The campaign resulted in 650 new registrations for a community website and news forum for telecom professionals. The campaign contacted over 2,000 individuals from a list of over 2,800 telecom companies via phone calls and other outreach, with a 44% conversion rate. Most registrants were from Europe (66%) or Asia/Pacific/Middle East (20%), with the remainder from North and South America. The majority worked at large telecom companies with over $999 million in annual revenue.