Baldwin Nkhoma has successfully completed the Supply Chain Fundamentals curriculum provided by Group Learning on May 25, 2015. The certificate confirms Baldwin Nkhoma's completion of learning in supply chain fundamentals.
This WelDest research report focuses on health and well‐being tourism, destination development, and
destination management and has brought the following results: As for the implications for the
management of wellness and spa hotels, public spa centers, health spa villages, and DMOs, they all should
pay more attention to the many features and elements guests expect when coming to a H&WB
destination. The many things destination managers and their stakeholders have to have in mind when
developing a region/destination under the auspices of health and well‐being refer to challenges on
different management levels, as destination development takes place not only on a company level, but
also on a destination level, and on a political level, with regional or national dimensions when it comes to
things such as environmental protection or health insurance which is asked to pay for medical treatments.
The dichotomy between health and wellness can also be seen in the quantitative part of the stakeholder
interviews. The results reveal a strong emphasis on wellness issues and a weaker emphasis on health
related issues, although the latter ones play an important role, too. The stakeholders did not attach too
much importance to “outdoor and indoor sport”, although active holidays might not necessarily be the
same as “outdoor and indoor sport”. As the consumers attach as much importance to “indoor and
outdoor sport” as to “enjoying natural scenery and nature”, an active holiday in the outdoors is among
the highly demanded activities. Nonetheless, pampering and indulging spa procedures belong to the most
important ones. Furthermore, the stakeholders stress the importance of proper communication among
the players of the destination and the use of regular and personal contacts.
A health and well‐being destination needs to dispose of both nature and skilled staff working in certain
facilities. Hotels with a wide range of spa services are complemented with well‐ maintained nature
offering the opportunity for various activities. Thus, a critical mass must be reached satisfying the clients’
needs in the field of relaxation and healthy activities. Various professions have to work together closely to
provide a seamless chain of services. The destination is to be managed and marketed professionally as a
unit and disposes of a strong brand image.
This WelDest research report focuses on health and well‐being tourism, destination development, and
destination management and has brought the following results: As for the implications for the
management of wellness and spa hotels, public spa centers, health spa villages, and DMOs, they all should
pay more attention to the many features and elements guests expect when coming to a H&WB
destination. The many things destination managers and their stakeholders have to have in mind when
developing a region/destination under the auspices of health and well‐being refer to challenges on
different management levels, as destination development takes place not only on a company level, but
also on a destination level, and on a political level, with regional or national dimensions when it comes to
things such as environmental protection or health insurance which is asked to pay for medical treatments.
The dichotomy between health and wellness can also be seen in the quantitative part of the stakeholder
interviews. The results reveal a strong emphasis on wellness issues and a weaker emphasis on health
related issues, although the latter ones play an important role, too. The stakeholders did not attach too
much importance to “outdoor and indoor sport”, although active holidays might not necessarily be the
same as “outdoor and indoor sport”. As the consumers attach as much importance to “indoor and
outdoor sport” as to “enjoying natural scenery and nature”, an active holiday in the outdoors is among
the highly demanded activities. Nonetheless, pampering and indulging spa procedures belong to the most
important ones. Furthermore, the stakeholders stress the importance of proper communication among
the players of the destination and the use of regular and personal contacts.
A health and well‐being destination needs to dispose of both nature and skilled staff working in certain
facilities. Hotels with a wide range of spa services are complemented with well‐ maintained nature
offering the opportunity for various activities. Thus, a critical mass must be reached satisfying the clients’
needs in the field of relaxation and healthy activities. Various professions have to work together closely to
provide a seamless chain of services. The destination is to be managed and marketed professionally as a
unit and disposes of a strong brand image.