Customer Intelligence focuses on analyzing marketing data to identify actionable insights that can help increase the effectiveness of products, services, and marketing. It acts as a bridge between data and marketing. A key part of Customer Intelligence is discovering customer insights, which are interpretations of trends in human behavior. The document provides contact information for learning more about Customer Intelligence and subscribing to a related blog.

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CUSTOMER INTELLIGENCE SERIES
PART 1: INTRODUCTION

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KEY TAKEAWAYS
 Customer Intelligence focuses on analyzing marketing data and
acting as a bridge between that data and marketing to help identify
actionable insights.
 A Customer Insight is an interpretation of trends in human behaviors
that can potentially increase effectiveness of a product, service, and
marketing.

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HOW TO LEARN MORE
 For more information on Customer Intelligence reach out to us here.
 To subscribe to our blog for more marketing tips and insights, go here.