This document summarizes the history and innovation behind Cup Noodle. It details how Cup Noodle was created in 1958 as a cheap, portable meal called Chicken Ramen during a financial crisis in Japan. The success of Cup Noodle is attributed to the company's compelling vision, embrace of constraints, design focused on people, iterative design process, diverse teams, thinking outside limits, seeking simple solutions, understanding what sets them apart, relying on word of mouth marketing, and desire to make a difference.