined to guide social media activities. Progress will be measured using quantitative KPIs like follower counts and interactions as well as qualitative indicators like sentiment analysis.
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
Achieving and measuring success on the social webBridey Lipscombe
The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
This document outlines Taco Bell's social media strategy. The objectives are to increase website traffic and followers across platforms. A social media audit found Twitter has the highest engagement. Strategies include paid ads, contests, and monitoring keywords. Roles and responsibilities are defined for social media managers. Metrics like followers, posts, and traffic will be reported monthly. Response plans address customer complaints and policy violations. The goal is more interactive content and conversations to support business goals.
This document provides a social media strategy and audit for Rachel Wiener's personal brand. It includes an assessment of her current social media presence, objectives to grow her audience and engagement over the next year, and strategies for creating and sharing relevant content across different social platforms. The key objectives are to increase followers by 30% in 6 months through more frequent, appealing posts, and to boost Instagram followers specifically by 1500 in 6 months. Metrics like website traffic sources and audience demographics are analyzed to inform the content and messaging. Responsibilities for executing the plan are also outlined.
This document provides a social media strategy for a personal brand focused on increasing brand awareness through Facebook. The objectives are to increase online following by 30% and the number of weekly posted content. Strategies include boosting engaging posts, using the #paintersperspective hashtag, and partnering with local artists. Key dates include holidays and events in November. Responsibilities include managing social media platforms. The critical response plan addresses inappropriate user-generated content. Measurement will track use of the hashtag and consider future campaigns.
Daniel Morland proposes creating a digital racing magazine drawing on his experience with previous graphical projects. He will research racing entertainment, audiences, and magazine/video styles to design content inspired by publications like Autosport and a video-like presentation. Evaluation will compare his work to these sources and gather audience feedback to improve his planning and media career skills. The proposal outlines 15 weeks of background research, experimentation, production, peer feedback, and self-evaluation culminating in an analysis of how the project met his original goals.
Daniel Morland proposes creating a digital racing magazine drawing on his experience with previous graphical projects. He will research racing entertainment, audiences, and magazine/video styles to inform the magazine's content and visual approach. Evaluation will compare the magazine to industry examples and solicit audience feedback to assess how well it blends magazine and video formats. The proposal outlines a production schedule including research, experimentation, drafting, feedback, and self-evaluation to guide development.
Social Media Strategy Project One, "Abscronfit"Abby Cronin
The document outlines the social media strategy for "Abscronfit", a personal brand focused on health and fitness. Key objectives include growing followers and engagement across social media platforms like Twitter, Facebook, and Instagram. Strategies proposed include increasing post frequency, creating sponsored content, and collaborating with influencers. Metrics such as followers, engagement rates, and website traffic will be used to measure performance. Key dates and roles/responsibilities are also defined to support the objectives.
The document provides resources for using social media and other online tools for nonprofit organizations and Jewish education. It includes links and recommendations for blogs, online networking platforms like Facebook and Twitter, collaboration tools from Google and scheduling tools. Books, articles, and organizations supporting nonprofit technology use are also listed. Exercises are included to help participants develop a social media voice, identify how to add value for audiences, and create a strategic social media plan.
The People Channel: Using Social Media to Convert PBS Viewers into MembersChad Norman
The world wide web show is here, and PBS members and viewers everywhere are using the social media channel to consume content, connect with each other, and share their passion with the world. The time is now to engage your audience through social media, and convert your fans into members. In this session, we’ll take a look at why social media is important, which platforms should be in your plan, how to produce the right content, and how to measure your results.
The document provides guidance on effectively managing social media presence with 30 minutes per day. It recommends listening first before engaging on various social channels like LinkedIn, Twitter, Facebook, YouTube and Google+. Sample daily, weekly and monthly activities are outlined for each channel, including publishing blog posts, monitoring conversations, adding comments and sharing content. Priming new channels with current customers, partners and employees is also suggested to help boost organic growth of followers over time.
Thomas Spink is creating a music magazine for his OCR Media Studies coursework. He has researched conventions of music magazines such as using famous artists on the cover for star appeal. His target audience is teens and young adults interested in current music trends. For his preliminary task, Thomas designed a front cover and contents page following the conventions he researched. This included using colors and layouts consistently across pages. He plans to manage his schedule carefully to complete the magazine on time.
The production plan outlines Tom Spink's schedule and tasks for creating a magazine called XXL over several weeks in November and December 2014. The plan details tasks such as confirming a model, creating layouts, taking photographs, editing images, and adding content and final touches. It shows tasks scheduled on specific days with completion dates. The document also provides research on the process of producing a hip hop magazine, including its weekly publication schedule, researching the editor's role, and the production process involving scheduling, budgeting, and procuring content.
The document discusses the feedback the student received from their audience regarding magazine ideas. They created surveys and profiles of potential readers to better understand their interests, which influenced decisions like focusing on technology over design and pricing the magazine affordably. Character drawings and social media-style profiles of readers provided more insight into what content would appeal to the target audience. The student concluded that audience research was critical to creating successful media products.
- Thomas Spink is a student with candidate number 2030 completing a Foundation Portfolio in Media Studies course.
- The document outlines Spink's schedule and progress for completing preliminary and main tasks, research, blog posts, and corrections from September to March.
- It details the weekly work Spink completed, including learning software features, analyzing examples, creating pages on Photoshop and WordPress, and making corrections and improvements.
The document discusses the conventions used and challenged in the creation of a music magazine media product. It incorporates many conventions of real music magazines, such as a simplistic front cover focused on the cover model. However, it also incorporates some conventions of fashion magazines. While the contents page follows conventions like minimal empty space and linking pictures to stories, it also includes unconventional elements like a list of songs. The double page feature story uses conventions like large images and quotes but structures the interview differently. The target audience is identified as males aged 16-25 interested in music and fashion trends.
The document provides details about Jake Whattam-Smith's evaluation of his magazine project. It discusses the strengths and weaknesses of the research, planning, time management, technical qualities, and aesthetic qualities phases of the project. For research, strengths included influencing design ideas, but a weakness was the time consumed. For planning, strengths were identifying a genre and schedule, while weaknesses included lack of originality and few sources. Time management was generally successful due to pre-planning, but production and experiments took longer than expected. Technical qualities like color scheme, focal points, layout, and masthead were well-executed. Aesthetic qualities made the magazine engaging and identifiable to the genre.
SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers
This document outlines Shake Shack's social media strategy for October 2017. The objectives are to create deeper connections with customers and increase revenues through brand loyalty. Strategies include increasing social interactions and promoting CSR initiatives using hashtags. A social media audit assessed current performance on networks like Facebook and Instagram. Roles and responsibilities, policies, and response plans are defined to guide social media activities. Progress will be measured using quantitative KPIs like follower counts and interactions as well as qualitative indicators like sentiment analysis.
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
Achieving and measuring success on the social webBridey Lipscombe
The document discusses success on the social web and how to measure it. It outlines that success is built through developing relationships over time through many lightweight interactions. It also stresses defining objectives and success for social media that are relevant to business goals. The document provides examples of tools to measure engagement, brand health, and impact on business metrics like leads and sales.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
Presentation delivered to faculty and staff outlining the state of social media for the university and guidelines for improving their social media efforts.
This document outlines Taco Bell's social media strategy. The objectives are to increase website traffic and followers across platforms. A social media audit found Twitter has the highest engagement. Strategies include paid ads, contests, and monitoring keywords. Roles and responsibilities are defined for social media managers. Metrics like followers, posts, and traffic will be reported monthly. Response plans address customer complaints and policy violations. The goal is more interactive content and conversations to support business goals.
This document provides a social media strategy and audit for Rachel Wiener's personal brand. It includes an assessment of her current social media presence, objectives to grow her audience and engagement over the next year, and strategies for creating and sharing relevant content across different social platforms. The key objectives are to increase followers by 30% in 6 months through more frequent, appealing posts, and to boost Instagram followers specifically by 1500 in 6 months. Metrics like website traffic sources and audience demographics are analyzed to inform the content and messaging. Responsibilities for executing the plan are also outlined.
This document provides a social media strategy for a personal brand focused on increasing brand awareness through Facebook. The objectives are to increase online following by 30% and the number of weekly posted content. Strategies include boosting engaging posts, using the #paintersperspective hashtag, and partnering with local artists. Key dates include holidays and events in November. Responsibilities include managing social media platforms. The critical response plan addresses inappropriate user-generated content. Measurement will track use of the hashtag and consider future campaigns.
Daniel Morland proposes creating a digital racing magazine drawing on his experience with previous graphical projects. He will research racing entertainment, audiences, and magazine/video styles to design content inspired by publications like Autosport and a video-like presentation. Evaluation will compare his work to these sources and gather audience feedback to improve his planning and media career skills. The proposal outlines 15 weeks of background research, experimentation, production, peer feedback, and self-evaluation culminating in an analysis of how the project met his original goals.
Daniel Morland proposes creating a digital racing magazine drawing on his experience with previous graphical projects. He will research racing entertainment, audiences, and magazine/video styles to inform the magazine's content and visual approach. Evaluation will compare the magazine to industry examples and solicit audience feedback to assess how well it blends magazine and video formats. The proposal outlines a production schedule including research, experimentation, drafting, feedback, and self-evaluation to guide development.
Social Media Strategy Project One, "Abscronfit"Abby Cronin
The document outlines the social media strategy for "Abscronfit", a personal brand focused on health and fitness. Key objectives include growing followers and engagement across social media platforms like Twitter, Facebook, and Instagram. Strategies proposed include increasing post frequency, creating sponsored content, and collaborating with influencers. Metrics such as followers, engagement rates, and website traffic will be used to measure performance. Key dates and roles/responsibilities are also defined to support the objectives.
The document provides resources for using social media and other online tools for nonprofit organizations and Jewish education. It includes links and recommendations for blogs, online networking platforms like Facebook and Twitter, collaboration tools from Google and scheduling tools. Books, articles, and organizations supporting nonprofit technology use are also listed. Exercises are included to help participants develop a social media voice, identify how to add value for audiences, and create a strategic social media plan.
The People Channel: Using Social Media to Convert PBS Viewers into MembersChad Norman
The world wide web show is here, and PBS members and viewers everywhere are using the social media channel to consume content, connect with each other, and share their passion with the world. The time is now to engage your audience through social media, and convert your fans into members. In this session, we’ll take a look at why social media is important, which platforms should be in your plan, how to produce the right content, and how to measure your results.
The document provides guidance on effectively managing social media presence with 30 minutes per day. It recommends listening first before engaging on various social channels like LinkedIn, Twitter, Facebook, YouTube and Google+. Sample daily, weekly and monthly activities are outlined for each channel, including publishing blog posts, monitoring conversations, adding comments and sharing content. Priming new channels with current customers, partners and employees is also suggested to help boost organic growth of followers over time.
Hannah McNeill proposes creating a magazine about mental wellbeing and feminism for her final media studies project. The magazine will include articles on these topics as well as others related to "life" more broadly. It will incorporate original photography taken by Hannah alongside the articles to make it unique. Over the course of the project, Hannah plans to research influential journalists, feminists, photographers, mental health advocates, and graphic designers to inform her work. She will evaluate her project through a presentation analyzing the process and end product, and through a weekly production diary reflecting on her progress.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
The workshop agenda provided an overview of becoming a networked arts organization through the use of social media. The morning session provided inspiration on social media strategies for arts organizations. The afternoon included mini-workshops on tools like Facebook, Twitter, and measurement. Attendees would leave with basic social media best practices and next steps. Effective social media use requires moving from low engagement to high engagement over time by learning, participating, publishing content, and building networks. Measuring social media impact requires focusing on a few key metrics rather than collecting all available data.
Similar to Dalesmy_Gonzalez_PickfordFPortfolio2016 (20)
Leveraging Social Media: Becoming A Networked Arts Organization
Dalesmy_Gonzalez_PickfordFPortfolio2016
1. WINTER 2015 - SPRING 2016
Marketing 480
Dalesmy Gonzalez
2. TABLE OF CONTENTS
Firm Description...........................2
Job Description.............................3
Summary of Skills.........................4
Letters of Evaluation.....................5-6
Winter Projects.............................7-27
Spring Projects.............................28-48
Appendix......................................49-51
3. FIRM DESCRIPTION
The Pickford Film Center is a non-profit movie theater located
in the heart of downtown Bellingham,Washington. Established
in 1998, the Pickford has since been a vital, mission-driven
organization dedicated to its community and the world that
is film. Providing a truly authentic and rich cinematic
experience for all movie lovers, the Pickford offers a plethora
of film genres including; independent, foreign, documentaries,
and performing arts.
In addition to offering moviegoers with a variety of movie
options, the Pickford Film Center organizes and hosts a
number of special events throughout the year. Such events
include the annual Oscar's screening party and a number of
other festivities that aid in funding organizations within the
community, including the Pickford's very own Education fund.
2
5. SUMMARY OF SKILLS
Throughout my two quarters as an intern at the Pickford Film Center, I
learned an immense amount about the world of marketing and the film
industry. My position at the PFC allowed me to use the skills and
knowledge I've obtained these last four years at WWU. These skills in
addition to skills I've gained through my time at the PFC can be seen
throughout this portfolio:
Conducting in-depth research to understand audience behavior.
In-depth knowledge in Hootsuite Dashboard.
In-depth knowledge of Twitter, Facebook, MailChimp, and Hootsuites'
analytics.
How to create and implement engaging content on a number of
different online platforms.
How to create and implement marketing campaigns.
How to create and implement email marking campaigns.
How to work alongside other team members to produce a final
product.
How to design promotional material (print & digital).
4
9. WORK SAMPLE 1: TWITTER ANALYSIS
Project Overview
The first project I worked on during my internship at PFC was an
analysis of our Twitter account, which up until my joining the
theater, had been pretty inactive. The PFC's Twitter account had a
generous following of 3,104 followers, but very little content was
being distributed on the account and very little interaction with our
followers was taking place.
Familiarize myself with our Twitter account and its functions.
Investigate who our followers are and with who or what they
engage with.
Analyze our Twitter analytics to better understand our
follower's habits and other trends.
Investigate engagement and methods to improve our following
on our Twitter account.
Purpose:
What I Did:
Investigated and manipulated our analytics dashboard in order
to obtain a better understanding of our follower's online
behavior.
Analyzed our presence on the account in order to gauge a better
understanding of our own presence online.
Proposed a number of suggestions that would allow us to build
and obtain a relationship with our followers.
Description:
8
10. What I learned:
9
In-depth knowledge about our followers' behavior online and
our own behavior as well.
Different tips and techniques to create awareness and interest
in the PFC.
How to interrupt Twitter's analytics platform and tools in order
to interpret our own data.
14. WORK SAMPLE 2: PRESS RELEASES-
CALENDARS
Project Overview
Description:
Throughout the entirety of my internship, I consistently reached out to
a number of media outlets within Bellingham and Whatcom county to
inform locals about our upcoming showings and events.
Purpose:
Increase awareness of our services to the greater Bellingham and
Whatcom county area.
Inform local movie goers about the diverse genres of films showing
at the PFC.
Inform locals about the varying events that take place at the PFC
throughout the year.
What I Did:
Published showtimes and event dates on 5 online media outlets on
a monthly basis.
Communicated with these media outlets to insure content and
material for press releases were up to par and met deadlines.
What I learned:
How to create and distribute press releases.
How to adjust content and material according to the differing media
outlets and their differing audiences.
Organization and management skills in order to distribute material as
accurately and as visually appealing as possible.
Time management skills. 13
18. Work Sample 3: Twitter
Description:
Project Overview
Throughout my entire internship at PFC I continuously managed our
Twitter account, created fun and engaging tweets, in addition to
interacting and building a relationship with our followers.
Purpose:
Build and maintain a relationship with our followers.
Build our online presence with engaging and relevant
content.
Earn new followers.
Interact and engage with our online followers in a fun and
relaxed manner.
What I Did:
Implemented a weekly tweet titled " Film For Thought", which
included an interesting fact about the film industry and an eye-
catching image/video.
Managed our Hootsuite Dashboard to schedule our weekly tweets.
Implemented inbound marketing techniques to drive followers'
awareness and interaction.
Attended a Twitter workshop to learn how to improve our presence
online.
What I learned:
How to create engaging and informative content without creating
an environment flooded with disruptive content.
How to manage our Twitter account using Hootsuite's Dashboard
and analytics tools.
17
22. Work Sample 4: Facebook Analysis
Project Overview
Description:
Throughout the months of February and March I conducted an
analysis of our Facebook account using Facebook's analytics
platform to interpret the behavior of our followers and our own
behavior as well.
Purpose:
Familiarize myself with our account and the analytics platform
Facebook provided.
Investigate who our followers are and with who or what they
engage with.
Analyze our Facebook analytics to better understand our
follower's habits and trends.
Investigate methods and provide suggestions for improvement.
Provided an in depth analysis of our own habits and behavior in
order to improve engagement.
What I Did:
Examined our analytics dashboard in order to obtain a better
understanding of our followers' online behavior.
Analyzed our presence on the account in order to gauge a
better understanding of our behavior online.
Sought out different methods and techniques to engage with
current followers and to earn new ones.
Proposed a number of suggestions that would allow us to
increase awareness.
21
23. What I learned:
How to promote specific ads to specific segments to current and
potential followers.
How to analyze Facebook's analytics platform in order to interpret
our own data.
In-depth knowledge about our followers' behavior online as well as
our own online behavior.
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30. Work Sample 1:
Bellingham Music Film Festival
Project Overview
Description:
During the months of April and May I assisted in the development and
promotion of the first Bellingham Music Film Festival; a partnership
between the Pickford Film Center and the Make.Shift Art Space.
Together we created a music and film inspired festival drawing in
hundreds of submissions from around the world, ranging from music
videos, shorts, to feature films.
Purpose:
Provide a space for the community, filmmakers and music lovers to
enjoy curated films and music, network, and win awards, all while
supporting local non-profit organizations.
What I Did:
Provided local media outlets with press releases for the event.
Created a Twitter account for the Bellingham Music Film Festival
(BMFF).
Managed Twitter account and created tweets leading up to the
event.
Assisted in managing and producing content on BMFF Facebook
account.
Designed and made event buttons.
Made BMFF passes for the 3-day event.
Gathered materials and donations to make filmmaker gift bags.
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31. What I learned:
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How to develop and organize a festival.
How to create and distribute press releases.
How to adjust content and material according to the
differing media outlets and their differing audiences.
36. Work Sample 2: Performing Arts Series
PROJECT OVERVIEW
Description:
During my last few months at the PFC, myself and another Western
student worked together to create a marketing campaign to promote the
Pickford's Performing Arts Series. The series consisted of showings of the
world's best performances. These performances ranged anywhere from
plays, operas, to ballets, from companies like the Royal Opera House,
Bolshi Ballet, National Theatre Live, and many more.
Purpose:
Introduce Pickford goers to our new Performing Arts Series.
Inform local theaters, dance studios, and schools about reserving
special school screenings.
Introduce the community to the world of performing arts.
Increase Pickford newsletter sign-ups by proving a special newsletter
dedicated to the entire Performing Arts Series.
Provide performing art fans with an affordable alternative to live
performances.
What I Did:
Created and implemented a Performing Arts Series newsletter to be
emailed to PA newsletter members twice a month.
Wrote series and individual show descriptions.
Designed headers and graphics for newsletters
Designed screen and website slides for individual performances.
Designed series posters.
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37. How to create and implement a marketing campaign from
beginning to end.
How to create email campaigns using Mailchimp.
How to create engaging and visually appealing content.
How to create screen and website slides.
How to create series posters in addition to other print material.
How to work collaboratively with other team members.
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What I learned: