The document provides a strategic research agenda (SRA) for standardization related to data exchange in the agricultural sector. It analyzes past initiatives and current standardization efforts. Key findings include the need for improved interoperability and data sharing enabled by standards. It also cites challenges like a lack of long-term sustainability in ICT research for agriculture. The SRA aims to identify challenges and help guide future work on standardization to better support data-driven innovation and technology adoption in agriculture.