D2c

1. Shadowfax’s Role in
Empowering D2C Brands
Through Tailored Logistics
Solutions

2. Table of Content
• D2C Market Overview
• Shadowfax’s Role in the D2C Ecosystem
• Segment-Specific Insights
• D2C Grocery
• D2C Fashion
• D2C Beauty & Personal Care (BPC)
• D2C Electronics
• Go-To-Market (GTM) Strategy for Shadowfax
• My Relevant Experience
• How My Experience Aligns with Shadowfax’s Needs
• Sales & Marketing Strategy for Onboarding D2C
Clients
• Implementation Roadmap
• Conclusion

3. D2C Market Overview
•Market Growth:
• The Indian D2C market is expected to grow from
~$16.9B in FY23 to ~$61.3B by FY27, at a CAGR of
38%.
•Key categories:
• Grocery (39%), Fashion (27%), Beauty & Personal
Care (13%).
•Key Trends:
• Rise of marketplace platforms.
• Increasing AI and analytics adoption (~65% of
D2C brands as of CY23).
• Focus on omnichannel strategies as brands
scale.

4. Shadowfax’s Role in
the D2C Ecosystem
• Logistics Support:
• Shadowfax, with its extensive last-mile delivery network, can be a
critical partner for D2C brands, ensuring timely deliveries across
7000+ pin codes in India.
• Specialization in food delivery logistics can be leveraged for
perishable D2C grocery segments.
• Shadowfax’s crowdsourced model ensures scalability, helping
brands manage surges during peak seasons (e.g., festive sales).
• Technology Integration:
• Shadowfax’s AI-based platform optimizes delivery routes, reducing
costs and improving efficiency.
• Real-time tracking and modular e-commerce technologies offered
by Shadowfax can enhance the customer experience, crucial for
D2C brands focusing on direct consumer relationships.
• Cross-utilization of Fleet:
• The unique cross-utilization of delivery personnel across
categories (food, pharma, e-commerce) reduces operational costs,
an advantage for price-sensitive D2C brands.

5. Segment-Specific
Insights & Shadowfax’s
Role

6. a) D2C Grocery
Market Insights:
Market Size: Estimated at ~$6.7B in FY23, expected to grow
to ~$26B by FY27, at a CAGR of ~41%.
Channel Mix: Dominated by marketplaces (69% in FY23,
expected to rise to 71% by FY27).
Key Brands:
Licious (Meat/Meat Alternatives)
Country Delight (Dairy/Dairy Alternatives)
Sleepy Owl Coffee (Beverages)
The Whole Truth (Packaged Foods)
Shadowfax’s Contribution:
Cold-Chain Logistics: Offering temperature-controlled
delivery services to ensure the freshness of perishables.
Scalable Delivery Network: Scaling delivery fleets during
peak times to ensure timely deliveries.
Optimized Last-Mile Delivery: Using advanced routing to
navigate complex urban landscapes efficiently, reducing
delivery times and spoilage risk.

7. b) D2C Fashion
Market Insights:
Market Size: Estimated at ~$4.6B in FY23, expected to grow
to ~$14.9B by FY27, at a CAGR of ~34%.
Channel Mix: Brand.com channels are expected to grow from
25% in FY23 to 35% by FY27, with a slight decrease in
marketplace share.
Key Brands:
Suta (Women’s Wear)
Bummer (Intimate Clothing)
Bombay Shirt Company (Men’s Wear)
Caratlane (Jewelry)
HRX (Athleisure)
Shadowfax’s Contribution:
Secure and Gentle Handling: Providing specialized
packaging and handling to ensure delicate and high-value
fashion items are delivered without damage.
Efficient Reverse Logistics: Streamlining the returns
process, making it cost-effective and quick, crucial for
customer satisfaction and inventory management.
Dynamic Inventory Support: Integrating with real-time
tracking and inventory management systems to better
manage stock levels.

8. D2C Beauty & Personal Care (BPC)
Market Insights:
Market Size: Estimated at ~$2.2B in FY23, expected to grow
to ~$7.6B by FY27, at a CAGR of ~36%.
Channel Mix: Marketplaces will slightly increase their share
from 51% in FY23 to 54% by FY27.
Key Brands:
Mamaearth (Personal Care)
Beardo (Men’s Grooming)
Minimalist (Skincare)
Nykaa (Private Label/Online Retail)
Shadowfax’s Contribution:
Specialized Packaging: Offering protective packaging
solutions tailored to the fragility of BPC products.
Regulatory Expertise: Ensuring compliance with regulatory
requirements for shipping cosmetics, ensuring smooth
cross-border and domestic deliveries.
Premium Delivery Experience: Enhancing the unboxing
experience by ensuring timely, damage-free delivery, with
premium options that align with the brand’s luxury image.

9. D2C Electronics
Market Insights:
Market Size: Estimated at ~$1.8B in FY23, expected to grow
to ~$6.9B by FY27, at a CAGR of ~40%.
Channel Mix: Marketplace channel dominance is expected to
increase from 76% in FY23 to 81% by FY27.
Key Brands:
boAt (Audio + Wearables)
Noise (Wearables)
Lifelong (Home Appliances)
Shadowfax’s Contribution:
Secure and Insured Shipping: Providing secure shipping
with insurance options for high-value electronics.
White-Glove Service: Offering white-glove delivery services
for complex electronic items, including setup and installation.
Seamless Reverse Logistics: Streamlining the return and
replacement process, ensuring quick and hassle-free
exchanges.

10. Go-To-Market (GTM) Strategy for
Shadowfax
Targeting Strategy:
Focus on emerging D2C brands across the segments of Grocery,
Fashion, BPC, and Electronics.
Offer tailored logistics solutions that address the specific pain points
of these brands.
Partnership & Collaboration:
Collaborate with D2C enablers to offer integrated solutions,
combining logistics with warehousing, inventory management, and
customer service.
Marketing & Outreach:
Position Shadowfax as the go-to logistics partner for D2C brands by
highlighting success stories and case studies (e.g., partnerships with
Swiggy, Flipkart).
Leverage content marketing and industry webinars to establish
thought leadership in the D2C logistics space.
Customer Acquisition:
Utilize a consultative selling approach, helping D2C brands
understand how Shadowfax’s logistics solutions can be a
competitive advantage.
Offer flexible pricing models to accommodate the varying scales of
D2C businesses.

11. SUMMARY
• Strategic Positioning:
• Shadowfax is a critical logistics partner
for D2C brands, offering extensive
reach, advanced technology, and
tailored solutions that address the
specific needs of Grocery, Fashion, BPC,
and Electronics segments.
• Market Opportunity:
• With the Indian D2C market growing at
38% CAGR, Shadowfax is well-positioned
to capture market share by enhancing
customer experience and operational
efficiency for D2C brands.
• Next Steps:
• Prioritize High-Potential Segments:
Focus on targeting fast-growing D2C
brands.
• Strengthen Partnerships: Collaborate
with D2C enablers for integrated
solutions.
• Continuous Innovation: Invest in
technology to enhance delivery services
and customer satisfaction.

12. My Relevant
Experience
• Over 10 Years in Sales & Business
Development across B2B and B2C sectors
• Proven Track Record: Revenue growth
from ₹0 to ₹10 crore per month at CABT
Logistics
• Successfully Onboarded Major Clients:
Amazon, Zomato,Meesho,
RelianceDecathlon
• Expertise in GTM Strategy, Data-Driven
Decision Making, and Client Relationship
Management

13. How My
Experience
Aligns with
Shadowfax’s
Needs
• Deep Industry Knowledge in E-commerce,
FMCG,Retail and Pharma Logistics
• Strategic Planning & Execution: Developed
GTM strategies for market penetration
• Client Onboarding & Retention:
Experience in managing full client
lifecycle, ensuring sustained business
growth
• Leadership & Team Management:
Successfully led teams to achieve business
objectives and expand operations

14. Sales &
Marketing
Strategy for
Onboarding
D2C Clients
• Focus on top brands in Grocery, Fashion, and
Beauty & Personal Care
• Position Shadowfax as a strategic partner,
offering tailored logistics solutions
• Scalable fulfillment, flexible delivery options,
and tech integration
• Use data analytics for targeted client
acquisition and pipeline management
• Form strategic alliances with e-commerce
platforms for integrated services
• Develop loyalty programs and offer continuous
process optimization

15. Implementati
on Roadmap
• Phase 1: Market Research & Client
Identification
• Phase 2: Tailored Sales Pitches &
Consultative Selling
• Phase 3: Onboarding & Integration of
Customized Logistics Solutions
• Phase 4: Continuous Client Engagement
& Process Optimization
• Phase 5: Strategic Partnerships &
Alliances Expansion

16. Conclusion • My Experience Directly Aligns with
Shadowfax’s Strategic Needs
• Commitment to Leveraging My Expertise
to Drive Growth in the D2C Segment
• Excited to Contribute to Shadowfax’s
Vision of Becoming the Preferred
Logistics Partner for D2C Brands

17. Thank You