Learn more about Customer Intelligence in this five part series: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential. This portion of the series is dedicated to customer churn—how measure and identify customer churn potential, so that you will know where to focus your efforts to improve your return on investment (ROI).

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CUSTOMER INTELLIGENCE SERIES
PART 4: 3 METRICS TO HELP INCREASE CUSTOMER RETENTION

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KEY TAKEAWAYS
Marketers know it costs 5x more to acquire a new customer versus
retaining an existing one.
If we can identify behavioral trends that indicate churn, we could
implement strategies to increase retention.
Metric 1: Lifetime Value
Metric 2: Monitoring Service Levels
Metric 3: Individualizing Satisfaction Ratings
By identifying the predictors of churn, you will know how to improve
the return on your investment and retain more customers.

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HOW TO LEARN MORE
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