The talk was made on a Designing Cyber: Crafting Cyber Security Experience event. Barak is probably one of the most well-known people in the UX scene in Israel. After 10 years as UI developer and team leader, he decided to devote his career to UX design. Later, in 2009, he founded Uniq UI, a product strategy and UX design studio. In the same year he joined forces with some of the most prominent UXers in israel. Together they founded User Experience Israel (UXI), a home for Israeli UX enthusiasts. In the last few years Cyber Security product design has become Uniq UI’s top specialty - the vertical the company has designed the most products for. Barak will share some insights he gained from working with such a range of Cyber Security companies. Barak will share how one sprint changed the minds of stakeholders and took a Cyber product from being an ugly duckling into a backed-by-all swan.