http://businessculture.org - Find out about business culture in Cyprus. This guide is part of the Passport to Trade 2.0 project, which examined European Business culture in 31 countries looking at business communication, business etiquette, business meeting etiquette, internship and student placements, cost of living, work-life-balance and social media guide.

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businessculture.org
Business Culture
in Cyprus
Content Template
http://businessculture.org/southerneurope/business-culture-in-cyprus/
Last updated: 8.10.2013
businessculture.org
Content
Cyprus
This project has been funded with support from the European Commission. This
publication reflects the view only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.

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TABLE
OF
CONTENT
Business
Culture
in
Cyprus
........................................................................................................
4
Xenophobia: being a foreigner in Cyprus ............................................................................................ 5
General Education ............................................................................................................................... 5
Other Issues such as transportation infrastructure ............................................................................... 6
Cultural taboos ..................................................................................................................................... 6
Business
Communication
..........................................................................................................
7
Face-to-face communication ................................................................................................................ 7
Language Matters................................................................................................................................. 7
Business Relationships .......................................................................................................................... 7
Making contact ..................................................................................................................................... 7
Personal Titles ...................................................................................................................................... 7
Business
Etiquette
in
Cyprus
.....................................................................................................
8
Corporate Social Responsibility ........................................................................................................... 8
Punctuality ............................................................................................................................................ 8
Gift giving ............................................................................................................................................. 8
Business Dress Code ............................................................................................................................. 8
Bribery and corruption ......................................................................................................................... 8
Business
Meeting
Etiquette
......................................................................................................
9
Importance of Business Meeting .......................................................................................................... 9
Business Meeting planning ................................................................................................................... 9
Negotiation process .............................................................................................................................. 9
Meeting protocol .................................................................................................................................. 9
How to Run a Business Meeting .......................................................................................................... 9
Follow up letter after meeting with client ............................................................................................. 9
Business meals .................................................................................................................................... 10
Business Meeting tips.......................................................................................................................... 10
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Internship
and
placement
.......................................................................................................
11
Work experience................................................................................................................................. 11
Social security and European health insurance ................................................................................. 12
Safety .................................................................................................................................................. 12
Do I need a visa? ................................................................................................................................ 12
Internship and placement salary ........................................................................................................ 12
Internship and placement accommodation ........................................................................................ 13
Cost
of
Living
...........................................................................................................................
14
Money and Banking ........................................................................................................................... 14
Traveling costs .................................................................................................................................... 14
Work-­‐life
Balance
....................................................................................................................
15
National holidays ................................................................................................................................ 15
Working hours .................................................................................................................................... 15
Social
Media
Guide
.................................................................................................................
16
Search and Social Media Marketing for International Business ........................................................ 16
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Business
Culture
in
Cyprus
The following is a very short introduction to Cyprus. External links at the end of this page
provide you with more in depth information concerning different topics.
The following video gives you an overview of the general facts:
http://www.youtube.com/watch?v=mHSLN1_IsLQ
Cyprus is a country located in the Eastern Mediterranean, and is the third largest island in
the Mediterranean Sea. The Republic of Cyprus is member of the European Union with a
population of about 800,000 inhabitants, of which approximately 84% are Greek Cypriots,
12% Turkish Cypriots and the remaining 4% belonging to minority ethnic groups like
Maronites, Armenians, Latins and foreign workers. Cyprus has a Mediterranean and semiarid climate with mild winters and warm to hot summers. It snows only in the mountains in
the central part of the island, while rain occurs mainly in winter, with summers being
generally dry. Cyprus is in the Eastern European Time Zone and adheres to EET (UTC +2)
during the winter and EEST (UTC +3) during the summer.
The history of Cyprus spans almost 9,000 years of civilization, throughout the Persian,
Egyptian, Roman, Byzantine and Venetian empires. The Hellenisation of Cyprus started
sometime after 1400 BC, when the first Greeks came to the island. Indeed the Greek influence
continues to this day with the diffusion of their language, culture and religion. In 1571, the
island was invaded by the Turks and Cyprus became part of the Ottoman Empire until the 1st
World War although it was administered by the British Government from 1878. Cyprus was
declared a Crown colony in 1925 and proclaimed independence from the United Kingdom in
1960. Τhe Republic of Cyprus has been divided into two main parts since 1974: the southern
area controlled by the Republic covers about 59% of the island’s area; and the northern side
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of the island remains under Turkish control. Northern Cyprus is considered to be an occupied
territory of the Republic by the international community, and the UN has operated a
peacekeeping force on the island since 1964. . Nicosia is the capital of Cyprus, known as
Lefkoşa by the Turkish Cypriots, and it is divided by the ‘Green Line’, a border that separates
both the city and the country in two.
The economy of the Republic of Cyprus is characterised by the dominant role of the private
sector, with the Government providing policies in order to promote and maintain investments
and support private initiatives. The domestic market is small and companies are often small
businesses. For this reason, all the sectors of the economy are oriented towards the
international markets. Cyprus exports primarily to European countries and, in particular, the
UK, Greece and Germany. The main exports are manufactured goods like clothing,
pharmaceutical products, wine, cement, furniture and agricultural products. Cyprus acceded to
the European Union in 2004 and has been a member of the Eurozone, using the Euro as
official currency, since 2008.
The Republic of Cyprus is a unitary presidential constitutional Republic. Cyprus is divided
into six administrative districts, which are headed by a District Officer. The main function of
the local representative is to coordinate the activities of all the Ministries in the District. Local
government representatives are elected by universal suffrage and provide administrative and
public services to citizens in towns and rural areas (Municipal Council) and in villages
(Community Council), respectively.
Xenophobia:
being
a
foreigner
in
Cyprus
People in the Republic of Cyprus are warm, friendly and welcoming. Although Cypriots are
mainly Christian (Greek – Orthodox), religious freedom is guaranteed by the Constitution.
The majority of Cypriots speak Greek, but English is widely spoken. French and German are
also spoken, especially in tourist areas, although not as widely as English.
General
Education
Education is free and compulsory for students in Cyprus until they are 15 years of age. There
are three levels of public education: Primary School, Secondary School and High School.
Secondary School is further divided into two levels, whereby the Lower Secondary School
offers a general education, whereas the Upper Secondary School provides a more specialized
education. Apart from the public school system in Cyprus, there are many private schools that
offer primary and secondary education, including those following other educational systems,
mainly English and French. When students complete secondary education with a leaving
certificate, they are able to continue into higher education.
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Other
Issues
such
as
transportation
infrastructure
Smoking etiquette: Smoking is prohibited in all public places and also in private cars, if there
are passengers under the age of 16.
Mobile etiquette: Cypriots tend to talk more on their mobile phones compared to most other
Europeans. According to a study on Social Attitudes to Road Traffic Risk in Europe, Cypriots
talk on their mobile phones while driving, although the use of a mobile telephone with your
hands while driving has 2-4 penalty points and a fine of approximately €85.
Cultural
taboos
You should avoid speaking about politics and the division of the island, because it’s a
sensitive issue both for the Greek and Turkish communities. Even though the Turkish
occupation of Northern Cyprus is not officially recognised as legitimate by the international
community, the Turks themselves believe in their entitlement and see themselves as citizens
of the ‘Turkish Republic of Northern Cyprus’ rather than as invaders or a minority group.
Visitors to both sides of the island should be aware of the religious sensitivities and wear
conservative clothes that cover the legs and arms when visiting churches and monasteries, out
of respect.
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Business
Communication
Face-­‐to-­‐face
communication
Cypriots consider telephone calls and other formal communications important, but they prefer
to establish personal relationships. For this reason, they like to have face-to-face meetings for
doing business.
Language
Matters
The majority of Cypriots speak Greek, but English is widely spoken and considered to be the
primary language of business in Cyprus. Turkish is the official language of Northern Cyprus;
French and German are also spoken, especially in tourist areas, although not as widely as
English. The linguistic situation in Cyprus is described by some people as diglossic (or
bidialectal) with ‘Standard Modern Greek’ and the ‘Greek-Cypriot Dialect’ co-existing.
Language policy is closely related to social, political and national factors and this explains
why the SMG (Standard Modern Greek) variant had been chosen as the ‘proper’ language of
Cyprus, which is taught in state schools.
Business
Relationships
The cornerstones of the business environment in Cyprus are respect, personal trust and
hospitality. Most Cypriots prefer face-to-face contact such as meetings, rather than telephone
conversations or written communications. Cypriots consider the building of personal
relationships with business partners to be a very important aspect of their business.
Making
contact
A first contact with your Cypriot partner should be by email or by telephone to arrange a
place and time for the meeting. Business cards should be produced in both Greek and English
to facilitate communications and demonstrate an appreciation of the culture. During a first
meeting you should bring a brochure or other promotional material from the company you
represent to leave with your partner.
Personal
Titles
In Cyprus you should address your partner formally, using the surname preceded by Mr. or
Ms. and professional titles. Once a relationship becomes more personal, your counterpart
should naturally invite you to use their first name.
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Business
Etiquette
in
Cyprus
Corporate
Social
Responsibility
Despite the recent financial crisis, businesses in Cyprus still operate responsibly. Corporate
Social Responsibility (CSR) is a necessary condition for sustained social progress. In Cyprus
many companies, banks and other private organisation carry out a series of activities and
behaviours as part of their CSR programmes, which include volunteering, environmental
protection and restoration, charitable professional services and corporate community
leadership.
Punctuality
In Cyprus, it is important to arrange appointments well in advance by formally requesting a
meeting, agreeing a time and date and confirming your attendance in writing. Punctuality is
expected, although it is possible that your Cypriot partner will arrive at the meeting late.
Gift
giving
Small gifts are well accepted by Cypriot business partners. You should give something useful
for the office such as small corporate gifts branded with your company logo. You should
know that gifts are generally not opened when they are received. If a Cypriot invites you to
their home for a meal, you should bring a small gift such pastries or flowers, but avoid white
lilies, which are typically associated with funerals.
Business
Dress
Code
The dress codes for business meetings in Cyprus are the same as for most other European
countries. It is best to adopt a conservative approach and wear formal business attire, such as
a dark coloured suit with tie for men and a skirt or pant suit for women.
Bribery
and
corruption
Cyprus ranks 66 in the Corruption Perceptions Index 2012 prepared by The Global Coalition
against Corruption Transparency International. In Cyprus, corruption constitutes a criminal
offence and is regulated by the Penal Code, the Prevention of Corruption Law, and the Public
Service Law. A new law has also been enacted, which includes rules on openness and
transparency to reduce the opportunities for corruption. Moreover, Cyprus is a member of the
Council of Europe’s Multidisciplinary Group on Corruption.
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Business
Meeting
Etiquette
Importance
of
Business
Meeting
Cyprus ranks 66 in the Corruption Perceptions Index 2012 prepared by The Global Coalition
against Corruption Transparency International. In Cyprus, corruption constitutes a criminal
offence and is regulated by the Penal Code, the Prevention of Corruption Law, and the Public
Service Law. A new law has also been enacted, which includes rules on openness and
transparency to reduce the opportunities for corruption. Moreover, Cyprus is a member of the
Council of Europe’s Multidisciplinary Group on Corruption.
Business
Meeting
planning
In order to set up an initial business meeting, you should request an appointment in advance
by writing to the company and then confirm with a follow-up telephone call or email. After
the confirmation, an agenda should be circulated by the host company that outlines the main
points of discussion for the meeting.
Negotiation
process
Negotiations will not take place during an initial meeting because this is considered too soon
in the business relationship. So, it is important to be patient and allow plenty of time for
discussions to take place. Cypriots enjoy the art of negotiation and like haggling before a deal
is reached.
Meeting
protocol
When meeting, Cypriots usually smile and shake hands while maintaining direct eye contact.
On entering the meeting room, you could greet your partners in Greek with ‘kaliméra’ for
‘good morning’ or ‘kalispéra’ for ‘good evening’. At the end of the meeting, you should say
goodbye to each person individually.
How
to
Run
a
Business
Meeting
You should arrive punctually for a business meeting, but you can expect that you may need to
wait for your Cypriot partner to arrive. Your host should introduce you to the other
participants at the meeting. You should begin by introducing the company you represent with
a brief but complete presentation. During a meeting, be prepared for a flexible approach to the
agenda with some changes in the topics to be discussed and allow for frequent interruptions.
Follow
up
letter
after
meeting
with
client
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Negotiations and discussions will normally continue after the meeting, before a partnership is
established or a deal reached. You should maintain personal contacts and share as much
information as possible about the negotiation or project, in order to nurture the trust of your
Cypriot business partner. When the negotiations are finished and if a deal is successfully
reached, you should prepare a written contract, which will be strictly followed and respected
by your Cypriot partner.
Business
meals
It is usual for your Cypriot counterpart to offer you a coffee before the meeting starts or for a
break in the discussions, to go outside of the office to a local coffee shop. You should not
refuse to drink coffee or tea with your host as this would be considered very impolite. A
business meeting can often be followed by a lunch in the office or a dinner at a local
restaurant, organised by your Cypriot partner. In traditional local restaurants, there is not
always a menu and you should ask your host what they recommend or ask the waiter what
they suggest.
A popular drink is Cypriot Brandy, which has a good mild taste and Cypriots sometimes drink
it sour with lemon squash. Starters typical of the region include ‘Yemista’, which are stuffed
vegetables, and the famous ‘Koupepia’ made with stuffed vine-leaves.. Meat dishes are
typically in the form of ‘Souvla’ which is cubed pieces of lamb or chicken skewered and
grilled, or ‘Shieftalies’, which are small sausages, or ‘Kleftiko’, which is made with lamb or
goat wrapped in foil and baked in the oven. A traditional meal can’t be complete without the
famous Halloumi, which is a salted semi-firm cheese similar to Feta.
Business
Meeting
tips
Throughout Cyprus, you should maintain a high level of professionalism and pay attention to
what you are saying, so that you do not inadvertently offend someone. In Northern Cyprus,
you should remember to avoid pointing your finger directly at anyone and showing the
bottom of your shoes or soles of your feet, if you are not wearing shoes, as such gestures are
considered extremely offensive.
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Internship
and
placement
Work
experience
There is no national legislation in Cyprus addressing student placements as yet. Placements
are available and are organized by the universities, the professional body of architects and
engineers, and other stakeholder associations. According to the Passport to Trade 2.0 survey
on placements, only 9.5% of Cypriot respondents consider that the existing information on
placements is adequate, while 38.1% considered them inadequate and 33% did not have an
opinion. The internet and universities are considered the most important sources of
information on placement opportunities. Students who are required to complete compulsory
placements as part of their studies, which are eligible under the Erasmus programme, can
receive support for travelling to other European member countries to complete work or study
placements. This is especially beneficial to students, as companies often prefer to recruit
employees who have previous work experience, although the lack of it won’t always be an
obstacle.
For a number of professional degree programmes, placements are a compulsory part of the
qualification. Graduates from technical programmes in architecture or engineering must have
at least 12 months of practical experience in order to be officially qualified and legally able to
work and sign documents, and this is regulated by legislation (the statutes) of the professional
body of architects and engineers. Practical work placements are also compulsory for
university students who are pursuing education studies, whereby students are placed in
elementary or pre-elementary schools in Cyprus to teach for one semester.
In Erasmus student placements, monitoring is done by the University, although students have
the freedom to arrange their own placements. The present curriculum currently offered by the
University of Cyprus does not provide for any industrial training or vocational practice during
term-time. So the vast majority of students use the 3-month summer break to complete
placements, without conflicting with lessons or examinations. In the University of Cyprus,
students are matched with placements by criteria set out by the individual departments, after
students submit a ‘Form of Interest’ showing the available host organisations. The originating
and host organisations are bound by the Training Agreement, along with the student.
Therefore, the work program of the student is predefined and agreed between the three parties
before the beginning of each placement. The Training Agreement for placements is equivalent
to the Learning Agreement for studies and is an important document for the monitoring of
each placement.
For summer placements, the Universities Careers Offices are responsible for promoting the
program of summer placements both among employers and students. Promotional activity
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may include flyers, leaflets, a webpage and personal contacts. The implementation period is
June to August with a minimum and maximum duration of 4 to 10 weeks, respectively.
Social
security
and
European
health
insurance
Medical care provided by Government healthcare providers is free of charge in public
hospitals and health centres, provided you present a valid European Health Insurance Card
(EHIC) and form of identification. However, it is important to note that healthcare provided
by any private healthcare providers will not be covered, unless you have additional private
medical insurance specifically to cover the services required. Therefore, you should ensure
that you are not referred to a private facility without having private insurance in place or the
ability to pay the fees on arrival. In the main cities, there are doctors who speak English. Also,
it is important to note that the EHIC is not valid in northern Cyprus and visitors will require
private medical insurance.
Safety
Although Cyprus generally is considered a safe country, there is an underlying threat of
terrorism. Millions of foreigners visit Cyprus every year and most visits are trouble-free.
Cyprus has a strict policy regarding its tolerance towards drugs. Driving standards are
considered poor; therefore, it is recommended that you drive with caution. Generally, it is
advised that comprehensive travel and medical insurance should be taken before travelling,
especially if travelling to northern Cyprus.
•
•
•
The emergency telephone number is 112.
The electric voltage in the country is 220 V; 50 Hz
Tap water is safe to drink in most of the cities.
Do
I
need
a
visa?
Visas are not required for visitors to Cyprus from a list of 58 countries where mutual
agreements are in place for up to a maximum stay of 90 days. Also, visas are not required for
citizens of the European Union, although students who wish to study or work in Cyprus
should acquire the relevant permit from the Civil Archive and Migration Department. Student
visas are normally issued for a specific educational institution. Therefore, students who decide
to change to another educational institution have to obtain a new residence permit.
Internship
and
placement
salary
Student placements may or may not be salaried, depending on the organisation that is
sponsoring the placement. In the case of summer placements, students will normally receive a
nominal payment, which will vary depending on the employer. The employer is also
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responsible for ensuring that any students are covered by the company’s liability insurance
throughout the duration of the placement.
Internship
and
placement
accommodation
For accommodation, there are many hotels ranging from large and luxurious to small and
simple. There are also youth hostels and camping sites with all the necessary facilities.
Foreign students, attending classes at the University of Cyprus, may apply for accommodation
to the Housing Office of the University. Students are accommodated in single study
bedrooms, either in student apartments near the campus or in student halls of residence.
Priority is given to students registered for a full academic year and/or students who submit
their housing applications early together with receipts proving deposit payments.
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Cost
of
Living
Living in Cyprus can be considered moderately inexpensive, when compared with Western
Europe. Cyprus has value-added tax (VAT) equal to 18%, which is automatically added to the
cost of goods and services. This tax is not refundable to visitors from within the European
Union.
Money
and
Banking
The Euro (€) is the Republic of Cyprus’ unit of currency. All major currencies can be
exchanged in banks and hotels in Cyprus, although it may be difficult to get change for a €500
note.
Traveling
costs
The Euro (€) is the Republic of Cyprus’ unit of currency. All major currencies can be
exchanged in banks and hotels in Cyprus, although it may be difficult to get change for a €500
note.
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Work-­‐life
Balance
The concept of a work-life balance is a major trend in modern society. However, the ability to
achieve such a balance is being put under pressure with the aging society, economic downturn
and current trends in family formation. Employment regulations have been implemented in
order to reach a better work-life balance, but part-time work is not well developed in Cyprus,
like in other new European Union member states. Both men and women report difficulties in
finding more time to spend with their family, especially with their children. The family plays
a central role in Cypriot social structure, where there are strong ties both within the nuclear
family and the extended family.
National
holidays
In Cyprus there are public holidays and many other traditional ones. Important public
holidays are: 1st January (New Year’s Day), 25th March (Greek Independence Day), 1st May
(Labour Day), 1st October (Cyprus Independence Day). There are, another four public
holidays on dates which are variable; these are Green Monday (50 days before the Greek
Orthodox Easter), Good Friday and Easter Monday (Greek Orthodox Easter), as well as
Pentecost.
Working
hours
Normal office hours are between 8.30am to 1pm and from 2pm to 5.30pm, although some
offices will take a longer lunch break or work shorter days during the summer months.
Government offices open between 7.30am to 8.30am and then close between 2.30pm to
3.30pm.
Banks are open from 8.30am to 4.45pm on Mondays and from 8.30am to 1pm on Tuesday to
Friday.
Shops are open from 9am to 7pm on Mondays, Tuesdays, Thursdays and Friday, closing for
lunch at 1pm; and 9am to 1pm on Wednesdays and Saturdays.
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Social
Media
Guide
According to Internet World Stats data in October 2012, there were nearly 600,000 internet
users in Cyprus in mid-year 2012, representing more than half of the population. The most
frequent group of internet users are students (99.5% of the total student population) and
individuals aged between 16 to 24 years old (91.7%). By contrast, only 7.8% of individuals
aged between 65 and 74 years old use the internet. Men are using the internet more frequently
than women with a percentage of 61.2% and 54.3%, respectively.
Internet users in Cyprus are more frequently using the internet to find information about
goods or services (90,6%), and sending/receiving e-mails (75.6%) (Statistical Service of the
Republic of Cyprus, Report of December 2012). According to Socialbakers, currently, there
are 580,920 Facebook users in Cyprus with a 52.68% penetration in terms of the general
population and a 99.33% penetration in terms of the current online population.
As far as the do’s and don’ts of social media are concerned, available data are limited to a
number of surveys conducted over the last years. These surveys show that most Cypriots are
relatively conservative in the way they use the internet and share information. More
specifically, according to the online survey conducted by the Passport to Trade 2.0 project,
most of the respondents suggested that the real first and last name should be used for personal
profiles and speaking to people you do not know in real life is generally not acceptable. The
majority also think that it is inappropriate to criticize others in abusive terms. In general, users
seem to expect that social network providers should provide a trustworthy environment,
securing privacy, anonymity, access control, and data usage transparency (Ktoridou et al.,
2012). In a recent survey, Ktoridou et al (2012) found that the majority of the people in
Cyprus who participated in social media, claimed to be aware of social security risks in
general (68.6%), although 15.1% were not aware of such risks and 16.2% did not even know
what a security risk was. Contrary to the perceptions examined above, it is impressive that
the people in Cyprus who are social media users accept connection requests from complete
strangers, showing that university students are willing to add users that they don’t even know
into their circle.
Search
and
Social
Media
Marketing
for
International
Business
Learn how to use social media for business from one of Salford Business School’s latest
business management courses. The course was jointly researched by the Passport to Trade 2.0
project team and prepared in collaboration with some of the leading digital marketing
agencies in the UK.
This Massive Open Online Course (MOOC) can help businesses and individuals to make the
best use of search and social media platforms. The course is called Search and Social Media
Marketing for International Business and is applicable to students looking for placements
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abroad as well as businesses thinking about new trade links; it comprises the following
twelve topics:
How to develop a personal brand online (1/12)
•
•
Whether you are a student beginning a job search
or a business person planning a new business
venture, personal branding can make a difference.
Learn about personal branding and why it is
important for you.
http://www.youtube.com/watch?
v=l9LYw0mgtn4&feature=player
_embedded
How to use Twitter (2/12)
•
•
Learn the basics of using Twitter to develop an
individual or business profile.
Remember to use hash tag #SSMMUoS to share
your learning journey on this course so far!
http://www.youtube.com/watch?
v=9CVY3pp91Dc&feature=playe
r_embedded
How to use Search Engine Optimisation (SEO) (3/12)
•
•
Learn the principles of SEO to ensure that your
website and any social media profiles are found by
individuals searching for your name, products and
services.
These basic principles of SEO include keyword
research, on-page optimisation and off-page
optimisation.
http://www.youtube.com/watch?
v=zw27cRcwtM0&feature=player
_embedded
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How to use social media for international business development (4/12)
•
•
Social media networks break down the traditional
country barriers, but do you know which networks
are relevant for the country you are interested in
trading with?
Find out in this video how to identify the relevant
networks and what social media strategies you might
be able to use on these networks.
http://www.youtube.com/watch?
v=Bx-B56AHS4c&feature=
player_embedded
How to use Facebook (5/12)
•
•
Facebook is currently the largest social media
network in the world and it can benefit you as a
business as well as an individual.
Learn how to develop a Facebook business page and
see how other businesses use it and what strategies
work for them.
http://www.youtube.com/watch?
v=UmRGn-vdcO8&feature=
player_embedded
How to use YouTube (6/12)
•
•
YouTube was identified as the second largest
social network amongst younger internet users as
part of the Passport to Trade 2.0 project.
Learn how to optimise your video content in order
to reach wider audiences for your profile.
http://www.youtube.com/watch?
feature=player_embedded&v=G2
0OVpmTBss
How to use LinkedIn (7/12)
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•
•
LinkedIn is one of the three main professional
social networks – the others being Xing and
Viadeo which are also popular in several
European countries.
Learn how to make the most of LinkedIn for your
profile.
http://www.youtube.com/watch?
v=N6e_EAUQqic&feature=playe
r_embedded
How to use Google+ (8/12)
•
•
•
Google+ is the second largest social network as of
January 2013.
It is one of the fastest growing social networks and
one that has the biggest impact when it comes to
search engine results integration for anyone who
uses Google as their main search engine.
Learn how to make the most of Google+ for you
and your digital profiles.
http://www.youtube.com/watch?
feature=player_embedded&v=8ti
3SPHkEWw
How to use copywriting online (9/12)
•
•
Copywriting is a process of translating technical
specifications and product descriptions into
engaging and understandable customer focused
text.
Learn about the basic techniques in structuring
your online content here.
http://www.youtube.com/watch?
v=5f1hx_f2ONI&feature=player_
embedded
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20
How to stay legal on social media (10/12)
•
•
Everything and anything you do and say online
can be potentially viewed by anyone who has
internet access.
Always respect the law and familiarise yourself
with new options offered to you through a creative
commons licence which is popular online.
http://www.youtube.com/watch?
v=eQxDpiHsdk&feature=player_embedde
d
How to use monitoring and reporting (11/12)
•
•
Whether you are an individual or a business
spending time on social media – there has to be a
return on your engagement online.
How do you justify your engagement on social
media to your boss? Listen to the industry experts
in this area and see what you might be able to
measure in respect of your on-line engagements.
http://www.youtube.com/watch?
v=LbEq7jsG0jg&feature=player_
embedded
How to blog (12/12)
•
•
http://www.youtube.com/watch?
v=OqVjR7oI8Rs&feature=player
_embedded
businessculture.org
•
Blogging is a process of writing text and sharing
content with others. It can help your customers or
friends to keep in-touch regardless of social media
platforms.
Think about the voice you might want to adopt
and who your audience might be. Share your
thoughts with us by writing a blog post about this
MOOC.
Tweet us the link to your post on the
#SSMMUoS Twitter hash tag.
Content
Cyprus

21.
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21
Passport
to
Trade
2.0
Project
Partnership
Five Universities:
Lead partner: Salford Business School,
University of Salford, United Kingdom
Elena Vasilieva
Aleksej Heinze
Alex Fenton
URENIO research unit at Aristotle University
of Thessaloniki, Greece
Christina Kakderi
Nitsa Papadopoulou
TSE Entre Research Centre
Turku School of Economics, University of Turku, Finland
Satu Aaltonen
Elisa Akola
Institute for Information System Research
University of Koblenz-Landau, Germany
Verena Hausmann
Susan P. Williams
Petra Schubert
Valahia University of Targoviste, Romania
Adriana Grigorescu
Leonardo Badea
Three Small & Medium Sized Enterprises (SMEs)
Spin, Italy
Carmine Antonio Donato
Dorella De Tommaso
Technology Development & Innovation – TDI LTD
Bulgaria
Milanka Slavova
Ivan Stoychev
TIS Praha, Czech Republic
Anna Klosova
Richard Adekeye
businessculture.org
Content
Cyprus