How to transform the city as a great art playground ? Hacking the urban interactive screens - for exemple the bus shelter one to publish casual gameson it end engage audiences with arts and monuments.

1. CLIC MUSE
ENGAGE WITH CULTURE

2. We all know
Museums
and Heritage
Sites ….
are the best
places in the
word ….
Need some proof ?
If you come ….

3. You will
MEET
BEAUTIFUL GIRLS
DREAM
IN ROYAL PLACES
Have
ADVENTURES
DISCOVER
FASHION TRENDS

4. Yes, we are great but…
70 % never come to see us
They prefer to stroll through part
of the town

5. How to break the wall
How we can hook peeple from the city to museums
There’s a lot
of people
juste over
our wall
We
proposed
great
programs for
the youngs
Why are
they not
coming ?
MUSEUM
STAFF

6. Do you know
there’s a
museum just
here ?
Yes, but
museums are
so boring …

7. They don’t want to come ?
Let’s SNEAK OUT the museums’ walls,
and SEDUCE THEM where they are….
IN THE TOWN !

8. How can we make audience
TAKE THE BAIT outside in the city and
come inside ?

9. https://www.youtube.com/watch?v=aRJG5l
GojsI
What if…
we follow the example of THE CIRCUS PARADE?

10. Why the circus parade ?
1 . H O O K T H E
A U D I E N C E
where they
leave
in the street,
on line
2 . S E D U C E
in the town
with
FUN and
GAMING
3 . I N V I T E T O
E X T E N D T H E
E X P E R I E N C E
I N S I D E
in museum
and sites

11. #1 Break the walls

12. #2 Let’s bring artworks…
in the city

13. #3 Let’s people enjoy together and play
outside and draw a path to get them inside

14. In Paris, we have great meeting points
to connect with audience…
THE BUS SHELTERS

15. 100 BUS SHELTERS
with INTERACTIVE SCREENS
dedicated to local information

16. 100 bus shelter spread
all over Paris

17. Great meeting points:
Each day more than 1 Million Parisians
are taking buses
and we decided to hack the screens

19. OUR PROPOSITION :
 PUBLISH CASUAL GAMES
 DISPLAY ON All INTERACTIVE SCREENS, SMALL OR BIG
 INVITING PEOPLE TO TOUCH, PLAY, AND HAVE FUN,
 WITH ART, SCIENCE OR HERITAGE
 IN THE CITY, IN THE MUSEUMS OR AT HOME

20. How I came about it ?

21. THE OPPORTUNITY
> A start up contest
Paris Mayor & JC Decaux
asked for start up to imagine interactive
contents
for the bus shelter screens
> Building Partnerships with
some great accomplices
 14 local museums (Paris Musées)
 9 Parisians Monuments
… and other in negociation

22. A C R O S S P L AT E F O R M E P U B L I S H I N G TO O L
GAGNÉ
VOUS ETES
INVITÉ VIP
An Easy content publishing via a CMS
F O R A L L S C R E E N S A N D
D E V I C E S
E V E R Y W H E R E
A E R O P O R T S , P L A N E S
M A L L , T U B E S TAT I O N
T R A I N S TAT I O N

23. 1 2 CA S UA Ls GA M ES
W ILL BE CR EATE
With content related to
 The bus shelter suroundings : La Bastille
& Révolution
 Some events in the city : Euro Cup,
Fashion week
 Some calendarevents: Valentine’day &
Romantic Paris, Chrismas, summer
 General Thema : Victor Hugo, The chic
Parisian, Middle Age

24. THE V IS ITO R E X PE R IE NCE :
1. GAMING > 2. SCORING > 3. IDE NTIFY > 4. RE WARDS
> 5 . PR ATICA L INFO R MATION TO GO

25. A S U P P O R T F O R T R A N S M E D I A E X P E R I E N C E S & E V E N T S
i n & o u t s i d e c u l t u ra l s i te s
U R B A N G A M E S G A M E J A M E W I T H
S T U D E N T s
V I S I T S + G A M E W O R K S H O P
With
CULTUR0’GAME
All places are a
playground

26. A F T E R T H E V I S I T : S H A R I N G – R E WA R D S – S P EC I A L V I S I T S
S O C I A L C O N T E S T S P E C I A L E V E N T S
F o r t h e C u l t u r O G a m e C o m m u n i t y
A quelle œuvre appartient ce détail ?
Jouez et gagnez avec #Culturogame
#Museumweek #Paris Musées
VOUS ÊTES Invité VIP
Venez créez votre jeu
AU MUSÉE CARNAVALET !
il sera publié dans tout Paris !

27. FOR W HO M ?
SURVE Y RESULT : 4 PE RSONNA
Laura, 50 years old
Leaves in Lyon
but come often to Paris visiting her children
Her children show her culturOgame
She’s interested in pratical information and discovering new museums
… and she enjoying the games to
Johann, 30 years old , parisian
 He goes to museum mainly for exhibition recommended by
friends
 Discover CulturOgame by his friends
 If there’s a a special reward he could play and discover other
museum

28. Jean, 40 two children
Leave in Paris
 Try to visiting museums with his children twice a year
 Hook them with culturOGame before visiting.
Marie 20 years old , parisian
 Museums lover, blogeur, comunicate a lot on facebook &
twitter about her visits
 Won’t necessary play but think it’s cool and commununicate
on culturOgame on social media
FOR W HO M ?
SURVE Y RESULT : 4 PE RSONNA

29. NEXT CHALLENGES ?
 WO R K I N G W I T H A I R F R A N C E
… . a n d h a c k t h e p l a n e s & a é ro p o r t s s c re e n s
 C R EAT E N E W G A M E P L AY
m u l t i - p l ay e rs ga m i n g
 D E S I G N M O R E D E V I C E S I N T E R A C T I O N S
b e t w e e n u r b a n d i g i t a l s c re e n s a n d s m a r t p h o n e s
 T RY PA R T I C I PATO RY a p p ro a c h e t o c re a t e c o n t e n t s w i t h & F o r
t h e a u d i e n c e
… . H a c k a l l t h e d i g i t a l s c re e n s fo r e n ga g i n g e v e r y o n e w i t h
c u l t u re … . A n d e n j o y i t ! !